Oldsmobile Logo

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Oldsmobile Logo
Oldsmobile is a legendary car brand from the USA, which was established in 1887. It is one of the oldest automobile manufacturers in the world, that released more than 30 million vehicles during its history.

Meaning and history

Oldsmobile Logo history


Oldsmobile is a legendary marque with a long history and its visual identity reflects all the brand’s milestones. The first Oldsmobile logo was created in 1887 and had five redesigns throughout the years.

1887 — 1919

The original Oldsmobile logo featured a traditional ornate crest, which was usual for the end of the 19th century. The wordmark was placed on a ribbon, horizontally crossing the crest.

1919 — 1940

The new crest emblem was designed in 1919, now it has more graphical elements and ornaments. It got the name “Winged Spur” due time the winged image placed in the center of the crest. The wordmark is removed.

1940 — 1959

The new graphical logo was created in 1940 and featured an image of the globe with a horizontal ring around it. It is a symbol of an internationally accepted and respected brand, powerful and confident.

1960 — 1980

The new geometrical Oldsmobile logo was born in 1960. It is one of the most perfectly designed versions of the brand’s visual identity. The company created its new logo based on the popular Rocket V8 engine. The emblem featured a vertical rectangular with an upright rocket.
The rocket became the Oldsmobile symbol and never left its visual identity since then.

1981 — 1996

The logo becomes more geometrical. The elongated rocket details are shortened to fit into a strict frame. It looks modern and stylish now, evoking a sense of power and masculine elegance.

1996 — Today

The logo redesign from 1996 was dramatic. The Oldsmobile changed its sharp lines into rounded ones. The iconic rocket remains, but now it is placed horizontally. The logo now resembles more of a sailboat, which is not typical for the brand.
The oval shape though makes the Oldsmobile logo more sophisticated and elegant. The silver-gray color palette is a good reflection of the brand’s timelessness and confidence.