Most Famous Beer Logos

Most Famous Beer Logos

According to Google, there are about 20 thousand brands of beer in the world today. Impressive, isn’t it? The companies are mainly spread between 200 countries on different continents, and of course, not all of them are lucky to get popular internationally. Today we will have a closer look at the most famous beer breweries and their logotype, checking which elements they prefer to use for their visual identity, and what they want to tell the customers with their designs.

Most of the brands use traditional and elegant color palettes, composed of gold and red shades, with some smooth additions. Others choose cool blue schemes, which evoke a sense of freshness, promising to help deal with the summer heat. Although, there are some companies, which try to distinguish themselves from the competitors, creating something not very typical for the industry, and showing their unique essence.

So let’s compare and see, which way works better — a traditional or a modern one. The brands in our list are arranged in alphabetical order.

Amstel

Logo Amstel

Amstel is one of the leading European brands of beer, which was established at the beginning of the 1870s, and taken over by one of the world’s leading companies in the segment, Heineken, a century later. Today the beer under this label is sold worldwide, making its logo one of the most recognizable brewery badges across the globe. The Amstel badge is composed of a roundel, horizontally divided into white and red parts, and enclosed into a thick circular golden frame. The upper part of the frame is decorated with a blue and white coat of arms, while the name of the company is written in the center of the composition, with black “Amstel” over a white part, and white “Bier” — over a red one.

Anheuser-Busch

Logo Anheuser-Busch

One of the oldest American breweries, Anheuser-Busch, was established in the middle of the 19th century and has its visual identity executed in classic style, with traditional symbols in a warm orange, brown, yellow and red color palette. The logo features a bold and ornate capital letter “A” as the main element. The letter is drawn in solid red and boasts a thick white and gold outline, as well as the voluminous two-colored star with five points, placed at the top. The brown and white Eagle is flying through the letter to the left, holding a golden book in its claws. The badge of the brand is balanced in terms of shapes and colors and looks timeless and elegant.

Bavaria

Logo Bavaria

The famous German brewery Bavaria has its visual identity executed in a light and cool blue color palette with thin gold additions and white lettering written over it. Blue and white are colors of the Bavarian region, so this badge also has a patriotic and heritage meaning in it. Apart from the historical core of the Bavaria visual identity idea, the gradient and sleek badge evoke a sense of freshness, which makes it look like a perfect drink for hot weather. This feeling is supported by a sharp light-blue eight-pointed star, drawn over a classy crest at the top of a horizontally stretched banner.

Beck’s

Logo Beck’s

This German brewery, established in the middle of the 1870s, is known for light and crispy beers, which are distributed all over the globe. The visual identity of Beck’s is composed of bold elegant lettering in white, with all characters decorated by thin black lines and a medium-weight outline. The uppercase inscription is complemented by an elegant and strong emblem, depicting a smooth vertically stretched coat of arms in solid red, with a double white and black outline and a contoured image of n old-style key, also in black and white, placed diagonally over the red background. When placed on a bottle, the logotype is set on a solid black horizontally-oriented rectangle, which creates a strong contrast and makes the beer stand out on the shelves.

Bud Light

Logo Bud Light

Bud Light is the brand of light beer, owned by the Anheuser-Busch company, and previously known as Budweiser Light. This American label is well-known all over the globe, and its cool and modern logo looks completely different from most of the badges on our today’s list. The Bud Light badge is composed of heavy uppercase lettering, written in two levels and executed in an extra-bold modern sans-serif typeface, in a calm yet intense shade of blue. The inscription is placed on a solid white background and enclosed into a thin rectangular frame, with the corners slightly softened. The frame is drawn in a shade o blue, which is slightly lighter than the one, used for the lettering.

Budweiser

Logo Budweiser

Budweiser is, probably, the most famous beer brand of the American Anheuser-Busch company. Today it is the best-selling label of beer in the United States but is also super-famous internationally. The visual identity of the brand, established in 1876, is executed in an elegant yet confident style, with the white sophisticated cursive logotype written across a solid red banner. The banner in the Budweiser logo is executed in a shape of a bow-tie, with it slightly slanted to the right, having its sides diagonal, and supporting the italicized font of the inscription. The logo is pretty simple in its composition but evokes a sense of professionalism, passion, and excellence.

