Dodge logo

Dodge logo

Dodge brand is one of the most famous brands, focused on creating cars for followers of conservatism and aristocrats. However, Dodge is the brand which has changed the logo in the course of the years many times, – and not slightly, but completely.

Meaning and history

Dodge logo history

The first Dodge logo was developed in 1910 and lasted the longest period of time. It represented a stylize bearing, within which monogamy DB was placed (Dodge Brothers), also industrial stylish.

In 1955, the logo was changed – instead of bronze monochrome solution blue and red shapes appeared, strongly reminded space satellite. May be said that idea was about two triangles, without the inner (this feature made figures dynamic), or about two rotated right from the audience “birds”. The symbolic of such logo was obvious – speed, focus on the future and at the same time reliability.

In 1962, Dodge logo became monochrome again, but this time – silver-blue. That time the foundation of logo became three “angles of triangles” which were divorced from each other. Formally, the logo turned into the most stable figure – triangle, but the free space inside it added dynamics and freedom to the logo.

There are a lot of jokes according to the current brand symbol and the recent main image of the logo. So, often bloggers show the undoubted similarity of the stylized image of the ram and the stylized image of the female reproductive system. Report goes that it was these jokes, to the fact that the ram disappeared from the official logo of the company.

In 1980 the image had changed abruptly one more time. Now it was double pentagram (external – filling with red color, internal star, inserted inside external – white).

Dodge RAM logo

1994 year became extremely important for the brand – stylish ram head appeared on the logo, which is still associated with this brand. The main color was still red, but also the print of brand’s name appeared: as the color of font was selected a classic black.

In 2010, the main Dodge logo turned into silvery font of the brand, culminating in two red lines arranged diagonally. However, “ram” remained a symbol of the brand even nowadays.


Symbol Dodge

Since 1994 stylish ram head is a symbol of the brand. Partly the talking is about the sign of the zodiac – Aries – that, according to corporate legend, was a kind of talisman of the Dodge brothers. In part because of the conservatism of the brand, preserving their traditions, as they say, with mutter persistence. And one of such traditions, extremely valuable for the brand, is the preservation and maintenance of car safety.


Emblem Dodge

Modern emblem of Dodge focus on name of the brand. The diagonal lines emphasize the name and give the feeling of up direction. After all, lines can be seen as stylish road dividing line.


Since it was the brand name that became the basis of the current Dodge logo, the company was forced to pay special attention to the font. It was unified and even more (in comparison with the version of 1994) “flattened”. From the letters that easily fit into the square, the creators of the logo went over to more graphical signs, which were stretched horizontally.


Color Dodge logo

The main colors of the current Dodge logo are silver metallic (font) and red (diagonal lines on the right side of the logo). Silver traditionally means adherence to traditions and striving for technological perfection, red – aggressive marketing policy, speed and power.