American Car Brands

American Car Brands logo

American cars are widely known to car enthusiasts around the world. Meanwhile, the first automobile manufacturing company opened in the United States in the early 1890s. For almost 40 years, about two thousand car brands appeared on the American market. The industrialist Henry Ford managed to achieve particularly high rates of development, thanks to the introduction of assembly-line production in 1908.

Tough competition and difficult economic conditions of the 1920s defined the three leaders of the American car industry. About 75% of all cars made in the world after World War II were made at Ford, Chrysler, or General Motors plants. Affordable and mass-market cars were in demand both domestically and abroad.

Over time, automakers began to adapt cars for foreign consumers. Low-cost price, reliability, and ease of driving determined the success of cars from America. However, the individuality of legendary vehicles was lost. Every year the influence of the so-called “Big Detroit Three” in the world has significantly increased. And many new brands appeared.

Popular Car Brands

The U.S. has the largest car market in the world. Tens of thousands of cars are made every day.  The successful and famous automaker number one is General Motors. Chrysler is no less popular and recognizable. Especially valuable are accessible and qualitative cars, Ford. The most popular among car enthusiasts are several car brands: Chevrolet, Cadillac, Ford, and Chrysler. In this part of our article, we will have a look at the iconic American car in high produce affordable “mass market” vehicles.

Dodge

Dodge logo

Founded: 1900
Founder: John Francis Dodge, Horace Dodge Elgin

This automobile brand manufactures its cars, usually only in the United States. The most famous and powerful models (out of the 11 currently produced) are the Charger and Challenger, which remain the most popular cars in the United States today. Thirteen models of cars are not produced at the moment.

Besides all that, Dodge also manufactures such popular worldwide SUVs like Ram and minivans Caravan, which is the basis of all sales of this car brand.

Buick

Buick logo

Founded: 1903
Founder: David Dunbar Buick

David Buick has contributed to the production of premium cars and inexpensive versions, so the auto corporation bears his name. Buick’s auto package is superb, with excellent technical data. When mentioning these car brands, first of all, an association with sedans occurs. However, the lineup is diluted with crossovers and SUVs. For lovers of exclusivity, there are also limousines.

Ford

Ford logo

Founded: 1903
Founder: Henry Ford

Founded by Henry Ford in the early 20th century, Ford was the company that revolutionized the mass production of automobiles with automated assembly lines for the entire world. It was with this company that the era of mass-produced automobiles began. It is the best of all American car brand which proved its importance for a long and long time.

GMC

GM logo

Founded: 1901
Founder: William C.Durant

GMC, which has been in business since 1901, has a similarly impressive history. It is one of GM’s divisions. The lineup is filled primarily with large vehicles – SUVs and pickups. Overseas residents adore these brands of cars, so there are a lot of them on American roads. Europeans are not used to drive such big cars; they are more used to compact sedans and economical vehicles,

Chevrolet

Chevrolet logo

Founded: 1911
Founder: William C.Durant, Louis Chevrolet

Chevrolet is one of GM’s most sought-after brands. It has been known since 1911, with many ups and downs during this period. Today, however, cars under this brand sell the best. The company’s turnover is about fifty million dollars in three months. Car enthusiasts can choose any car of the brand Chevrolet they like, as the choice is great – more than 40 models. It is no problem to pick up a car with the desired type of body: for the city – sedans and hatchbacks, for the countryside – pickups. Those who like power stop at SUVs.

Jeep

Jeep logo

Founded: 1941
Founder: Fiat Chrysler Automobiles

Another car brand owned by Chrysler that adds a large share of car sales to the overall value. So for example, in 2014, this Jeep car brand has significantly increased the sales of its SUV vehicles around the world, which has certainly reflected on the overall success of Chrysler.

RAM

Ram logo

Founded: 2010
Founder: Fiat Chrysler Automobiles

Ram Trucks (RAM) is an American company producing pickup trucks, the owner of which is the automotive concern Fiat Chrysler Automobiles. RAM became an independent company in 2011, having separated from Dodge.

