Foster’s Logo

Foster’s Logo
Foster’s is a brand of lager, founded by William and Ralph Foster in Melbourne, Australia in 1888. It is owned by the international brewing group AB InBev, and is brewed under license in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.

Meaning and history

Foster’s Logo history


The Foster’s logo is a great example of using contrast colors. The brand’s color palette includes iconic blue, gold and bright red.
The recognizable red Foster’s F sits within a gold roundel. The serif F symbol has slanted crosses and a white outline.
After the last redesign, the word “Melbourne” features within the roundel and elsewhere on packaging.
The brand aims to stand out better on shelf and Foster’s made effective use of it’s large Foster’s F emphasized on the bottle’s main label as well as on the neck to allow easy recognition and distinction from a far.
The Foster’s logo is contemporary and sunny, with informal and inclusive personality. It has an iconic presentation and can innovate using just its brand signifier – a strong identity roundel.