Chick-fil-A Logo

chick fil a logo

The logo of the Georgia-based fast food restaurant chain Chick-fil-A gives a clear hint about the restaurant’s “chicken” specialization.

Chick-fil-A logo meaning and history

chick fil a logo history

The first restaurant of the chain opened its doors in 1967. Yet, the chicken sandwich called Chick-fil-A appeared much earlier. It was in 1961 that S. Truett Cathy, who was the chairman of the Dwarf Grill restaurant chain back then, discovered an appliance capable of making a chicken sandwich as fast as a regular hamburger is typically cooked. The sandwich became the main menu item of the Dwarf Grill, while its success gave Cathy the chance to eventually open his own restaurant chain.

The chain’s name is a word play based on “Grade-A chicken fillet” (meaning “the fillet deserving the grade A). Taking this into consideration, it’s hardly a surprise that the original Chick-fil-A logo actually showcased the “A” in a way that gave the sense of a school letter grade. The glyph was red, while all the other letters were black. Also, the earliest wordmark included the head of a chicken, who looked a bit too happy for someone who was about to be cooked.

Old mascot Chick-fil-A

old chick fil a logo

The chain’s original mascot, the anthropomorphized chicken, was called Doodles. In the course of time, he was replaced by a cow, and yet, he still appears as part of the “C” on the logo.

Symbol Chick-fil-A in 1970

chick fil symbol

While preserving the script nature of its logo, the company made quite a few notable changes to it in 1970. The most important of them was probably the “merger” of the chicken’s head and the “C” resulting in the iconic “C” with a cockscomb and an eye. The comb and the eye were emphasized with the red color, while the rest of the logo was black.

The 1980 logo slightly changed the position of the “C” so that the chicken would look a bit higher. In 1986, the logo became dark red, while its overall shape was preserved.

In this shape and color, the wordmark existed for more than 25 years until in 2012 a couple of subtle modifications was introduced to it. First, the color was changed to a brighter, eye-catching shade of red. The glyphs were slightly modified to make the wordmark clearer, more legible, while the chicken’s beak became simpler and now it doesn’t consist of two parts as its predecessor. Also, the position of the chicken head was altered once again so that it would look not down but forward.

Emblem Chick-fil-A and advertising disputes

chick fil emblem

The Chick-fil-A chain is notorious for its extra-protective policy concerning its branding, which has been referred to as “corporate bullying.” In particular, quite a few businesses received cease and desist letters from the company for using the “eat more” phrase, which is part of the Chick-fil-A’s slogan “eat more chicken.” Interestingly enough, the company actually managed to successfully protest not less than thirty opponents who used the “eat more” phrase.

However, some opponents managed to defend their rights. For instance, the Vermont artist Bo Muller-Moore, who printed T-shirts with the lettering “Eat More Kale,” had this phrase trademarked by the US Patent Office in 2014.

Font of the Chick-fil-A logo

chick fil a new logo

The script glyphs featured on the Chick-fil-A logo were hand-drawn specifically for the restaurant chain. The casual lines create a relaxed, laid-back mood.