Under the brand, Ram Trucks full-size pickups with a frame type of body are produced. The suspension is combined (torsion bars in the front, leaf springs in the back) or front-spring and full-spring on the third and fourth generation vehicles, respectively. Drive is either rear or all-wheel drive.

High-end Car Brands

The USA automaking industry is well-known not only for its mass-market brands but also has representatives of the luxury segment, which compete between themselves for decades. This is the famous American “Big Three” with their elite brands: Ford and Lincoln, GMC and Cadillac, and Chrysler.

Cadillac

Cadillac logo

Founded: 1902
Founder: William Murphy, Lemuel Bowen, Henry M. Leland

One of the luxury automobiles of General Motors. Cadillac cars are known all over the world. However, compared with Chevrolet cars Cadillac produced in smaller quantities.

Cadillac is now competing with European car brands, such as Mercedes, BMW, and Audi. In recent years, this car brand has decided not only to increase its sales in the Asian car market but also to open the production of cars in China. In recent years, many models of the car brand have undergone significant upgrades. In the coming years, it is expected that the company plans and is ready to increase the number of its produced models.

Lincoln

Lincoln logo

Founded: 1917
Founder: Ford

Ford has developed the Lincoln model for the upscale auto segment. The demand for cars of this brand has increased significantly in recent years in the North American and Chinese markets. Therefore, the car industry decided to develop new versions and offered the consumer models MKZ, MKC. The appearance, functionality, representativeness, and solidity of Lincoln cars are not inferior to Cadillac cars.

Chrysler

Chrysler logo

Founded: 1925
Founder: Walter Chrysler

America’s third and largest automobile corporation, Chrysler currently remains one of the finest in the United States. This is even though the company was acquired by the Italian car brand Fiat. Over nearly a century of Chrysler’s history, the company has undergone tremendous transformations.

Chrysler ranks third among the largest car companies, known since 1925. For more than 90 years, cars have been constantly updated, changed and new models developed. Especially noticeable is the powerful breakthrough of the car industry during the last 10 years. It is simply a stunning performance. The Chrysler 300 version is the best-selling vehicle on the American market for several years. At the same time, the model belongs to the high class.

Sports cars Brands

The list of American car brands also includes several very loud and reputable names in the sports car segment. Some Marques, such as Chevrolet Corvette and Ford Mustang became truly iconic, and not only because of their superior technical characteristics, but also due to their special design, which screams “American Style”.

Corvette

Corvette logo

Founded: 1953
Founder: Chevrolet

The story of this model began in the 1950s when Europe was already recovering from World War II. People had money and free time to go for a breeze in a nice car through beautiful places, and the demand for beautiful roadsters from Jaguar, Maserati, and Mercedes-Benz increased significantly.

The U.S. could not miss the increased interest in such cars, and in 1953, the Americans presented the Corvette first generation, which immediately attracted attention. The design was very light and original. But the technical side was disappointing: potential buyers wanted a more powerful engine. Sales ended up being well below expectations, but in 1955, a restyled version with a more powerful engine and improved transmission came out, this version already sold much better.

Mustang

Mustang logo

Founded: 1964
Founder: Ford

There are not many models among the production cars, which can boast the same worldwide fame, which the Ford Mustang received. From the first to the sixth generation, this iconic sports car remains an object of adoration and a dream for millions of people.

The presentation of the first production Ford Mustang in 1964 is considered one of the most successful in the history of the automobile industry, and the legend owes its appearance to the resounding failure of the previous model – the Edsel. In the car, which became the progenitor of the Pony Car class, one could easily guess the features of Ford’s 1957 Continental Mark II and 1954 Thunderbird luxury cars, as well as design elements from Maserati, Lincoln, and Chevrolet.

VLF

VLF logo

Founded: 1965
Founder: Fisker Automotive

VLF is the company, which formed in 2012, after the bankruptcy of the famous historical automotive brand Fisker Automotive. The end of its era gave birth to two independent business projects. The company itself, as it is known, was bought by the Chinese, renamed Karma, and VLF Automotive, having enlisted the help of former top manager of GM Bob Lutz, and designer Henrik Fisker. Today VLF presents on the market with two models: sedan Destino, which is essentially revised Karma with the V8 engine, and new coupe Force 1 with V10 unit.

