Coca-Cola Logo

coca cola logo
Coca Cola is the world’s most renowned beverage maker with the most iconic logo ever. The company was founded in 1886, and began to grow exponentially right away.

Who created the Coca-Cola logo?
 Frank Mason Robinson

The author of the original script logo and the name of the drink was Frank Mason Robinson. While Mr. Robinson worked for the Coca-Cola inventor, John Pemberton, as a bookkeeper, he also played a great part in creating and developing the brand. The Coca-Cola logo was based on Spencerian font, which was the most widely used form of formal handwriting back then.

Meaning and History logo

Coca-Cola logo history
The brand’s history began when John Stith Pemberton, the inventor of the beverage, turned to his book accountant – Frank M. Robinson, to help him brand his creation. Frank immediately suggested the simple and mark-hitting ‘Coca-Cola’. The marketing strategy created a boom, and one year later Frank came up with the first logo – the handwritten name of the company. The handwriting has proved to be an eternal element, as it has come through the numerous logo modifications unchanged except for the color.

Symbol

Coca Cola Symbol
Today’s Coca Cola symbol is has a classic two-color design, which is very simple and speaks for itself in all respects.
coke logo

Swirly emblem

coca cola emblem
The version of the Coca-Cola logo adopted in 1890 looked very unusual and different from the iconic logotype. The name of the company got a lot of extra swirls adding magic to the overall logo look. As a result of the emblem update, it acquired an appealing “fairy tale” mood. However, the version was used for one year only.

Shape

shape coca cola logo
The swirly Coca Cola logo looks almost the same as it looked in 1887. The survivability testifies to Frank M. Robinson’s unmatched talent.

Colors

colors coca cola logo
The Coca Cola logo presents an appealing combination of red and white, which expresses youth, optimism, purity, and excellence.

Font

font coca cola logo
The distinctive font is what has actually made the brand. Its swirly design adds a degree of elegance and beauty.