Stranger Things Logo

Stranger Things Logo
The Stranger Things logo was conceived in 2016. It was the result of collaboration between Matt and Ross Duffer and American creative firm Imaginary Forces.

Meaning and history

Stranger Things Logo


That wasn’t the first Netfilx project performed by Imaginary Forces – the firm had already developed several logos and other title sequences for the television giant.

Inspiration behind the symbol

Stranger Things symbol
In an interview, Matt and Ross Duffer claimed that the type used in the title sequence was a “super important” element of the show. Why did the Duffer Brothers and designers from Imaginary Forces opt for this font?
According to Michelle Dougherty, the representative of Imaginary Forces, it was supposed to be a combination of a Stephen King novel font and a title sequence of Alien. The Duffer brothers sent 15 novels by Stephen King to the design studio so that the authors of the logo could capture the style of the book covers. Interestingly, the same type was featured on a series of books for kids called Choose Your Own Adventure.
Other sources of inspiration included movie posters from the 1980s.

Description of the emblem

Stranger Things emblem
In what way was the ITC Benguiat type customized for the Stranger Things logo?
If you take a look at the initial letters, “S” and “T,” you’ll notice their style is somewhat different. The “S” from the original font is slightly thinner and has an extended left end. Also, its top serif has been adjusted to fit the serif on the following letter. The initial “T” on the logo, in its turn, has less elaborate and delicate serifs than on the original font.
You’ll also notice the way the letter “A” merges with the “R” and “N.” The “N” and “G” in both the words are also closer than they are supposed to be. Probably the authors of the title sequence needed to make the text somewhat more compact, which was also the reason why the “G” has been slightly cut on the left. The middle serif on the “G” and the top serif on the final “S” have been slightly reshaped, too – on the logo, they look more solid. The same can be said about the middle and the lowest serifs on the “E.”
Additionally, all the glyphs have been stretched vertically.

Font

Logo Stranger Things
The logo is based on the ITC Benguiat font. It’s a decorative serif type developed by New York typographer Ed Benguiat and published by the International Typeface Corporation in 1977. By the way, the ITC Benguiat type, in its turn, was inspired by fonts of the Art Nouveau era.
As the author of the font later explained in an interview, he hadn’t put any specific meaning or symbolism into his creation. He said, he was just trying to make a type that would be “pretty and legible.” Also, it hadn’t been his idea to name the font after himself. It was the president of the type foundry who suggested it.

Colors

Stranger Things
The red gradient used on the black background makes the lettering look a bit like the red neon bars of a Motel sign.