Heinz Logo

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Heinz Logo
Founded in 1869, the H. J. Heinz Company is among the world’s oldest and largest food processing companies. The range of products it manufactures includes one hundred and a half #1 or #2 brands, according to the company. The most popular of them is the Heinz ketchup with the market share in the US exceeding 50%. After the merger with Kraft in 2015, the Kraft Heinz Company was formed.

Meaning and history

Heinz Logo history

The two most meaningful elements in the Heinz logo are probably the very shape of the emblem and the color. The former reminds of the state where the company is based, while the latter – of the product it originally specialized in.


Heinz symbol
The Heinz symbol calls to mind a keystone. This similarity isn’t mere coincidence; it reminds that the brand is based in Pennsylvania, the so-called keystone state (the company has been headquartered here since 1890). If you take a look at the logo of the Pennsylvania state, you may notice an obvious visual similarity between it and the Heinz logo.


Heinz emblem
In addition to the “keystone” logo, we should also mention the “Heinz” inscription the company puts on its labels. The word is written in a plain sans-serif font. Unlike the regular logo, where the letters are written along a single line, here they form an arch.


Colors Heinz Logo
The logo features a specific shade of red called Heinz Red (Pantone 485). This color choice reflects the company’s origin: it is only natural for a ketchup maker to have an emblem colored the same as a ripe tomato. Alternatively, the logo may appear in black or Heinz Gray (Pantone 409). The company also mentions Pickle Green among the acceptable color choices. These colors are used for the keystone shape, while the Heinz text is negative.


Font Heinz Logo
Customized typeface used in the emblem looks smooth and curvy. Letters are written in the italic font.
heinz ketchup logo