The impact of logos on the fate of companies cannot be underestimated, because for most brands the first impression is the key to getting new customers, and the emblem is the thing, that makes up for this first impression. That is why today we can see an incredible number of logo designs, as companies all over the world are competing for recognition and popularity. One of the key elements of any logo is the color palette. The color can say a lot, and the first impression will depend on the colors the logo is made in.
Today we’re going to talk about a logo executed in red tones. Red is an incredibly strong color, dramatic, and full of confidence. This color can mean both love and passion, as well as strength and determination. When combined with white, red looks soft, while paired with black or other dark colors, it can evoke a sense of aggression and danger.
Below we have compiled a list of the most popular logos executed in the red color scheme. Let’s take a look together at how you can use this rich color to better represent your brand. Here are our top 30, placed in alphabetical order.
Aprilia
Italy is deservedly considered a world center of design and all brands born in this country have a special attitude towards visual identities. Each detail on the logos of Italian companies is balanced and well-thought-out. Aprilia is one of those brands. The logo of the motorcycle manufacturer features a bold white sans-serif wordmark in the lowercase, written across a solid red rectangular banner. Minimum of elements, but clean lines and bright color palette — a perfect combination for a memorable and eye-catching badge.
Ariel
Another example of wise use of red is the logo of Ariel, a manufacturer of racing cars. The badge of the company is composed of a graphical emblem, accompanied by an uppercase logotype under it. Both elements are set in red color and placed against a white or black background. The emblem of the automaker features a solid red circle with two bold cut-out lines, set diagonally and forming a contour of the letter “A”, with a small circle replacing its horizontal bar. The badge looks powerful and professional.
Avis
The visual identity of the international car rental service Avis is also set in red. The company has chosen a very laconic design for its badge and simply wrote its name in the uppercase of a modern geometric sans-serif typeface. The stable heavy letters of the wordmark are colored red and usually placed over a white background. In this particular case, the color is the only decorative element of the logo, which is a game-changer, as the simple and minimalistic Avis badge looks powerful and confident.
Budweiser
The famous beer brand Budweiser uses red color, not for the lettering, but for the geometric banner on the background. A slightly slanted element is drawn in a shape of a bow-tie with sharp angles and straight lines. It features a solid red body, which creates a great contrast with the white cursive lettering, written across it horizontally. Red here is a representation of passion, which also elevates the image of the brand, making it look progressive and professional.
Cagiva
Cagiva is an Italian company, engaged in the production of motorcycles. The badge of the brand has always featured an image of an elephant on it, and the animal was usually depicted in gray, placed on a background with an Italian flag tricolor. But the latest redesign has changed the look of the Cagiva insignia, drawing it in only red lines against a white background. With the change of color, the style of the elephant image has also been changed, and now the logo looks very modern and progressive.
Canon
Canon is one of the world’s leading companies engaged in the production of photo cameras and lenses. And the red shade of its bold custom logotype, written in the title case against a white background, is the graphical representation of the strong, reputable, and influential brand. The solid scarlet-red letters in the Canon inscription evoke a sense of power and excellence, and so do the products of the brand, which are sold internationally and are considered to be one of the best on the global market.
Chick-fil-A
The meaning of the red color in the logo of Chick-fil-A, the chain of fast-food restaurants in the United States, is slightly different from all the brand emblems we discussed above. Here the bright and deep shade stands for warmth and love the company tends to give to their customers with their food. And this feeling is elevated by the smooth rounded letters in its cursive logotype, wide loops, and elongated lines with softened ends. The logo of the chain looks very welcoming and friendly, and this was the main target of the company, which was successfully achieved.
CNN
CNN is one of the world’s most influential mafia companies, which provides its viewers with the latest news and analytics. There is no surprise, that this media giant chose red as the main color of its visual identity, as it looks powerful and confident. The bold custom capital letters from the iconic CNN badge are colored red but have a medium-thick white line coming through them in the middle, to make the inscription not too heavy and to add some air for better readability. The red here is also a representation of passion. Passion to find out what is happening in the world and to share it with the people.
Coca-Cola
One of the most iconic and recognizable logos all over the globe is, undoubtedly, the Coca-Cola insignia. For decades the company has been using one badge, designed in a red and white color palette. On the bottles with the famous drink, we see the white lettering written over a solid red banner, while for other needs the company can place the red inscription against a white background. Here red stands for love and passion, as well as for the confidence of the brand and its stability.
Detroit Red Wings
The visual identity of one of the NHL clubs, Detroit Red Wings is a literate graphical representation of its name. Of course, there are wings, and of course, the wings are red. The badge with the winged wheel is set in a red and white color palette, which reflects the determination and energy of the hockey club, along with its confident and professional approach to training and competing in one of the world’s strongest leagues. With additional white elements, the badge looks light and fresh, being bright and eye-catching when placed on the white uniform of the club.
ESPN
There is no better color to represent energy and motion, than red. And this explains why ESPN, an American cable channel specializing in sports and extreme, chose this color for its badge. The channel has its logo based on stylized massive lettering in dark red, with the uppercase inscription set in a smooth and heavy sans-serif font with clean contours and the letters slightly slanted to the right. Just like with the CNN badge, the logo of ESPN has a white line coming through it, but in the case of the cable channel, it is a thick horizontal line, placed on the top part of the wordmark.
