Tuborg Logo

Tuborg Logo
Tuborg is a Danish beer brand, founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group. Tuborg is one of the ten biggest beer brands in Europe and the fastest growing beer brand in China and India.

Meaning and history

Tuborg Logo


The Tuborg logo is crispy and fresh. The brand position is based on the “Open for Fun” theme and it is being reflected in its logo.
Bright green and white combination is the core of the brand’s color palette. The white wordmark is very recognizable. For generations Tuborg beer has been associated with their Stenskriften typeface –  a heavy Slab Serif in capital letters accompanied by the display font Cheltenham for lower case letters.
The logo is based on the historic logotype and the historical look and feel of the Tuborg label is still highly recognizable. The Tuborg logo highlights the “tipping point”, which is the moment at which someone takes the first sip from the bottle. Tilted at 62.5 degrees, the logo appears to be horizontal at this moment.
The name Tuborg comes from Thuesborg (“Thue’s castle”), a Copenhagen inn from the 1690s situated in the area of the brewery.
Tuborg logo has a very young look and feel, but the brand retains its successful legacy.