Efes Logo PNG
Efes is the most popular and most loved beer brand in Turkey. It was first produced in 1969 by Izzet Özilhan and Kamil Yazici after the foundation of Turkey’s first privately-opened brewery. It is the only true Turkish beer representing the country in the global arena. The brand is now managed by Andalou Group.
Meaning and history
Efes Pilsen is a famous beer brand owned by the largest Turkish brewing company Anadolu Efes as part of Anadolu Holding. Today, this brand ranks 6th in Europe and 14th worldwide in terms of European shipments, as Efes products are exported to more than 60 countries. The group of companies has 17 breweries in 7 countries, which is not bad for a beer brand founded in the middle of the 20th century
Beer under the Efes brand officially began to be produced by the Turkish corporation Efes Beverage Group in 1969. It was then that the Efes Beverage Group was organized and the flagship Turkish beer Efes Pilsen was launched. At that time the distinctive feature and recognizable chip of the brand was a rounded bottle of dark brown color, which stood out against the background of competitors
At first, the beer was popular with local consumers and the company steadily developed, focusing on local sales and gaining an increasing share of the Turkish market.
Until the end of the 1990s, Efes had only two breweries, the Istanbul and Izmir breweries, which were sufficient to meet the needs of Turkish consumers. However, in the early 2000s, the company decided to enter the international market, and the number of breweries was increased to 5. By 2012, the company bought the assets of SAB Miller, and in 2015 the historic merger with ABInBev took place.
The brand’s beverages were repeatedly awarded gold, silver, and bronze medals at prestigious international exhibitions and competitions: American World Beer Cup, Brussels Monde Selection, and Superior Taste Award.
1969 – 1985
The very first logo of the Efes brand, designed in 1969, has set the color palette, which is still used by the company. It was a gold and blue banner in an oval shape, with the white stylized “Pilsen” wordmark set against the large blue part, and the “Efes” inscription written on a smaller gold medallion, in bold blue serif characters. The composition was completed by additional lettering in small white caps set along the bottom border of the banner.
1985 – 1995
The redesign of 1985 changed the shape of the Efest banner to a soft rectangle, and the top golden medallion also followed the trend, gaining a more extended shape and a blue internal framing. Both wordmarks were rewritten in a more distinctive typeface, with the “Efes” becoming bolder and more elegant, and the “Pilsen”, on the contrary, more laconic than on the previous version of the logo. Two spikes and malt images were set on the sides of the inscription, drawn in gold.
1995 – 1996
In 1995 the Efes Pilsen logo remained the same as it was, just four golden medals were added to the bottom part of the rectangular banner with softened angles. The medals showed the achievement of the company, adding a strong professional touch to the composition.
1996 – 2002
With the redesign of 1996, all elements of the Efes logo were refined and modernized. The lettering gained a golden shadow, with the characters becoming more geometrical and stable, the spikes grew longer and the banner itself slightly changed shape and got an additional red outline, in between the blue body and the gold frame.
2002 – Today
The Efes logo has a classic beer brand logo design, starting with its color scheme (blue, gold and white) and finishing with barley spikes on the emblem.
The white thick lettering is located on a light blue background and framed in gold. The frames shape looks modern and contemporary, with two spikes coming out of it.
The Efes logo aims to show the dynamic and authentic identity of the brand and its value of quality and taste of the product.
The Interbrand design bureau is responsible for the last version of Efes logo. They did a good job creating the brands new dynamic look which is now rolling in Turkey and 80 territories across the world.
2009 – 2013
In 2019 the Efes Pilsen logo was significantly simplified. The shape of the banner turned into a sleek ellipsoid, with a gradient gold glossy framing decorated by two small spikes. The typeface and size of both wordmarks remained the same, but the contours got cleaned up and the shadows were gone.
2015
The frame of the Efes badge was made more elegant and confident in 2015, while the “Pilsen” part of the inscription became smaller and is now written in a fancy cursive font. Two small spikes turned into one large, and some thin red strokes were added to the golden elements of the logo.
