Staropramen Logo

Staropramen Logo
Staropramen is the second largest beer brewery in the Czech Republic. It was founded in 1869 and the current name was registered in 1911. Owned by Molson Coors Brewing Company.

Meaning and history

Staropramen Logo


The Staropramen logo reflects how the brand holds tightly to their Czech heritage while welcoming the present day. The company has changed a lot in the last century, but the essence of Staropramen’s recipe with quality ingredients has never disappeared. And it’s highly visible on its logo.
The classic emerald green and gold combination makes the bold wordmark look elegant yet modern. The Staropramen ‘S’ symbol is translated to an attractive embossing positioned at the back, offering the consumer an extra tactile experience.
The brand is aligned with the future, it expresses modernity yet still reflects its heritage. Staropramen beer is recognizable all over the world.