Pontiac Logo

Pontiac logo
Pontiac is one of the GMC car brands, which was established in 1926 and discontinued in 2010z the brand was highly popular in the USA and Latin America.

Meaning and history

Pontiac Logo history


Both the brand and the city it was created and located in were named after the Native American rebellion leader, Chief Pontiac. And the brand’s visual identity was always based on his legacy.

The 1920s — The 1930s

After the brand got its name, the first Pontiac logo was designed. For a few years, the company used a red and blue shield in a gold frame with the “Oakland” wordmark, celebrating its location. It was very colorful and bright, but without individuality at all, so the next logo was a breakthrough for the company.
The Pontiac logo from 1926 featured a detailed profile of the Native American man, executed in white with a gold contour, placed on a bright red shield. The nameplate was located above the picture and was executed in a traditional typeface using white capital letters.

The 1930s — 1956

In the 1930s the brand modified its visual identity and the image of the Native American. It becomes more stylized and modern, with bolder and wider lines.
There are two color palettes the brand switches between — scarlet red and silver. Silver is used for a car emblem when red is the main company’s color for printed documents and advertising.

1956 — 2002

The completely different geometric logo was designed in 1956. The emblem, known as the Dart, features an arrow, pointing south. The arrowhead was red with a thin black frame and an elegant white star on its top.

2002 — 2004

In 2002 the Pontiac logo becomes three-dimensional. The frame is thicker now and its color is changed to silver.

2004 — 2010

The latest Pontiac logo redesign featured an emblem’s refinement and a new wordmark. The emblem is more balanced and glossy now. The wordmark in all capital letters is executed in a modern sans-serif font with open “P” and “A” letters.
The Pontiac logo is iconic. A perfect example of how the historical legacy can be shown in a modern and even futuristic way. The brand stayed loyal to its roots and heritage until the very end of its existence.
The silver, red and white color scheme with black lettering is a traditional and timeless reflection of elegance, passion, and power, and that is what the brand was giving to their customers with every vehicle produced.