Chick-fil-A Logo

Chick-fil-A logoChick-fil-A Logo PNG

The logo of the Georgia-based fast food restaurant chain Chick-fil-A gives a clear hint about the restaurant’s “chicken” specialization.

Meaning and history

Chick-fil-A logo history

The visual identity of Chick-Fil-A is based on a laconic yet powerful color combination of red and black, which can make any lettering and images modern and strong. Though the brand’s cool and friendly emblem is pretty strong on its own as is a brilliant example of how redesigns, held not that many times in the company’s history, elevate the image without losing individuality and reflect the progress and growth of the brand.

1967 – 1970

Chick Fil A Logo 1967

The initial logo of the fast-food chain was introduced in 1967 and only stayed with the brand for three years, though it was a fun and brilliantly executed badge, composed of a black and red chicken’s head in profile, placed on the left from the handwritten logotype with the letter “A” enlarged and colored red. The chicken was looking to the right and was drawn in caricature manner, with a smiling face and cunning eyes.

1970 – 1985

Chick Fil A Logo 1970

The redesign of 1970 brought Chick-Fil-A its iconic logo the whole world knows today. The chicken’s head now moved to the letter “C”, and the black thick lettering got its custom cursive typeface with rounded shapes and sleek lines. The stylized letter “Cl had a black open black on its left, a small red eye inside and four solid red ovals above it, making up a bird’s profile.

1985 – 1998

Chick Fil A Logo 1985

In 1985 the color palette of the logo was slightly changed colors by making the shade of red darker. This didn’t affect the look of the emblem or its recognizability, just made it look more balanced and professional.

1998 – 2012

Chick Fil A Logo 1998

In 1998 the company starts drawing its logo in red and placing it on a white background. No black details are left on the emblem, and the new red and white palette looks powerful and passionate, representing the brand’s love and warmth, it tends to give to its customers.

2012 – Today

Chick-fil-A logo

The redesign of 2012 slightly refined the contours of the iconic logo, and closes the chicken’s beak. The new emblem has its color brightened and lines modernized, and today it looks fresh, stylish and very modern, brilliantly reflecting the essence and purpose of the company.

Old mascot

old chick fil a logo

The chain’s original mascot, the anthropomorphized chicken, was called Doodles. In the course of time, he was replaced by a cow, and yet, he still appears as part of the “C” on the logo.

Emblem and advertising disputes

chick fil emblem

The Chick-fil-A chain is notorious for its extra-protective policy concerning its branding, which has been referred to as “corporate bullying.” In particular, quite a few businesses received cease and desist letters from the company for using the “eat more” phrase, which is part of the Chick-fil-A’s slogan “eat more chicken.” Interestingly enough, the company actually managed to successfully protest not less than thirty opponents who used the “eat more” phrase.

However, some opponents managed to defend their rights. For instance, the Vermont artist Bo Muller-Moore, who printed T-shirts with the lettering “Eat More Kale,” had this phrase trademarked by the US Patent Office in 2014.

Font

chick fil a new logo

The script glyphs featured on the Chick-fil-A logo were hand-drawn specifically for the restaurant chain. The casual lines create a relaxed, laid-back mood.

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