Kronenbourg 1664 Logo

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Kronenbourg 1664 Logo
Kronenbourg Brewery is a brewery founded in 1664 by Geronimus Hatt in Straßburg. The name comes from the area where the brewery relocated in 1850. Kronenbourg 1664 is the most sold French beer in the world and the market leader for high-end premium beers. It was named after the year the Hatt family first started commercial brewing. Kronenbourg is the fifth oldest beer brand in the world that still exists today. It is now produced by Heineken in the UK.

Meaning and history

Kronenbourg 1664 Logo


The Kronenbourg 1664 logo is very elegant and shows the brand’s authenticity and history, yet looks fresh and modern.
The logo is a silver framed white oval with the brand’s name wordmark, where numbers 1664 are enlarged and take the central part.
The Kronenbourg oval logo is decorated with four red ribbons. And the color scheme resembles the French tricolor flag – blue, white and red.
The Kronenbourg 1664 brand design has a Gallic, edgy and sophisticated yet modern look which gives a superior shelf stand-out of its product and builds on the premium image of the brand.
Kronenbourg 1664