Guinness Logo

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Guinness Logo
Guinness is the Irish beer brand, first brewed in 1759 in Dublin, Ireland. It is one of the most well-known beers in the world. Family owned through the better part of the twentieth century, Guinness has been part of the Diageo Group since 1997 and is now brewed in 49 countries worldwide and sold in over 150.

Meaning and history

Guinness Logo history

The harp, which serves as the Guinness emblem, is based on a famous 14th century Irish harp known as the “O’Neill” or “Brian Boru” harp which is now preserved in the Library of Trinity College Dublin.
The harp device has been synonymous with Guinness since 1862 when it was used as a symbol on the first bottle label. It was registered as a Guinness company trademark in 1876. Guinness named its first lager ‘Harp’ in 1960.
The harp is one of three elements that make up the Guinness logo. The other two elements are “Guinness” (the wordmark) and Arthur Guinness’s famous signature.
The wordmark is executed in white classic serif on the black background, which goes perfectly with the ornate gold-colored harp.

The Emblem

Guinness emblem
The harp, the national symbol of Ireland, was adopted by Benjamin Lee Guinness for his family’s beer in 1862. He based the logo on a specific harp—Brian
Boru’s Harp, which is the oldest surviving Gaelic harp.
The harp is also the official national emblem of the Republic of Ireland and can be found on the Republic’s coinage.
However, there is a difference between the Irish government harp and the Guinness harp. The Guinness Harp always appears with its straight edge (the soundboard) to the left, and the government harp is always shown with its straight edge to the right.
There have been a number of changes to the design of the harp device over the years including a reduction in the number of strings shown. The current harp was introduced in 2005 by Design Bridge.
Guinness Logo
Design Bridge collaborated with artisan letterpress print studio, New North Press, to help dramatize the harp’s form and create the striking physical impression of the final design.