Tesla Logo

Tesla logoTesla Logo PNG

Automobile brand Tesla got its name thanks to the experimenter-physicist Nikola Tesla, who discovered alternating current and predicted its wide application in engineering and technology. Thanks to its name, the brand has gained certain popularity.

Meaning and history

Tesla Logo

An interesting and little-known fact in the history of Tesla is that Elon Musk was not at the very origins of the company at all. Tesla was founded on July 1, 2003, by two investors, Martin Eberhard and Mark Tarpenning. Musk came to Tesla a few months later, investing $6.5 million. And that was the biggest investment at the time.  It allowed him to take over as head of the company, which he still is, and it was under his leadership that Tesla became what it is today – the most expensive car company in the world.

The Tesla logo was designed to make the ideas of electric motors recognizable at the widest level. After all, the main idea of Tesla is to create the electric motor and make it accessible to the masses by facilitating the transportation of electricity. In 1882 Nikola Tesla presented his unique development – an AC motor. Today, this engine, albeit modernized, is used in Tesla Roadsters cars.

The main task of the Tesla logo is to unambiguously give a hint of its electrical origin. Formally, the logo is the capital letter of the brand name, but it is also an element of the electric motor.

When Mark Tarpening and Martin Eberhard announced their electric car project, the first investor was the Internet giant Google. According to the official position of this company, most of all they were attracted by environmental technologies that are safe for the environment. However, the uncommon economic potential of the project, of course, was also evaluated, and positively.

Although the most commonly known explanation of the Tesla logo, except for the simply stylized letter “T”, is the shield, that represents safety, there is another very interesting legend about the meaning of the popular insignia.

The Tesla logo resembles a cat’s nose. And this idea was even confirmed by the founder of the company, Elon Musk, himself. The cat is an animal, which symbolizes the deep and intuitive beginning. And not many can argue, that the company has reached the level it is at now due to the incredibly sensitive intuition of its owner. Another thing about the cat’s nose is that it is an indicator of its owners’ well-being and mood. As we know, Tesla does everything to make sure every single aspect of the driving process works for the driver’s enjoyment and safety. 


Symbol Tesla

To emphasize the continuity with the ideas of Nikola Tesla, the brand used the logo in the form of a shield (a traditional heraldic element). This underscores the desire to maximize the safety of users of new cars (safety as the basic human need in the Maslow pyramid, for example) and a maximum environmental safety as a result of the operation of electric vehicles (the ecological need is substantially higher in the Maslow pyramid of needs).


Emblem Tesla

On the outside, the Tesla emblem looks like a classic heraldic sign – the main figure (in this case – the letter T, stylized as a segment of the electric motor) is inscribed in the form of a triangular emblem. At the same time, the very name of the brand already evokes definite associations, and they are related to the revolutionary discoveries in the field of electricity made at the end of the 19th century by the experimenter and innovator of Nikola Tesla.


Font Tesla logo

The font occupies a special place in the Tesla logo. The creators of the logo simply could not afford to go with something typical, ordinary. The font contains some elements of the main image – a stylized letter “T”, the top of the pommel which is as if separated from the main element. The font looks more familiar to us from letters from the past (though still used today) the font used for the index. Only here in the vowels “E” and “A” are eliminated “superfluous” vertical lines. This allows us to talk about the font symbology that echoes the main image, where empty space actually hints at magnetic fields in the electric motor, interacting to create torque.


Color Tesla logo

The main colors of the Tesla logo are silver (white) and black. On a white background, black elements look particularly noticeable, plus this contrast is treated as a contrast of aging technologies with new, energy-efficient and eco-friendly.

The combination of white (silver) and red is also used, emphasizing the innovative, if not revolutionary, nature of the electric transport intended for the widest audience. Variations in the placement of a black and white logo on red flags and pendants are also frequent.