Carling

Logo Carling

Carling is a Canadian brand of beer, which definitely stands out in our today’s list, as has a super powerful and progressive visual identity, which could suit a contemporary fashion brand or even a car marque. The logo of the brewery is composed of an enlarged uppercase, with the bold black sans-serif letters slightly narrowed. The inscription has bars of the “A” and the “G” set diagonally and separated from the bodies of the letters by thin white diagonal lines. These elements are supported by a graphical emblem, placed above the logotype, starting at the top of the “A”. It is a solid black banner, set diagonally, with the same angle as the bars of the “A” and the “G”, and has its bottom right corner folded and drawn in red.

Carlsberg

Logo Carlsberg

This Danish beer is the most important label in the portfolio of the Carlsberg Group, a company that owns hundreds of brands in the segment, including famous Tuborg, Kronenbourg, and Somersby. The logo of the brand is also a part of the logo of the umbrella company, as is composed of a bold dark-green inscription in the title case, with a small graphical element in a shape of a trefoil, placed above the letter “R”. The style of the lettering features extra-thick elongated lines, with the “C” being straightly cut at its top. The whole logotype is underlined with a smooth curved line, which is connected to a short rounded tail of the letter “G”. All of the lines in the badge are set in a solid green color, which looks expensive and elegant.

Coors Light

Logo Coors Light

Coors Light is another American label on our list. This beer has several breweries across the tourney, but the main one is in Colorado, with its snowy mountains. Coors Light is a beer with a “Cold Certified” label, which is not only designed in a winter style but also turns the mountains on the label from white to blue when the beer’s temperature is lowered to 4 C degrees. The logo is composed of two- lettering in different styles, placed under a small solid blue geometric emblem, depicting a triangular mountain with two sharp peaks. The top level of the inscription features a bold red cursive “Coors” with elongated and curved lines of the “C”, and a gray uppercase “Light” in a cool sans-serif with some bars cut diagonally.

Corona Extra

Logo Corona Extra

Corona Extra, a Mexican pale lager, is considered to be one of the world’s best-selling beers. This label is associated with the summer heat and beach parties and is usually served with a wedge of lemon in a bottle. The visual identity of Corona Extra is not as light, as the beer itself. It is composed of heavy two-leveled lettering in an extra-bold Gothic-style, set in a deep blue color, and accompanied by a massive yellow crown, set above it, and drawn with lots of bold elements. The crown is horizontally stretched, covering the inscription from the middle of the first “O” in “Corona”, until the vertical bar of the lowercase “N”.

Efes

Logo Efes

Efes, or Efes Pilsen, is a Turkish brand of beer, owned by the Andalou Efes company. The company was established at the end of the 1960s, and less than a decade has already become a leader in the local market. The visual identity of the beer is completely different from the bold minimalistic badge of the mother company. The gradient blue banner with some gloss in it features a smooth shape with curved sides, a double white and gold outline with two thin red lines at the top part, a golden ornament with spikes and medals at the bottom, and two-leveled white lettering in a sharp and bold serif font.

Estrella

Logo Estrella

The Spanish Estrella brewery is one of the most famous in Europe. Established in the middle of the 1870s, today the company distributes its Pilsner Lager beer all over the globe. The name of the brand, “Estrella”, is translated from Spanish as “The Star”, so the visual identity of the brewery has always been based on the image of a five-pointed star. The Estrella logo is composed of a horizontally oriented solid red banner, with its top and bottom lines slightly arched, creating a soft motion, and a solid red star, with two of its five peaks curved and colored in dark gold. The bold white lettering in a smooth elegant cursive is written along the banner, looking fresh and strong.

Guinness

Logo Guinness

The visual identity of Guinness, a brand of Irish Dry Stout beer, which is considered to be one of the most famous and successful alcohol labels worldwide, is executed in a very sophisticated style, with a black, gold, and white color palette, and an elegant heraldic symbol as the main element. The golden harp on the Guinness badge has been a patriotic symbol of Ireland since the middle of the 13th century, and today represents the heritage and roots of the brand. The harp is usually set above the uppercase serif logotype, with the first letters enlarged. The Guinness logo can be set on a solid black background (in this case the inscription is executed in white), or on a white one (with the black lettering).

Heineken

Logo Heineken

Another super-popular beer brand on our today’s list is Heineken. This beer from the Netherlands is known and loved all over the globe, and due to its visual identity, which hadn’t been changed for decades, Heineken is sometimes called “The beer in a green bottle with a red star”. The Heineken logo is composed of a bold green inscription in lowercase, executed in an extra-bold serif typeface with some curved lines in some of the characters. The inscription is set on the right from a solid red five-pointed star. When set on a Heineken bottle, the star is enlarged and placed above the banner with the inscription, over a plain white background.

