Red Bull Logo

Red Bull logoRed Bull Logo PNG

One of the most popular energy drinks in the world, Red Bull was created in 1987 by an Austrian entrepreneur Dietrich Mateschitz.

Red Bull slogan
  • Drink it till you wing it

  • It Gives You Wiiiings!

  • No Red Bull, no wings

  • No sugar same energy

  • Wings for your summer

  • Vitalizes body and mind.

  • The secret to finish early

  • Red Bull gives you wings.

  • Full of wings free of sugar

  • Wings when you need them

  • Tastes like a coke hits you like a bull

  • Minds like pencils work better when sharp

Meaning and history

Red Bull logo history

The history of the Red Bull logo dates back to 1987. It was then that the company owner Dietrich Mateschitz tasted the Thai energy drink called “Krating Daeng” (which means “red bull” in English). He was impressed by it so much that the idea of the new product and its logotype sprang into his mind almost immediately.

The emblem includes two red bulls butting heads in front of a gold spot, which can be actually interpreted as the sun.

What is Red Bull?
Red Bull is the name of an energetic non-alcoholic drink, which was created in Austria in 1987. Today Red Bull has grown into the world’s most popular energy drinks brand, with its products being sold in supermarkets all over the globe. The company sells billions of cans per year.

Slogan and symbol controversy

Red Bull symbol

In 2014 the slogan “Red Bull gives you wings” became a cause of a $13 million class-action lawsuit. The company was alleged to deceive its customers by promising them increased concentration and reaction speed. Also, the brand’s advertising supposed that the product is a better source of energy than a cup of coffee, for instance, while in fact Red Bull contains the same amount of caffeine (or even less) as a cup of coffee.

Music Academy emblems

Red Bull emblems

The company provides musicians all over the world by unique recording spaces called Red Bull Studios. For this project, digital creative agency Momkai created several versions of Red Bull logo using local themes. The logos were used as a backdrop for public interviews with musicians.


Red Bull Font

The typeface used for the Red Bull logo is a custom one, but there are several fonts that look very similar. Probably, the closest one is Futura SH-Dem Bol (with slightly modified characters “R” and “B”). We can also mention other fonts that bear resemblance to the one used in the Red Bull wordmark, for instance, Futura BQ Demi Bold, Avant Garde Gothic, and Futura TS XBold.


Color Red Bull Logo

The iconic “gold and red” color scheme is what makes the logo recognizable. However, in case of Red Bull Music Academy emblems, other colors may be added to the palette.

The bright and confident inscription from the official Red Bull logo is set in massive geometric letters, executed in a bold sans-serif typeface, based on the iconic Futura TS DemiBold font. Some lines and contours of the letters in the wordmark are modified, but the geometric style and stability of the characters resemble the legendary font.

As for the color palette of the Red Bull visual identity, it is based on a juicy and vivid combination of red and yellow, where red stands not only for the name of the brand, but also for its power and confidence, and the yellow sun and contouring add energy and dynamic to all the elements of the logo.