Vector

Vector logo

Founded: 1971
Founder: Gerald Weigert

The American brand Vector Motors was founded in 1971. Its founder Gerald Weigert chose to initially specialize in racing cars and has never stepped away from this path, having its first car introduced to the audience in 1989. The brand gave birth to several iconic sport car models and left a significant trace in the history of the American automaking industry.

Panoz

Panoz logo

Founded: 1989
Founder: Don Panoz

The American car company Panoz was founded in 1989 after Don Panoz left the Penske racing team. With the support of several former Ford and Chevrolet racing engineers, Don signed contracts with the Maserati and Alfa Romeo teams to build chassis for their racing prototypes. In 1993, the Alfa Romeo Racing won the German Touring Car Championship, the forerunner of the DTM series. In the same year, the development of the brand’s first road car began under Don’s leadership.

Viper

Viper logo

Founded: 1989
Founder: Dodge

The idea for the Dodge Viper came from Chrysler Group president Bob Lutz. He felt that the concern needed an image flagship sports model, and in 1988 he instructed to start its development. It was decided to attract the legendary American racer and designer Carroll Shelby to create the car. He became famous in the ’60s as the creator of the iconic Ford Shelby Cobra and modified Ford Mustang. Bob Lutz saw the new model as a kind of spiritual successor to the Cobra.

The prototype saw the world in 1989 and immediately created a furor. It was a low, wide four-and-a-half-foot convertible with a long hood, sloped back interior, and a wide grille.

Supercar Brands

The automaking industry of the United States has also shown itself good in the high-performance cars segment, giving birth to such brands as Hennessey and Rezvani. The super area of these brands can easily be called a masterpiece. The American supercars are known for their top technical characteristics, comfort, and superior design.

Saleen

Saleen logo

Founded: 1984
Founder: Steve Saleen

The Saleen company from the United States, like many racing car companies, was founded by a professional racer who had retired from the sport. Its owner was Steve Saleen in 1983. Up until 2007 the company produced mostly racing cars and parts for sports cars. In particular, almost all sport versions of Ford were using Saleen engines.

Hennessey

Hennessey logo

Founded: 1991
Founder: John Hennessey

In 1991, one of the most creative and unusual car companies in the United States was founded, named after its founder John Hennessey. A racing driver by profession, John has long participated in various sports competitions in the United States, becoming a true professional in his business, while at the same time opening several workshops to repair and service racing cars.

SSC

SSC logo

Founded: 1998
Founder: Jerod Shelby

In 1999, the American company Shelby SuperCars (SSC) was founded, which became a new business project of the largest seller of medical equipment in the United States, Jerod Shelby. However, the ambitious businessman decided not to repeat the mistakes of many others, taking Enzo Ferrari’s ideas as a basis. Thus works on the creation of the first car, which had to become one of few hypercars on the planet, began. The work was completed in 2004, and the car was named SSC Aero.

Rossion

Rossion logo

Founded: 2006
Founder: 1G Racing

The Rossion brand was founded by 1G Racing, the American distributor of Noble British supercars. The first model of this brand was the Q1, which was a “mix” of various elements from Noble M400 and M12.

In 2013, Rossion and Mosler Automotive merged into one company. RP High Performance, which already owns the Rossion brand, acquired Mosler, which was having trouble launching new models. The merged manufacturers will now continue to operate under the Rossion brand.

Trion

Trion logo

Founded: 2012
Founder: Richard Patterson

One of the youngest American automotive brands, Trion, is based in Las Vegas and focused on the production of high-performance cars. Its debut model, Nemesis, will be equipped with a twin-turbocharged eight-cylinder engine and an eight-speed sequential transmission. The company claims that the supercar will be able to accelerate from zero to 96 kilometers per hour in 2.8 seconds and its top speed will exceed 450 kilometers per hour.

