Leffe Logo

Leffe logoLeffe Logo PNG

Leffe is a premium beer brand, owned by InBev Belgium, the European operating arm of the global Anheuser-Busch InBev brewery giant. It was founded in 1152 in Notre-Dame de Leffe, abbey of Premonstratenian canons. In 1240 the brewery was built and the production started.

Meaning and history

Leffe Logo history

1952 – 2010s

Leffe logo 1952
The old Leffe emblem is a yellow orange styled like a wooden casket with beer in it (from above). In its top section, they’ve put a stained-glass illustration of the abbey where the beer was brewed. The middle section occupies the big ‘Leffe’ word in elegant Gothic letters. Below, the same style is used to write ‘abbey beer’ in French and Dutch (in red letters).

2010s

By the 2010s, they reimagined it into a wider, pale triangle with curved lines and a grey frame. The stained glass became smaller, the ‘abbey bear’ part moved to directly beneath it. In its place, a basic, ocher ‘anno 1240’ inscription was put.
Leffe logo 2010s

2010s – Today

Leffe logo

The Leffe logo is a shield-form frame with the image of the abbey on top and the gothic wordmark in the center of it.

The color scheme of the logo is yellow, black and red, with some blue and green details on the stained-glass window style emblem. The abbey image makes a necessary color accent.

The Leffe logo shows brand’s heritage and confidence and balances it with contemporary relevance. It’s very recognizable due to its black gothic-style typeface and the light yellow color of the logo’s background.