Velkopopovicky Kozel Logo

Velkopopovicky Kozel LogoVelkopopovicky Kozel Logo PNG

Velkopopovicky Kozel is the name of the famous beer brand from the Czech Republic, which was established in the 1870s. The company, which is known across the world for its lager, has been a part of Asahi Group since 2016.

Meaning and history

Velkopopovicky Kozel Logo history

Throughout the company’s pretty long history, its visual identity has always been connected to a Goat. The name of the brand, Velkopopovicky Kozel is composed of two parts: the first one is a tribute to the city it was founded in — Velke Popovice, and the second one, Kozel, is translated from Czech as “Goat”. So the animal mascot’s image always has its place on the famous lager’s logo.

The very first logo for the brewery was designed by a French artist, who was traveling around. It was a detailed image of the goat he saw near the brewery. This is how it all began.

The iconic goat, standing in profile, turned to the left and holding a beer, has been executed in various different color schemes. On the earlier versions, the goat was drawn very detailed in brown and black and placed on a green background. Then the contours got modified and the background switched to yellow.

19?? – 195?

Velkopopovicky Kozel Logo 1900

The original Velkopopovicky Kozel logo was designed in the 1920s poster style, with the detailed image of a goat on two legs with a huge mug of beer in its hands drawn on a vertically oriented rectangular banner in a bright red outline, and a bold sans-serif lettering at the bottom. This badge stayed with the company for several decades.

195? – 196?

Velkopopovicky Kozel Logo 1950

After the first redesign, held by the brand in the 1950s, the logo became round, and the colors — solid. Now the company’s mascot was drawn against a plain green background and enclosed into a wide circular frame with bold red lettering written around its perimeter in a modern geometric sans-serif typeface.

196? – 197?

Velkopopovicky Kozel Logo 1960

In the 1960s the emblem of the brand was redrawn more abstractly, with the goat image drawn inside an elegant oval, made of black and gold horizontal stripes. The beer mug became the brightest spot of the composition, being set in light shades of gold. No additional lettering was present.

197? – 199?

Velkopopovicky Kozel Logo 1970

Another version of the Velkopopovicky Kozel logo, used by the company until the middle of the 1990s, featured a black contoured goat image placed in a background with a brown and white barrel. The emblem was accompanied by a bright green banner with white stylized lettering written across it.

19? – 2001

Velkopopovicky Kozel Logo 1990

After another redesign, the logo of the beer brand became super minimalistic compared to the previous versions. This time it was just the lettering, written in a voluminous cursive font against a plain white background without any graphical additions. The wordmark was executed in a calm and deep shade of turquoise and decorated with a strong black outline.

2001 – 2009

Velkopopovicky Kozel Logo 2001

The iconic goat with a beer mug came back to the Velkopopovicky Kozel visual identity in 2001. It was now drawn in plain black lines and accompanied by two styled lettering: a delicate uppercase “Velkopopovicky” arched on top and set in an elegant serif font, and a bold stable “Kozel” in a fancy outlined cursive.

2009 – 2021

Velkopopovicky Kozel Logo 2009

In 2009 the logo of the brand gained bright colors and voluminous elements. The concept remained the same, yet the mascot was redrawn in A more detailed way with a bright scent on the beer jug again. As for the lettering, it was also refined, with the top arched wordmark growing wider and the bottom cursive one gaining additional golden strokes.

2021 – Today

Velkopopovicky Kozel Logo

The redesign of 2021 has introduced a simplified version of the Velkopopovicky Kozel logo, drawn in flat brown strokes against a plain white background. The top part of the inscription was completely removed from the composition, while the bottom was enlarged and now features solid brown characters. The beer mug gained brighter and lighter tones, which created a great accent for the whole badge.

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