Exxon
Exxon is one of the world’s largest oil and gas companies, and its power and influence are reflected in its badge. The logo of the company is based on the title case logotype, set in a bold modern sans-serif typeface, with two letters “X” placed diagonally and sharing one of the bars. The lettering is written in a light yet the intense shade of red, which stands for energy and power. And these two characteristics not only represent the essence of the business Exxon is involved in but also show the main features of the company itself: its professionalism, confidence, and stability.
Fujitsu
Many Japanese companies design their logos with the use of red color, and it’s not only because of the commonly known meanings of the color but also as a sign of patriotism, as red is the main shade of the National flag of Japan. Jujitsu is one such brand. The manufacturer of communications technology equipment has its logo based on the uppercase lettering, executed in a sharp serif typeface with clean bold lines and small pointed serifs on their ends. The red inscription is placed on a white background and accompanied by a thin red curved line, set above the letters “J” and “I”.
Heinz
The famous brand of sauces and food products, Heinz, adopted the red color for its logo as a symbol of love and caress, warmth and friendliness. The products of the company are made for people to cook at home, gather together at the dinner table, and spend their best moments with their families and friends. All these meanings are brilliantly combined in the solid deep red, used for the arched banner of the Heinz badge. The bold white lettering in a custom typeface with smooth elongated lines, set over the banner, only elevated the feeling of friendliness and kindness.
H&M
The Swedish fashion brand, which is specialized in the production of stylish and affordable casual clothing for the whole family, chooses a dark shade of red for its laconic logo. Apart from standing for strength and confidence in this particular case red also represents beauty and style. The logo, composed of the handwritten inscription in bold lines, with a small ampersand between the “H” and the “M”, set at the bottom of the letters, is usually placed on a white or light silver background, creating a strong contrast and memorable image.
Kmart
Kmart is one of the most popular American chains of department stores, which offers everything from clothing to electric appliances. The company has its logo composed of two parts: the massive letter “K”, which is used both as the emblem and as the brand’s signifier, and the modest lowercase logotype, which can be placed whether under the emblem or on its right. Both elements of the Kmart visual identity are set in a calm and deep shade of red, which evokes a sense of comfort and reliability, yet also points to the expertise and professionalism of the company.
Levi’s
The iconic manufacturer of denim clothing, Levi’s, has its logo based on the red color since the middle of the 1920s. Throughout the years the red was used in different ways and shades, but the current badge was first introduced in 1969 and was only slightly refined at the beginning of the 2000s. The solid red banner with the bold white lettering in all capitals of a modern sans-serif typeface looks bright, stylish, and strong. The shade of red on Levi’s badge is deep and calm, softer than bright, which makes the brand look stable and professional.
Marvel
The red, used for the logo of Marvel is, on the contrary, all about brightness and energy. Although here the main here is the logotype. Set in an extra-bold sans-serif typeface, and written in the uppercase, it takes up almost all the space on a horizontal rectangular banner, hence red is only seen around the perimeter of the badge and in small negative spaces in the massive narrowed letters of the inscription. The logo looks very bright and progressive, evoking a sense of joy, and inviting to entertain.
Mitsubishi
Another Japanese brand on our red-logos list is Mitsubishi. As in the case with Fujitsu, red here is a celebration of the historical roots of the company and its motherland. The sharp geometric badge of the corporation is composed of three rhomboid figures, which touch their corners in the center of the badge, forming a triangular “flower”, which is known as the Mitsubishi Diamond. The simplicity of the shapes and cleanliness of the lines in this badge is elevated by the bright scarlet/red color, which makes the minimalistic logo look modern and sleek.
Netflix
Another example of how the right color can make minimalistic design shine bright is the logo of Netflix. The world’s most popular online-streaming service uses a classic shade of red color for its uppercase sans-serif logotype. The red inscription with the arched bottom line can usually be seen on a white or black background and looks equally cool in both cases. The characters in the logotype are placed at a significant distance from each other, which makes the composition look relatively light and perfectly balanced.
Nintendo
There are brands, which you can not associate with any other color but red, and Nintendo is one of them. First of all, it is a Japanese company, and we already know that red for it is something about roots and traditions. Secondly, it is one of the world’s leaders in the video-gaming industry, hence red is here as a representation of power, influence, and excellence. And thirdly, the essence of the company is entertainment, and there is no better color than red to represent joy, fun, and energy. The solid red badge of the Nintendo visual identity is accompanied by bold white lettering, enclosed into a horizontally stretched rounded frame, also in white.
The logo of the popular online platform Pinterest also uses red as its main color. Both the official version of the badge and the mobile app icon is set in a red and white color scheme, with red prevailing. Standing for passion and beauty, red suits the essence of the photo-sharing portal better than any other shade. The Pinterest badge is composed of a circular emblem with the white letter “P”, stylized as a pin, set over a red background, and a title case logotype in a bold sans-serif font, which has all of its characters drawn in solid red.
