Asahi Logo

Asahi Logo
Asahi is a Japanese brand of beer, which was founded in 1889 as Osaka Beer Brewing Company. Its singular purpose was to produce a world-quality beer in Japan. Employing time-honored German brewing techniques, the company introduced Asahi Beer. It was quickly embraced as a top-quality domestic beer and by 1903 had become the best-selling beer in Japan.

Meaning and history

Asahi Logo


The name Asahi means “morning sun” in Japanese, but literally asa (morning) and hi (heat or day). And it characterized its product as something clean, crisp and refreshing.
The Asahi logo is highly recognizable due to its exclusive Japan-influenced wordmark. Asahi Custom Typeface is bright, outstanding and very intense.
The color palette of the brand’s logo is strict and simple – black on a silver background with a few red details. The simplicity of colors is perfectly balanced by the typeface.
In addition to the brand’s name the label contains hieroglyphs 辛口. It means “dry” (“karakuchi” in Japanese), which is also written on top of the label in English.  The text in the red block and also on the cap says スーパー・ドライ which is the syllables “Su-Pa Do-Ra-E” or Katakana for “Super Dry”.