Rezvani

Rezvani logo

Founded: 2014
Founder: Ferris Rezvani

Rezvani Motors is an American design center and manufacturer of powerful supercars headquartered in Irvine, California. Rezvani Motors was founded by Ferris Rezvani, one of the designers of the Vencer Sarthe supercar, who previously worked with Aston Martin, Ferrari, and DBC.

Electric Car Brands

The first company to attempt to create a car with electric propulsion was General Motors. It was an electric car created in 1964 in collaboration with the Massachusetts Institute of Technology. The Corvair sedan was used as the base vehicle. The desire to use electric propulsion for driving came after decisions were made at the state level to reduce harmful emissions. Today there are several very successful American brands, focused on the production of electric cars.

Brammo

Brammo logo

Founded: 2002
Founder: Craig Bramscher

Brammo is the name of one of the American pioneers in the field of electric traction motors and traction batteries. The company was specialized in the production of electric cars and motorcycles and was pretty successful during the first years of its history. Brammo planned to produce several models of cars, the most interesting of which was the sporty Enertia GT. However, the development was not completed and the company moved on to work on cars with an electric motor. In 2017 the brand was acquired by Cummins.

Tesla

Tesla logo

Founded: 2003
Founder: Elon Musk

A younger automaker with 15 years of experience at the moment is Tesla Motors. The popularity of the company brought the innovative direction – the production of environmentally friendly and cost-effective electric cars, running on batteries, which is the future. The company’s enormous potential is obvious, perhaps in a few years the well-known auto giants Ford, Chevrolet, Chrysler will be left behind. Electric cars are economical but more expensive than competitors’ conventional cars. Other electric cars are known, but Tesla cars, which are almost silent, are the undisputed leaders: cool modern design, smart equipment, cool equipment.

Lucid

Lucid logo

Founded: 2007
Founder: Bernard Tse, Sam Weng

Lucid Motors is a Chinese-American start-up, which was established in 2007 in Palo Alto. The Lucid CEO, Peter Rawlinson, was working for Tesla since the very beginning of the famous company. In 2020, California startup Lucid Motors unveiled the first production Air premium electric sedan nearly four years after showing a prototype car.

Faraday Future

Faraday Future logo

Founded: 2014
Founder: Jia Yueting

Another Chinese-American electro-mobile start-up, Faraday Future, was established in 2014, and today is considered to be one the Tesla’s main competitors. The newcomer company is involved in the production of an electric Aston Martin, builds a plant in the USA, designs with supercar-like acceleration dynamics, and promises to show carmakers what real innovation is all about.

Karma

Karma logo

Founded: 2015
Founder: Fisker Automotive

Karma is a young American brand of the electric car manufacturer, which was born from the legend – Fisker Automotive. The company went bankrupt in 2013 due to the policies of the company’s manager and founder, Henrik Fisker, while working on a new car model, which was called Karma. And the new owners decided to keep the name.

Commercial Vehicles Brands

American automaking industry has also several good and reputable names involved in the production of buses and large commercial vehicles. Besides the main brands of the country, GMC, Ford, and Stellantis, there are smaller but no less successful companies.

Paccar

Paccar logo

Founded: 1905
Founder: William spigot

Paccar is one of the oldest bus manufacturers, which delivers its products and provides technical support to its customers worldwide through an extensive dealer network of almost 2 thousand locations. Paccar markets its products in more than 100 countries and continually expands its dealer network in Asia and around the world. Approximately half of Paccar revenues and profits are generated from vehicle sales, parts, and services outside the United States.

Navistar

Navistar logo

Founded: 1993
Founder: Dan Ustian

Navistar International is a North American truck and bus manufacturer. Navistar is the successor to the International Harvester brand, which was established in 1902 and produced International trucks, but went bankrupt in 1984, after which it was sold off. The current name has been in use since 1986.

IC Bus

IC Bus logo

Founded: 2002 (1933)
Founder: David Ward

The American company IC Bus from Conway was founded by designer David Ward in 1933 and was originally named after its founder – “Ward”. Since then, many models of school buses have been produced, which have taken over the entire transportation market in the United States. Today the brand is a subsidiary of Navistar.

