Stella Artois Logo

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Stella Artois Logo

Stella Artois is one of the world’s most famous beer brand. It was founded in 1366 in Leuven, Belgium. In 1708 local brewer Sebastian Artois bought the Den Hoorn brewery, where the beer was being produced. Today Stella Artois is owned by Anheuser-Busch InBev, the same Belgian-Brazilian conglomerate that produces Budweiser, Becks, Busch, and dozens of other domestic, craft, and imported beer brands. It acquired Stella Artois as part of the Anheuser-Busch acquisition of InBev in 2008.

Meaning and history

Stella Artois Logo history

The Stella Artois logo is considered to be one of the oldest in the world. The logo was first used when the brand appeared – in 1366 – when the Den Hoorn brewery was established. Den Hoorn means “the horn,” and this symbol is represented on the beer’s current labels.

The word Stella, meaning “star” in Latin, was not added to the name until the company released its first seasonal beer, the Christmas Star, in 1926. The Stella Artois brand was originally released as a special holiday beer for Leuven locals. It caught on, and became available year-round and now pays homage to this original occasion, accompanied by a star on every bottle.

The label also shows medals for excellence awarded to Brouwerij Artois at a number of trade exhibitions in Belgium in the 19th and 20th centuries.

Additionally, the fancy frame around the brand’s name is representative of the style of Flemish architecture around the city.

The Emblem

Stella Artois emblem

Despite numerous shifts in management over hundreds of years, the original horn logo has not changed. The same horn that once beckoned travelers in Belgium is still prominently featured in the current Stella Artois brand

The brands logo highlights Stella Artois’ namesake, the star, and nods to the brand’s 600 years of Belgian brewing heritage.

An image of an eight-point Stella Artois star features eight rays which add texture to the design.

Color and font

Stella Artois Logo

The Stella Artois color scheme is elegant and classic. It is composed of white, gold, black and red. White being the dominant color, while the others can be used for accent. The four Stella Artois colors symbolize sophistication and beauty.

The bold custom Stella Artois typeface is based on the Friz Quadrata sans serif.