Hoegaarden

Logo Hoegaarden

One of the world’s oldest brands of beers, Hoegaarden, had its first brewery, producing a wheat beer, opened in Belgium in the middle of the 1440s. Today the brand successfully operates in dozens of countries across the globe and has its bold and elegant logo instantly recognizable worldwide. The badge of the brewery features a white title case inscription in a smooth cursive font, written with a thick blue outline, and accompanied by a delicate emblem, composed of two overlapping crests in thin gold contours. The crests have similar heraldic symbols drawn on them, and look very airy and elegant, balancing the heavy logotype.

Kronenbourg 1664

Logo Kronenbourg 1664

Kronenbourg 1664 is the brewery from Alsace, which has the date of its establishment as one of the main elements of the brand. The beer is often called just “1664”, and today is mostly known in Europe and the United Kingdom. The logo of Kronenbourg 1664 is composed of a solid white horizontally oriented oval in a thin silver outline, placed on a background with two solid red ribbons, crossed forming an X-shape. The body of the oval medallion has the “1664” in dark blue enlarged and placed in the center, while the “Kronenbourg” in a sophisticated cursive is written in a small size above it.

Krusovice

Logo Krusovice

The Czech brand of beer, owned by Heineken, was established at the end of the 16th century and is also known as the Royal Brewery of Krusovice. This “Royal” theme is strongly supported by the visual identity of the label, which has its logo executed in a dark-red and gold color palette, with classic shapes and an ornate crown placed above the central part of the banner. The smooth wavy banner is dark red is outlined in white and gold, with the bold white lettering slightly shadowed. The main logotype is underlined by a delicate gold “Karlovsky Pivovar” tagline and has the crown on top accompanied by a black “1581” datemark, celebrating the year of the brewery’s foundation.

Leffe

Logo Leffe

Leffe is the name of a Belgian beer brand, which is owned by the Anheuser-Busch Group. The brand calls itself an “Abbey Beers manufacturer”, and this medieval mood is perfectly reflected in the bright yet laconic visual identity of Leffe. The logo of the brewery features a solid yellow banner, which shape resembles an abbey bell, with black Gothic-style lettering written across it. The inscription is set in a title case and has its two letters “F” drawn in different sizes, with the first one slightly larger than the second. The logo looks well-balanced and very elegant, showing the company as a professional one and evoking a sense of excellence and expertise.

Lowenbrau

Logo Lowenbrau

Lowenbrau is one of the oldest beer brands in the world, with its first brewery opened in Germany at the beginning of the 1380s. The name of the label is translated from German as the “Lion’s Brew”, hence the lions take the central part in the visual identity of Lowenbrau. The logo of the beer is composed of an uppercase logotype in solid blue, with a light gold outline, and the first letter enlarged. The lettering is set under a square badge with rounded angles, where the golden heraldic lion rampant is drawn over the solid blue background and enclosed into a thick golden frame. The only bright element on the crest is the thin curved tongue of the lion, drawn in red.

Miller Beer

Logo Miller

Miller is an internationally distributed brand of American beer, which was established in the middle of the 19th century. There are several types of beers, produced under this brand, but their light lager is the most popular one. The visual identity of the company is set in a dark-red and white color palette, with the white underlined title case inscription in a sharp cursive font set diagonally over a solid rectangular banner with rounded angles and the sides arched to the center. The logo looks very modern and stylish, with the smooth contours of the banner balanced by the sharp contours of the characters and the swoosh underline.

Spaten

Logo Spaten

Spaten is a German brewery, which was established in Munich at the end of the 14th century. Today the label is owned by the Anheuser-Busch Group and has its beers distributed all over the globe. The visual identity of Spaten is pretty traditional and light, with the solid red crest, decorated by golden floral ornament at the bottom, placed in the center of the plain white shield with the rounded bottom part. The crest is outlined in gold and has a serif uppercase “Spaten” in dark-green placed on its top part, there are also additional small letterings all over the crest — the datemark on the sides from the red element, and an arched red tagline under it.