Truck Brands

There are several iconic truck manufacturing brands in the USA which were established at the beginning of the 20th century and keep leading the market, producing new models of high quality. Most of the companies export their vehicles all over the globe and have a really good reputation.

Mack

Mack logo

Founded: 1900
Founder: Augustus Mack

Mack is one of the most famous truck manufacturers in the United States. The company was among the first to produce such vehicles. However, despite this, more popular Mack trucks were in Europe, but in America, they were far from being the first. The history of this company, originally called Mack Bros. Motor Cars Company, started in the early 19th century.

International

International logo

Founded: 1902
Founder: Cyrus Hall

In 1902 the American company International Harvester was registered, combining two companies – McCormick Company and Harvester Company. Thus it became the largest manufacturer of agricultural machinery and trucks in the United States.

Kenworth

Kenworth logo

Founded: 1912
Founder: George Gerlinger

In 1916 the Gerlinger Motor Company was founded in the USA, which became involved in the production of trucks for the timber industry. In 1923 it changed its name to Kenworth, and soon became known as one of the largest truck manufacturers in the United States.

Peterbilt

Peterbilt logo

Founded: 1939
Founder: T. A. Peterman

The three most famous brands, under which American trucks were and are produced, are three brands: International, Freightliner, and, of course, Peterbilt – the legendary trucks with the red oval emblem.

The first Peterbilt truck was assembled in 1939 (the same time when the company was founded), but the beginning of the company’s activity goes back to 1915 and is associated with the names of Frank and William Fagel, who built comfortable cars, trucks, and buses in Oakland, California.

Freightliner

Freightliner logo

Founded: 1942
Founder: James Leland

The American company for the production of trucks and tractors Freightliner was founded in 1929 by a young chauffeur named James Leland. Initially, he planned to create a small series truck with a cabin above the power unit for the needs of the company where he had previously worked. However, the first model became widespread in the United States market, making serious competition to the established brands of the truck segment.

Western Star

Western Star logo

Founded: 1967
Founder: White Motor Company

The history of Western Star began in the 1960s when the American company White began producing lightweight heavy trucks that met the weight standards of the Western United States. The production of these trucks was started in Ogden, Utah, and then in the Canadian town of Kiruna, British Columbia.
The basic model was a conventional truck White Western Star-4800 (6×4). (6×4), a classic for the U.S. design, designed to work on a long haul or construction.

Defunct Car Brands

Like many other countries, the USA has a list of brands, which didn’t manage to survive by today. Some are now forgotten, others are still worshiped by connoisseurs and car enthusiasts from all over the globe.

Mercury

Mercury logo

Founded: 1938
Defunct: 2011

A long-lived company has known since 1938, Mercury. The brand offers affordable vehicles for the masses. An interesting fantasy-style logo: the letter M with a mythical cat. But the automaker has not updated the model lineup since 2011. Although there are still enough cars of this version on the market, which are available for sale.

Pontiac

Pontiac logo

Founded: 1926
Defunct: 2010

In 1926, Pontiac, an American automobile company, was registered, specializing in the production of middle-class cars. The brand was conceived as one of the divisions of the General Motors concern, which sought to occupy all possible classes in the automotive market of the United States, offering for each class its brand.

Saturn

Saturn logo

Founded: 1985
Defunct: 2010

Saturn Corporation was the name of an American automobile company specializing in passenger cars, is a division of General Motors. It was headquartered in Trou, near Detroit.

Hummer

Hummer logo

Founded: 1992
Defunct: 2010

The American brand Hummer was created in 1981 after the company “AM General” decided to rename its off-road military vehicle, developed for the needs of the army of the United States.

The cars of the brand impressed with their unusual and unique appearance, large size, high ground clearance, and stunning all-terrain mobility.

Oldsmobile

Oldsmobile logo

Founded: 1887
Defunct: 2004

Oldsmobile is the oldest American brand, whose cars are considered elite. It belongs to General Motors. The founder of the company is Ransom Olds, who in 1891 built his three-wheeled steam prototype. A year later came Oldsmobile’s first gasoline-powered car.