Red Bull
Red in the name of the brand, Red in the logo of the brand, is about Red Bull, the world’s most famous manufacturer of energy drinks. Two Red Bulls are drawn on a background with a solid yellow Sun, and a massive sans-serif logotype in the title case, written in red under the graphical part — this is the logo of the Red Bull brand. The bulls are outlined in yellow, which adds even more drama and strength to the image. As for the inscription part, it is usually set on a white background, or when written on a can with the drink, on a silver and blue one, creating a bright contrast between cold and warm shades.
Suzuki
One more Japanese brand on our today’s list is Suzuki. The logo of the automaker is composed of a single element — a stylized letter “S”, drawn in a very elegant manner, representing the Asian roots of the company. The emblem is colored in solid red, with bright hues. The Suzuki logo evokes a sense of power and progress, showing the brand as the one that is constantly evolving and looking for new technological solutions. And again, here red is also a symbol of patriotism and the love and respect of the company for its motherland, Japan.
Swiss International Air Lines
Another example of a patriotism celebration is the badge of Swiss International Air Lines. The air carrier from Switzerland has its logo set in red and white, the colors of its country’s national flag. Apart from the bold uppercase logotype in red sans-serif characters, the badge also comprises a red geometric emblem, drawn in the shape of the plane’s tail, with a white cross on it. All the aircraft of the airlines are painted in red and white, which looks very bright and lively. The red on the Swiss International Air Lines badge also stands for confidence and reliability.
Target
Target is an American chain of department stores, which has a huge range of products offered to the customers, from clothing and beauty items to furniture and pet products. The company aims to give its clients an opportunity of getting all the needed things in one place, saving their time and money. The logo of the retailer is composed of a red and white emblem, formed by a solid red circle set on a white background and enclosed into a circular red frame, and an uppercase logotype in a medium-weight sans-serif font, which is also written in red.
Virgin
Virgin is a huge British conglomerate, involved in different sectors of the economy. So it was important for the company to create one main badge, which will be easily adapted to different activities, showing the affiliation of the subdivision to the main brand. The Virgin logo is probably one of the most recognizable insignias in the world today. It is a diagonally written logotype, executed in bold smooth red lines, with a thick underline, creating a cross with the straight vertical tail of the “G”. The logo is usually set in red on a transparent background, but sometimes can be seen in white letters on a solid red banner.
Vodafone
The European telecommunications company Vodafone uses red color in its logo as a symbol of power and professionalism. One of the largest mobile and internet service providers, Vodafone has a badge composed of a graphical emblem and a lowercase logotype, both are drawn in red. The emblem of the company features a solid red circle with a white element, looking like a comma turned upside down. As for the inscription, it is set in a modern sans-serif font, with clean contours elevated by the chosen bright shade of red.
Xerox
Another well-known company, that uses red as the main color of its visual identity is Xerox, one of the world’s pioneers in printing and scanning technologies. The company chose a dark and deep shade of red, which is closer to burgundy. This hue evokes a sense of traditional approach, stability, excellence, and responsibility. The badge of Xerox is based on a lowercase inscription with the softened contours of the sans-serif letters and straight cuts of the lines. The massive and heavy characters are set at a significant distance from each other, which balanced the logo and adds air to the dark shade of red, used for the letters.
YouTube
The last, but not the least today is YouTube, an online streaming service with billions of users from all over the globe and one of the most recognizable logos ever created. And of course, this logo is red. The solid rectangular banner with arched sides and softened angles has a small white triangular in the middle. The triangular stands for the Play button, and the color palette of the badge — is for passion, influence, and excellence. When the logotype is used with the emblem, it is also set in red, having its simple sans-serif characters stable and strong.
Motorola
Motorola was one of the world’s pioneers in the production of mobile phones, so the solid red color in its visual identity is a representation of passion and progress. The logo of the brand is composed of a scarlet-red roundel with a stylized white capital “M” drawn on it. The letter is formed by two identical sharp and narrow elements, which only enhance the meaning of the red, making it look even more powerful and exquisite. The Motorola logo is a brilliant example of how laconic design can become super cool when set in the right color palette.
Adobe Acrobat
Just like Motorola, Adobe Acrobat chooses a simple design, yet bright colors. The logo of the software features a stylized white “A”, drawn in medium-thick lines in a shape of a triangle with three loops. The letter is placed under a small angle, going slightly diagonal, upright. The Adobe Acrobat “A” is set against a solid red square with rounded angles, which makes it possible to use the emblem as a mobile and web icon, software signifier, and primary badge. The red and white combination here stands for energy and innovations.
AirAsia
The visual identity of the largest Malaysian air carrier, AirAsia, is also set in a red and white color palette, but this time the main element of the badge (inscription) is executed in red and placed against a white background. The bold lowercase lettering of the company’s wordmark is set in a custom sans-serif typeface with thick lines and massive shapes. The solid red dots in both letters “I” and an “R” overload the straight vertical bars, forming thin white “smile-lines”, which add friendliness and a welcoming feeling to the powerful bright logo, which evokes a sense of professionalism and excellence.
