Coca-Cola Logo

coca cola logo
Coca Cola is the world’s most renowned beverage maker with the most iconic logo ever. The company was founded in 1886, and began to grow exponentially right away.

Meaning and History logo

Coca-Cola logo history


The brand’s history began when John Stith Pemberton, the inventor of the beverage, turned to his book accountant – Frank M. Robinson, to help him brand his creation. Frank immediately suggested the simple and mark-hitting ‘Coca-Cola’. The marketing strategy created a boom, and one year later Frank came up with the first logo – the handwritten name of the company. The handwriting has proved to be an eternal element, as it has come through the numerous logo modifications unchanged except for the color.

1886

The earliest version was also the simplest one. You would have hardly recognized one of the most iconic logos in these simple letters with serifs.

1887

Very soon, the company founder John S. Pemberton realized the need for a more distinctive and refined wordmark. It was here that the ‘Spencerian’ script made its first appearance. Generally, the overall look of the emblem has preserved the same ever since. Yet, there have been quite a few experiments and minor updates.

1890

The 1980 version, for instance, featured a completely different type with additional decorative swirls. The design was discontinued only a year later.

1891

The emblem was redrawn with minor alterations. You would hardly have noticed them unless you had compared the two versions side by side. It was only the red rectangular border and the red color that made it different from the 1887 Coca-Cola logo.

1941

The design team made the wordmark more italicized and removed the border. Also, the letters look more elongated in comparison with the previous version.

1987

The design grew bolder. The glyphs appear to be slightly straightened-up. The overall style has not changed, though.

2003

The Coca-Cold logo returned to the way it looked in 1941. This approach places the brand among the companies with the most recognizable and consistent logos.

Who created the Coca-Cola logo?
 Frank Mason RobinsonThe author of the original script logo and the name of the drink was Frank Mason Robinson. While Mr. Robinson worked for the Coca-Cola inventor, John Pemberton, as a bookkeeper, he also played a great part in creating and developing the brand. The Coca-Cola logo was based on Spencerian font, which was the most widely used form of formal handwriting back then.

Symbol

Coca Cola Symbol
Today’s Coca Cola symbol is has a classic two-color design, which is very simple and speaks for itself in all respects.
coke logo

Swirly emblem

coca cola emblem
The version of the Coca-Cola logo adopted in 1890 looked very unusual and different from the iconic logotype. The name of the company got a lot of extra swirls adding magic to the overall logo look. As a result of the emblem update, it acquired an appealing “fairy tale” mood. However, the version was used for one year only.

Shape

shape coca cola logo
The swirly Coca Cola logo looks almost the same as it looked in 1887. The survivability testifies to Frank M. Robinson’s unmatched talent.

Colors

colors coca cola logo
The Coca Cola logo presents an appealing combination of red and white, which expresses youth, optimism, purity, and excellence.

Font

font coca cola logo
The distinctive font is what has actually made the brand. Its swirly design adds a degree of elegance and beauty.