Plymouth

Plymouth logo

Founded: 1928
Defunct: 2001

Plymouth was not as wide-known as other brands in our defunct list, although it has been engaged in the production of cars for more than 90 years. In the very beginning, Plymouth cars were very popular in America. But the manufacturer hasn’t produced any novelties for a long time, which lead the company to bankruptcy.

American Motors

American Motors logo

Founded: 1954
Defunct: 1988

AMC (American Motors Corporation) was the result of the 1954 merger of Nash and Hudson. The latter also once owned the company Rambler, which in 1950 was revived for the brand name of the compact cars. Since 1958, all AMC products were called Rambler. The exception was a small Metropolitan based on Austin A40.

Rambler

Rambler logo

Founded: 1900
Defunct: 1983

This forgotten brand was pretty popular at the beginning of the 20th century for its two-seat carriages on single-cylinder engines. These cars had a quick-release spare tire and a key-locked fuel tank to avoid fuel dumping, as well as an adjustable steering column.

DeLorean

DeLorean logo

Founded: 1975
Defunct: 1982

The DeLorean Motor project was conceived by General Motors executive John DeLorean in the 1970s, took off in Northern Ireland in the early 1980s, and collapsed in a mess of debt and financial problems in 1982.

Studebaker

Studebaker logo

Founded: 1852
Defunct: 1967

Studebaker Corporation is an American automobile manufacturer that was founded in 1852 and became a corporation in 1868 under the name Studebaker Brothers Manufacturing Company, the company was originally a manufacturer of wagons and carts for farmers, miners, and the military.

Willys-Overland

Willys-Overland logo

Founded: 1908
Defunct: 1963

The Willys-Overland Motors company was organized by John Willis in 1908 and specialized in the production of cars and trucks. By 1913 the company managed to sell more than 35 thousand cars. The most popular was the model Four and the Stearns-Knight series, which was a luxury model.

DeSoto

DeSoto logo

Founded: 1928
Defunct: 1961

In 1928, Chrysler founded the American company DeSoto, which was positioned as the brand’s low-cost car division. The company’s first car was the DeSoto K, equipped with a six-cylinder 3.2-liter power unit with 30 horsepower.

Edsel

Edsel logo

Founded: 1957
Defunct: 1960

Ford’s Detroit project called Edsel is an example of a complete failure. The management of the company made every effort to ensure the success of the new brand, organizing an unprecedented advertising campaign. However, the Edsel came at a time when customers turned away from this sector of the market. It was a huge setback, given the record financial outlay.

Packard

Packard logo

Founded: 1899
Defunct: 1958

Packard is an American brand of prestigious passenger cars manufactured by the Packard Motor Car Company, Detroit, Michigan, later Studebaker-Packard Corporation, South Bend, Indiana. Packard cars were produced from 1899 to 1958.

Hudson

Hudson logo

Founded: 1909
Defunct: 1954

Hudson was established in 1909 and specialized in the production of light cars of the open type. However, the real fame the company gained only in the sad times, during World War II, when in 1941 was presented the model Hudson 1942, which sold more than 80 thousand copies.

Kaiser

Kaiser logo

Founded: 1945
Defunct: 1953

Kaiser was founded in 1946 and introduced its first luxury car in the same year. The brand was part of the concern of the same name, specializing in the construction business. During the first months of its existence, the new brand managed to attract a large number of customers.

Tucker

Tucker logo

Founded: 1947
Defunct: 1951

Tucker was the name of the automaking brand with a really short history, even though its founder, Preston Tucker, has developed excellent models of cars, but due to lack of experience in the organization of production and subsequent sales, they have not had much impact on the industry.

Stutz

Stutz logo

Founded: 1911
Defunct: 1939

The Stutz company appeared in 1911 but did not produce its first Berkat model until 1914. The line of racing modifications of this model kept the company all the time of its existence.

Pierce-Arrow

Pierce-Arrow logo

Founded: 1901
Defunct: 1938

The American automaker Pierce-Arrow was founded in 1901. In the same year, the production of bicycles and mopeds was established by the company, which were supplied to the market of the southern states, where cheap vehicles were in particular demand.

