Paulaner Logo PNG
Paulaner is the name of one of the oldest and most famous beer brands from Germany, which was established in 1634. Today the beer label is known and distributed all over the globe, being synonymous with a high-quality German beer.
Meaning and history
Bavarian beer Paulaner is one of the most famous in the world, and one of the most legendary because the brand is one of the “Big Munich Six” beers that have the right to take part in the Oktoberfest festival and is famous for its long and rich history.
The Paulaner beer brand was founded in Munich in 1634 when local brewers became dissatisfied with a kind of “beer monopoly” of the Neudeck ob der Au monastery. The monks brewed a strong beer called Paulaner Salvator. The monks produced their beer according to the Purity Law of 1516, from three ingredients: water, hops, and malt. Whatever they didn’t drink themselves was given to the poor or sold in the monastery pub. The drink’s high quality and rapidly growing popularity did not endear it to other private brewers. Fortunately, the mayor did not uphold the complaint and the monks continued their production.
At the end of the 18th century, Paulaner was producing four times as much beer as other local breweries. In 1780, the monks decided to officially register their beer company, thus enabling them to produce unlimited quantities of beer.
The Paulaner brewery still exists today, offering a wide range of beers, including seasonal and non-alcoholic beers. According to the manufacturer, the recipe follows the traditions that were followed in the 17th century.
Old Logo
The old version of the Paulaner beer logo featured a circular emblem with the depiction of a monk in the center. The image was enclosed into a wide cold-blue frame with bold white lettering written around its perimeter in sleek serif capitals with a light deep shadow. As for the monk, his figure was placed in a red and white heraldic background, which added a traditional classy mood to the composition.
???? – 2020
Paulaner is a legendary and iconic brand, with a very rich and impressive history. Being one of the world’s first beer labels ever created, Paulaner values traditions and roots, and this is why its logo, which is definitely one of the most recognizable in the industry, hasn’t been changed for decades. It is elegant, simple, yet confident and memorable. The truly German approach to visual identity design — quality and perfect execution.
The visual identity of the German beer manufacturer is composed of three elements — a circular emblem, an elegant datemark, set on its sides, and a bold massive logotype, which is usually placed under the graphical part of the logo.
Like most of the very first breweries in Europe, Paulaner has its history connected with monks. This is why the main element of the brand’s emblem is a portrait of a man, placed in profile, facing right, and wearing a monk’s hood. The image is drawn in gold, with blue accents and contours, and placed on a bright Ted background, which is framed into a thick blue circle with a double golden outline.
The Paulaner beer is named after the founder of the Order of Minims, Francis of Paola. Now the label is decorated with a portrait of the monk of the monastery “Neudeck ob der Au”.The image of Francis is enclosed into a frame with a white “Paulaner Munich” inscription in a solid and elegant serif font, written in all capitals.
As for the “Seit 1634” datemark, it is drawn in a fancy lightweight golden cursive with curved elongated lines. Which is balanced by a massive and confident uppercase logotype, set under it in square serif letters drawn in dark blue and outlined in gold.
Though the inscription is set in all capitals, the first, last, and the middle letter “A” are slightly enlarged, which makes the whole image more recognizable and unique.
2020 – Today
The redesign of 2020 has made the Paulaner logo look more modern and strong due to the color palette refinement and a slight change in the lettering. The blue, red, and gold shadows of the badge became darker and deeper, creating a more professional image, while the wordmark is now set in solid blue; without any outlines, and with all characters featuring one size.
