Marvel Logo

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Marvel Logo
The earliest Marvel logo, which was created in 1939, reflected the original name of the company, Timely Comics. It was placed inside a shield shape. The 1951 logotype reflected the change of the company name to Atlas Comics.

Meaning and history

Marvel Logo history

The company started the Marvel branding in 1961, around the time The Fantastic Four made its debut. Simple as they were, the earliest versions of the wordmark had much in common with the logo the company uses today.


Marvel emblem
With each modification, the Marvel wordmark was getting closer and closer to its modern look. The combination of white and red has been featured in the logo since 1990.


Marvel symbol
For more than a decade in 1990-2002 a distinctive “M” (resembling the MTV logo) was part of the logotype, but the company eventually opted for a simpler sans serif wordmark. The latest modification took place in 2012. It was quite a subtle update hardly noticeable unless you compared the two versions side by side.


Font Marvel Logo
The typeface looks very close to the font called Benton Sans Extra Comp Black font. The regular version of the typeface was designed by Cyrus Highsmith and Tobias Frere-Jones.


Color Marvel Logo
The bright shade of red featured in the Marvel logo creates an excellent background for the white lettering.