Duesenberg

Duesenberg logo

Founded: 1913
Defunct: 1937

Duesenberg is the name of the American car manufacturer, which was established in 1913. Duesenberg made the most beautiful passenger cars ever produced in the United States. And although the brand lasted only 16 years, with independence maintained only for the first five, its models were superb. They became timeless classics.

Fisker

Fisker logo

Founded: 2007
Defunct: 2014

The company was founded by talented designer and engineer Henrik Fisker, whose work began in the design bureaus of prominent automobile companies. His first project was the BMW Z07.

Mosler

Mosler logo

Founded: 1985
Defunct: 2013

Mosler Automotive is an American supercar manufacturer based in Florida. It was founded in 1985 by Warren Mosler as Consulier Industries. The company in 1985 introduced its first model Consulier GTF.

Sterling

Sterling logo

Founded: 1906
Defunct: 2008

Sterling is the name of a historical automaking brand that was established in 1987 and specialized in the production and further sale of British car brand Rover adapted for the domestic car market in the United States.

Eagle

Eagle logo

Founded: 1988
Defunct: 1999

Eagle was founded in 1979, a division of American Motors Corporation to produce the model of the same name, which was a hybrid of a conventional sedan and a frame SUV.

Geo

Geo logo

Founded: 1989
Defunct: 1997

Geo is the name of a discontinued car marque which was established in 1989 in the USA by General Motors as a division of Chevrolet. Its direction was the development and production of budget cars with different types of bodies — coupe, sedan, SUV — for the needs of American consumers.

Merkur

Merkur logo

Founded: 1985
Defunct: 1989

In the 1980s, Robert Lutz proposed a new brand called Merkur. They wanted to adapt the European Fords to the accepted U.S. standards, from the headlights to the bumpers to the number of impurities in the exhaust. It was planned to sell at least 15 thousand Merkur cars annually.

International Harvester

International Harvester logo

Founded: 1902
Defunct: 1985

One of the oldest automotive companies in the world, International Harvester traces its history back to the first agricultural machines created in 1831 by self-taught mechanic Cyrus McCormick. McCormick’s design of America’s first mechanical reapers and threshers was so successful that the McCormick firm merged with its competitor, Deering, in 1891 to form the McCormick-Deering Agricultural Machinery Group. In 1902, it was renamed the International Harvester Company, often shortened to IHC (later simply IH).

Hupmobile

Hupmobile logo

Founded: 1909
Defunct: 1940

Hupmobile is the name of the historical automaking brand, which was established in the USA in 1909. The first model of the brand was the compact Hupmobile 20, which was equipped with a power unit with a capacity of 20 horsepower.

Detroit Electric

Detroit Electric logo

Founded: 1907
Defunct: 1939

In 1907, the American Anderson Electric Car Co. registered the Detroit Electric brand, specializing in the production of light electric cars. The first models had a range of 130 kilometers per hour, and until 1911 only iron-acid batteries with limited capacity were used.

Auburn

Auburn logo

Founded: 1900
Defunct: 1937

The Auburn brand was founded in 1900 by the Eckhart brothers, heirs of one of the largest wagon manufacturers on the west coast of the United States, at its origins. By 1903 several prototype vehicles had been developed and it was decided to put them into production.

Franklin

Franklin logo

Founded: 1902
Defunct: 1934

The American company Franklin was founded in 1902, becoming one of the first car brands that had the features of modern cars. Though the company didn’t manage to survive and existed for less than two decades.

Cole

Cole logo

Founded: 1909
Defunct: 1925

Cole is the name of the former car brand, which was established in 1909, and specialized in the production of high-wheeled classic American cars. Also, the brand produced unique two-cylinder engines, which were in great demand among other small truck firms.

Abbott-Detroit

Abbott-Detroit logo

Founded: 1909
Defunct: 1919

Abbott-Detroit was an American manufacturer of luxury cars, founded in Detroit in 1909. The elegant, powerful, and reliable cars of this brand were equipped with engines from Continental, which at that time were among the most advanced achievements of the U.S. industry.