Stranger Things Logo

Stranger Things logoStranger Things Logo PNG

Stranger Things is the name of a Netflix tv-show, which was launched in 2016, and by today has four seasons and 32 episodes released. The show tells a story of a fictional American town, where several supernatural events occur.

Meaning and history

Stranger Things Logo history

That wasn’t the first Netfilx project performed by Imaginary Forces – the firm had already developed several logos and other title sequences for the television giant.

What are Stranger Things?
Stranger Things is a Netflix project, released in 2016, and consists of four seasons. The plot of the show is built around the fictional American city, where each of the citizens has one or another supernatural ability.


Stranger Things Logo 2016

The Stranger Things logo, introduced in 2016, featured a bold two-leveled inscription in the uppercase, executed in a strongly contoured serif typeface, in red. The lettering was accompanied by one long horizontal line, covering it on top, and two short ones on the sides from the “Things”, underlining two enlarged letters of the “Stranger”, “S” and “R”.


Stranger Things Logo 2017
With the release of the Stranger Things 2, the new logo was introduced in 2017. It was the same style of the lettering, but executed in gradient lines, from orange to red, and accompanied by a bold dark red-to-black numeral “2”, enlarged and placed on the background of the logo.


Stranger Things Logo 2019
The logo for the Stranger Things 3 saw the light in 2019. It was executed in the same style as the two previous versions, but with the bodies of the letters turned black, and outlined in red. The inscription was overlapping the enlarged numeral “3” set in red-to-black gradient shades and featured sharp clean lines of the contours.


Stranger Things Logo 2021
For the fourth part of the Netflix project, the new badge was created in 2021. The lettering in the recognizable contoured serif fit gained a transparent gray shade and was now set on a background with the enlarged numeral “4”, which repeated the color palette of the “3” from the previous logo but had its lines drawn more elegantly, with curved and sharp angles.

2016 — Today

The Stranger Things logo, which has been used by the project since its launch in 2016, is based on the same style of the two-leveled inscription with three additional lines, but its primary version is executed in flat solid red, with no outlined or gradients.

Inspiration behind the symbol

Stranger Things symbol

In an interview, Matt and Ross Duffer claimed that the type used in the title sequence was a “super important” element of the show. Why did the Duffer Brothers and designers from Imaginary Forces opt for this font?

According to Michelle Dougherty, the representative of Imaginary Forces, it was supposed to be a combination of a Stephen King novel font and a title sequence of Alien. The Duffer brothers sent 15 novels by Stephen King to the design studio so that the authors of the logo could capture the style of the book covers. Interestingly, the same type was featured on a series of books for kids called Choose Your Own Adventure.

Other sources of inspiration included movie posters from the 1980s.

Description of the emblem

Stranger Things emblem

In what way was the ITC Benguiat type customized for the Stranger Things logo?

If you take a look at the initial letters, “S” and “T,” you’ll notice their style is somewhat different. The “S” from the original font is slightly thinner and has an extended left end. Also, its top serif has been adjusted to fit the serif on the following letter. The initial “T” on the logo, in its turn, has less elaborate and delicate serifs than on the original font.

You’ll also notice the way the letter “A” merges with the “R” and “N.” The “N” and “G” in both the words are also closer than they are supposed to be. Probably the authors of the title sequence needed to make the text somewhat more compact, which was also the reason why the “G” has been slightly cut on the left. The middle serif on the “G” and the top serif on the final “S” have been slightly reshaped, too – on the logo, they look more solid. The same can be said about the middle and the lowest serifs on the “E.”

Additionally, all the glyphs have been stretched vertically.


Logo Stranger Things

The logo is based on the ITC Benguiat font. It’s a decorative serif type developed by New York typographer Ed Benguiat and published by the International Typeface Corporation in 1977. By the way, the ITC Benguiat type, in its turn, was inspired by fonts of the Art Nouveau era.

As the author of the font later explained in an interview, he hadn’t put any specific meaning or symbolism into his creation. He said, he was just trying to make a type that would be “pretty and legible.” Also, it hadn’t been his idea to name the font after himself. It was the president of the type foundry who suggested it.


Stranger Things logo

The red gradient used on the black background makes the lettering look a bit like the red neon bars of a Motel sign.