Netflix Logo

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Netflix Logo
One of the world’s largest entertainment companies, Netflix was created in 1997 in California. Its main focus is streaming media and video-on-demand online and DVD by mail.
Netflix logo

Meaning and history

Netflix Logo history
The company was founded by Marc Randolphand and Reed Hastings. In 2008 there were just 30 employees and less than a thousand DVDs available. However, the company was an immediate success and started growing very fast. Starting from 2013, it has also been working in the field of film and television production. Currently it employs over 3,500 people

Icon symbol

Netflix symbol
In June 2016, Netflix presented a new letter emblem consisting of a solitary “N”. It was not a replacement for the current wordmark but rather a small-sized alternative. The need for it arose with the spread of mobile apps and social networks, where the full Netflix wordmark did not work well. Having replaced the wordmark with one letter, the company got a chance to better compete with all the other things visible on a mobile screen.
It is worth mentioning that the new emblem was not just taken from the logo, but created from scratch. It looks like a red ribbon folded over itself so that it forms the “N” character.

Original emblem (1997-2000)

emblem Netflix
The earliest Netflix logo featured the name of the website, with the celluloid film separating the “T” and “F” characters.

Old logo (2000-2014)

Old Netflix logo
Only three years after the company was launched, it adopted a new emblem. It featured the word “Netflix” in a sans-serif font on the red background.

New logo (2014-present)

Netflix new logo
The current Netflix logo debuted in 2014. Simultaneously, the company launched a new website. To create the new brand identity, a New York-based design firm called Gretel was commissioned. The core visual metaphor for the new logo was a stack. According to Gretel, it conveys two ideas that are crucial for the Netflix service: an infinite catalogue and custom-curated selections.
The updated wordmark looks very much like the previous one, but it utilizes a more contemporary font with the drop shadowing removed. The characters have become bolder. The color scheme has also been tweaked, although red has preserved its role as the most prominent color.


Font Netflix Logo
The customized typeface used for the current Netflix logo was created on the basis of two fonts: Gotham Bold and Gotham Book.


Color Netflix Logo
The streaming media service chose the combination of red and white colors as a standard for its emblem. Red symbolizes passion and energy, while white was probably chosen as a neutral background, against which the basic color stands out.