Cadillac Logo

Cadillac Logo

Cadillac is a luxury automobile brand from the USA, which was established in 1902 and today is fully owned and managed by GMC. It is one of the most popular high-end car manufacturers in the world, that sells around 350 thousand vehicles per year.

Meaning and history

Cadillac logo history

The luxury brand was named after Antoine de la Mothe Cadillac, the founder of Detroit, the car manufacturing capital of the USA. Since the very beginning of its history, the Cadillac aimed to provide only the best in design and quality.

The iconic Cadillac visual identity is instantly recognizable and is still based on the original brand’s logo from 1906, however, the famous logo was redesigned around 30 times during its history.

1906 – 1908
Cadillac logo 1902

The first Cadillac logo was designed in 1902 and featured a crest with swans and parallel lines, with a crown on top and an ornate circle framing. The crest was inspired by the Detroit founder’s cat of arms. The wordmark “La Mothe Cadillac” was placed on the bottom part of the logo. The trademark was registered in 1906.


Cadillac logo 1905

1908 – 1920

Cadillac logo 1908
In 1908 the Cadillac logo becomes more graphical and bold. The frame now features clean lines, the nameplate gains thicker typeface and is now placed on the top of the emblem, right above the crown. The tagline “Standard of The World” is added to the bottom.


Cadillac logo 1915


Cadillac logo 1908

1920 – 1933

Cadillac logo 1920

The lettering was removed from the Cadillac logo in 1920. The ornate tulip ring from the first brand’s emblem was added and the crown was changed a little. Now it features seven points. The crest itself remains almost untouched, just slightly refined.

1933 – 1947

Cadillac logo 1933

1939 – 1942

Cadillac logo 1939

1942 – 1947

Cadillac logo 1942

1948 – 1957

Cadillac logo 1948

The Cadillac logo has undergone some major changes in 1947. It now featured sharp angles and straight lines of the V-shaped symbol, placed underneath the crest.

1957 – 1963

Cadillac logo 1957

In 1957 the V-logo was modified. It became wider and gained a more luxurious style due to the modification of the crest. The crown was completely changed, as well as the images of the coat of arms. The swans are not readable anymore. The shield’s frame became bolder and sleeker.

1963 – 2009

Cadillac logo 1963

The most famous Cadillac emblem was created in 1963 and stayed with the brand for more than 40 years. It was composed of a colorful crest with a silver wreath framing. The crest featured yellow, fuchsia and blue colors with white and black details, which made the logo look creative and modern.

2009 – 2013

Cadillac logo 2009

The logo was refined and the color palette was slightly changed to more traditional tones. The Cadillac logo from the 2000s is modern and sophisticated, it reflects the brand’s high-end segment and confidence.

Cadillac logo

2014 – Today

In 2014 the company removes the wreath from its logo. Now the Cadillac visual identity is composed of a modernized crest with an elegant cursive wordmark underneath it. The smooth sophisticated lines of the lettering perfectly balanced the sharp and brutal shape of the crest.

The Cadillac logo is one of the strongest and instantly recognizable examples of the car industry. The brand is not afraid of using colors, which make its three-dimensional emblem interesting and creative. The different thickness of the crest lines resembles the mosaic and celebrates the brand’s legacy and rich history.

Cadillac symbol