Staropramen

Logo Staropramen

 

Staropramen is one of the most popular Czech breweries, which was established in the second half of the 19th century. The visual identity of this European beer brand is composed of a dark-green script logotype, set diagonally over a plain white background, with the elongated tail of the “N” curved to the left, and finishing under the lowercase “T”, being cut diagonally. The inscription boasts a thin elegant outline in gold and white and is complemented by a stylized “S”, enclosed into a golden circular frame, formed by two leafy branches. The emblem is underlined by a dark burgundy ribbon with a gold outline, and a burgundy “1869” datemark on its sides. The color palette of the logo looks very elegant and chic.

Stella Artois

Logo Stella Artois

Stella Artois is a Belgian brand of beer, which was established in the middle of the 1920s, and is very popular all over the globe. The visual identity of the brand is executed in a bright red-and-white color palette, with the bold white lettering in the uppercase of an elegant serif typeface written over a solid red banner with arched sides, decorated by white vignettes with thin red accents. The top part of the logo has a red and white horn placed horizontally and covered by an arched red “Anno 1366” datemark with a solid eight-pointed star dividing it. The star has its vertical rays elongated and sharp. The intense and elegant logo looks great on beer glasses, with the golden beverage making up a perfect background for it.

Tuborg

Logo Tuborg

Tuborg is a famous beer brand from Denmark, which was established in 1873, and has been a part of the Carlsberg group since 1970. For most of its existence, the company has been using a dark and classy logo, with the two-leveled lettering in a dark shade of green, outlined in gold, and accompanied by an emblem with a depiction of an ornate crown, drawn in gold, red and white. But after the recent redesign, the company has completely changed the style of its badge, which became very fresh and modern. The new Tuborg badge features a lime-green uppercase logotype in a smooth serif font, set against a white background and complemented by a contoured rounded figure with some thin arched lines accenting its sides.

Velkopopovicky Kozel

Logo Velkopopovicky Kozel

Velkopopovicky Kozel is a Czech brand of beer, which is widely known in Europe. The first brewery of the company was opened in 1874. Since 2016 the brand has been owned by the Japanese Asahi Group. The visual identity of Velkopopovicky Kozel is based on an image with the brand’s mascot, a goat, as the Czech “Kozel” is translated into English as the “Male Goat”. The logo of the brand is composed of a vertically oriented oval in gradient gold shades, with the horizontal banner, where the bold white logotype is written, and a brown goat with beer drawn above it. The logo looks very intense and slightly naive, with the goat drawn in a very detailed way.

Warka

Logo Warka

The last name in out today’s list is Warka, a Polish brand of beers, which was established at the end of the 1470s. The pale lager of Warka is pretty popular in Europe, but not globally. The visual identity of the brand looks very strong and professional, with the bold white logotype featuring a thin internal outline in gold, and a medium-thick black shadow. The lettering is set over a gradient red horizontally stretched banner with triangular top and bottom lines, accompanied by two gradient gold lines, which repeat the contours of the banner. This classic red, gold and white tricolor evokes a sense of elegance and timelessness and makes the logo of Warka look confident and cool on branded bottles and glasses with beer.

Holsten

Logo HolstenThe visual identity of the Holsten beer looks very old-school, yet elegant. The badge of the brewery is composed of heavy serif lettering in the uppercase, executed in plain solid brand, and accompanied by a black, red, and white emblem above it. The Holsten emblem depicts a black knight on a horse, drawn in profile, moving to the right, with an enlarged red shield on the side. The shield has a double white and black outline and a massive white capital “H”, with the bottom lines of the vertical bars cut diagonally, forming a triangular silhouette.

Paulaner

Logo PaulanerThe logo of another famous European brand, Paulaner, is composed of a solid uppercase logotype with a traditional circular emblem above it. Both elements are executed in a smooth and sophisticated blue and gold color palette, with some muted red additions. The lettering is written in a bold and solid serif typeface and has its first character enlarged. The inscription is colored in blue and outlined in gold. This color combination is supported by a rounded emblem, with the golden monk’s profile drawn over a red background and enclosed into a thick blue frame with a white inscription written around its perimeter.

Asahi

Logo AsahiOne of the most popular Japanese beer brands, Asahi, has its logo set in a unique typeface, which adds a progressive and confident characteristic to the company. The badge of the brewery is written in the title case of a custom cursive font, with all letters executed in smooth thick lines in electric blue. The thickness of the line within each character varies, which adds some Asian color to the logotype, showing the roots of the brand. Yet its bright blue color is about the innovative and professional approach of Asahi, and it’s striving to differ from its competitors.