Cadillac Logo

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Cadillac is a luxury automobile brand from the USA, which was established in 1902 and today is fully owned and managed by GMC. It is one of the most popular high-end car manufacturers in the world, that sells around 350 thousand vehicles per year.

Meaning and history

Cadillac Logo history

The luxury brand was named after Antoine de la Mothe Cadillac, the founder of Detroit, the car manufacturing capital of the USA. Since the very beginning of its history, the Cadillac aimed to provide only the best in design and quality.

What is Cadillac?
Cadillac is the name of the iconic American automobile manufacturer, which is known for its huge luxury cars, loved by celebrities and billionaires from all over the globe. Cadillac is synonymous with chic and luxury.

The iconic Cadillac visual identity is instantly recognizable and is still based on the original brand’s logo from 1906, however, the famous logo was redesigned around 30 times during its history.

1902 – 1905

Cadillac Logo 1902

The first Cadillac logo was designed in 1902 and featured a crest with swans and parallel lines, with a crown on top and an ornate circle framing. The crest was inspired by the Detroit founder’s cat of arms. The wordmark “La Mothe Cadillac” was placed on the bottom part of the logo. The trademark was registered in 1906.

1905 – 1906

Cadillac Logo 1905

The Cadillac logo from 1905 was based on the previous crest version, but it was stylized and redrawn in circular shapes. It was a lighter version of the black crest with ducks and checkers, enclosed into a thin rounded frame with a stylized crown on top and some floral ornaments on the sides. The whole composition was placed on a bigger white circle with an interesting black framing.

1906 – 1908

Cadillac Logo 1906

1908 – 1914

Cadillac Logo 1908

In 1908 the Cadillac logo becomes more graphical and bold. The frame now features clean lines, the nameplate gains thicker typeface and is now placed on the top of the emblem, right above the crown. The tagline “Standard of The World” is added to the bottom.

1914 – 1915

Cadillac Logo 1914

The logo from 1908 was slightly changed in 1914. The “Cadillac” lettering was replaced by a massive and elegant crown image, and the. Additional arched lettering from the bottom of the badge — by a sophisticated leave wreath. The circular medallion was placed between two wing-like elements, composed of elongated leaves in different shapes.

1915 – 1920

Cadillac Logo 1915

In 1915 the American brand brings back the badge created in 1908, with the iconic crest surrounded by a strong and bold black lettering in a classy serif typeface. The uppercase “Cadillac” was slightly enlarged and arched above the crest, and the “Standard of the World” featured smaller sizes of the letters and was arched from the center, along the bottom border of the medallion.

1920 – 1925

Cadillac Logo 1920

The lettering was removed from the Cadillac logo in 1920. The ornate tulip ring from the first brand’s emblem was added and the crown was changed a little. Now it features seven points. The crest itself remains almost untouched, just slightly refined.

1925 – 1926

Cadillac Logo 1925

1926 – 1930

Cadillac Logo 1926

1930 – 1932

Cadillac Logo 1930

1932 – 1933

Cadillac Logo 1932

1933 – 1939

Cadillac Logo 1933

The redesign of 1933 introduced a modern and sharp Cadillac badge. The legendary crest was redrawn in darker shades and placed between two stylized Li gated wings, executed in wide and sharpened lines and spread far to the sides. The winds were drawn in white with thin black lines as accents. The seven small elements were placed in the upper line of the crest, symbolizing the crown.

1939 – 1942

Cadillac Logo 1939

Another interesting geometric version of the Cadillac logo was created by the designers in 1939. This time the iconic coat of arms was set on the upper part of the sharp and narrow triangle, which had its peak elongated and pointing down. The triangle featured a geometric monochrome pattern, composed of several rectangles, set in numerous rows, separated by thick white horizontal lines. The crown on this version of the badge was more traditional — its rounded contour was set right above the crest.

1942 – 1947

Cadillac Logo 1942

The Cadillac logo from 1942 is an amazing example of the Art-Deci style in the logo design. The crest was placed on the wider one, with smooth sides and a pointed bottom. Two stylized white wings were spread up from the bigger gray crest, forming an interesting elongated to the top shape, resembling a feathery crown. It was something completely new not only for the brand but for the whole world. This logo only stayed with Cadillac for five years.

1947 – 1949

Cadillac Logo 1947

The Cadillac logo has undergone some major changes in 1947. It now featured sharp angles and straight lines of the V-shaped symbol, placed underneath the crest.

1949 – 1952

Cadillac Logo 1949

1952 – 1953

Cadillac Logo 1952

1953 – 1956

Cadillac Logo 1953

1956 – 1960

Cadillac Logo 1956

In 1957 the V-logo was modified. It became wider and gained a more luxurious style due to the modification of the crest. The crown was completely changed, as well as the images of the coat of arms. The swans are not readable anymore. The shield’s frame became bolder and sleeker.

1960 – 1963

Cadillac Logo 1960

1963 – 1964

Cadillac Logo 1963

The most famous Cadillac emblem was created in 1963 and stayed with the brand for more than 40 years. It was composed of a colorful crest with a silver wreath framing. The crest featured yellow, fuchsia and blue colors with white and black details, which made the logo look creative and modern.

1964 – 1965

Cadillac Logo 1964

1965 – 1971

Cadillac Logo 1965

1971 – 1980

Cadillac Logo 1971

1980 – 1985

Cadillac Logo 1980

1985 – 1995

Cadillac Logo 1985

1995 – 2000

Cadillac Logo 1995

2000 – 2009

Cadillac Logo 2000

The logo was refined and the color palette was slightly changed to more traditional tones. The Cadillac logo from the 2000s is modern and sophisticated, it reflects the brand’s high-end segment and confidence.

2009 – 2014


Cadillac Logo 2009

2014 – 2021

Cadillac Logo 2014

In 2014 the company removes the wreath from its logo. Now the Cadillac visual identity is composed of a modernized crest with an elegant cursive wordmark underneath it. The smooth sophisticated lines of the lettering perfectly balanced the sharp and brutal shape of the crest.

The Cadillac logo is one of the strongest and instantly recognizable examples of the car industry. The brand is not afraid of using colors, which make its three-dimensional emblem interesting and creative. The different thickness of the crest lines resembles the mosaic and celebrates the brand’s legacy and rich history.

2021 – Today

Cadillac Logo