Alexander Shapkin
Works as a freelance journalist and translator specialised in design, information technology and car reviews. He's keen on books, music and sports.
Glendronach: A Modern Luxury to Continue Traditions
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Mozilla Foundation Introduces New Identity, Offering to Reclaim the Internet
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Vast: Anticipating new heights in space
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Portugália: Unfolding The Shield
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Six Nations Roll Out Three Logos
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Chester Zoo: An Immersive Design for Nature Protection
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Tottenham Hotspur: Delievering History to the Future
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Jaguar Unveils Bold Look with “Exuberant Modernism” Philosophy
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Guggenheim Highlights Its Global Status with New Identity
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A&W Canada’s Rebrand: Rooted in Memories
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More Than Logo Update: Amazon Rebrands With New Font
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Still Young and Strong. A Fresh Look of British Iconic Seafood Brand
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Chicago Stars: A New Era for Women’s Soccer in Chicago
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Kleenex Refreshes Its Look With New Design Elements
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Mountain Dew revamps its logo, with full name again
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Robinhood: An Identity For A Mature Brand
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Spora: Symbiosis Of Mycelium And Sustainable Luxury
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Kentucky Bourbon Trail: A Fresh Look At Distilling Traditions
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Paris, Basketball, and Eiffel Tower. EuroCup Winner Unveils New Logo
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Ricard: Simple Sun of Life Enjoyment
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Navistar rebrands as International, with modern logo rooted in history
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Bicycle: Precision of Science
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Aeromexico: When the Logo Doesn’t Meet the Brand Language
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PayPal’s new logo is a bold redesign of a famous font
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The Magnificent Six: PWHL Teams Get Names and Logos
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Zalando: A Redesign With Controversial Typography
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Twitch Introduces New Identity Revealing Its Energetic Vibe
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CES Reveals New Brand Identity Aligned with CTA
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Ghost With Eyes: Snapchat Company Presents A Platform For Creativity
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Politecnico Milano: Adjusting Tradition
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Arizona Unveils New Tourism Logo To Attract Visitors
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San Francisco International Airport Unveils Modernized Logo
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Harris-Walz Campaign Logo: Typography and History
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Maine Is To Vote For New Flag Design
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U.S. 190-year-old Insurer Rebrands With Bold Engineering-themed Identity
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Goldman Sachs Updates Its Visual Identity, Restoring Classic Typography
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Forward Bound: The Strategic Rebranding of Piraeus
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Merging Traditions: The Logo of South Australia’s New University
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Calgary Unveils Fresh Brand Identity to Shine Brighter
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The Olympic Museum unveils new identity ahead of the Olympics in Paris
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Waves of Wonder in Taiwan tourism brand
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Peter Schmidt Group: New technology, new identity
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Florida State University introduces a logo, revamping athletic emblems
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SSC Napoli updates its identity with new logo and font
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Verizon logo refreshed with new special feature
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UTU: Refinement in the Sun
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Kitzbühel: A tourism brand of the future
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Los Angeles Kings bring back the Gretzky-era logo
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Austrian oil company OMV introduces new compact symbol
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PUKY: Making young heroes ready for life
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Truth and real performance of Apex Wheels
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West Loop: Lines to unify people
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Aston Villa restores the shield logo, ahead of its 150th anniversary
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UC Berkeley’s academic approach to logo redesign
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Spotify’s new font means a new logo too
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Personal care giant Kimberly-Clark modernizes its look
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Primark adjusts its identity with some emotional touch
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Nature Museum: Prairies, flowers and butterflies
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Fragrance brand Puig rolls out new logo, respecting its design heritage
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Aagrah: All the colors of Indian cuisine
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Aircraft maker Bombardier revamps its logo to designate new business paradigm
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Swiss tourism brand unveils new design
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The world’s oldest animal welfare charity refreshes its identity
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PAC NYC: Simplicity and refinement
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New identity for Luxembourgian football. Modern or vintage?
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Happy Socks: Small pleasure for your feet
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New York Jets restore jet to team logo in nostalgic rebrand
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Manischewitz: Mazel tov on the new look!
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Disney+ unveils new green logo called Aurora
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France’s Ligue 1 introduces new logo, as McDonald’s takes over sponsorship
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Premium clothing brand Massimo Dutti modernizes its logo
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Lamborghini updates its shield for the first time in 20 years
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B for balance. A multi-meaning logo for French recruiting firm
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Murray’s Cheese: Respecting tradintions
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Radeberger Pilsner: The finest beer design
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Decathlon refreshes its identity with first-ever symbol
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Norwegian airline brand rolls out new identity
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Toledo Museum of Art invites visitors, with new innovative branding
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Monterey Bay Aquarium updates its idenitity, celebrating the 40th anniversary
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Go.Compare: Singing cheerfulness to help
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LA Clippers unveil new nautical-themed logo and unis for the next season
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The Mora: Take a pause for luxury holiday
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French top basketball league introduces new, unique logo
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Tiger Woods launches his own brand, breaking with Nike
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Iittala: Glowing color of Finnish design
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Paramount Global’s online TV streaming service rolls out new logo
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NYBG: An appealing look to represent splendor of flora
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CW overhauls its visual identity with new programming strategy
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UNWTO rebrands as UN Tourism with new brand identity
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Demel: Sweet imperial procession to online
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OpenAI DevDay: A bit of intelligence
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Rockstar Games is fighting Remedy Entertainment over its new ‘R’ logo
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Honda introduces new logo for its next-gen EVs
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Omlet: Tender loving care for animals
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America gets new logo to celebrate her 250th birthday
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Minnesota unveils its new flag and seal
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Bluesky declares itself as Twitter’s successor with new identity
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Mexico’s Telcel updates its logo for the first time in 30 years
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Swiss ski resort unveils modern look to appeal global tourists
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Boehringer Ingelheim: A redesign with traditionalist approach
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National Landscapes: Vivid mosaics
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Bauer Media Group rolls out breakthrough identity, signaling its global status
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The Big Blue of Landor
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Sirius XM unveils new “star-ish” visual identity, launching new-gen app
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Reddit evolves as a brand through its new 3D logo and discussion-themed visual identity
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Feeld: Field of love
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Australian online retailer unveils indicatively modernized identity
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Digital agency Mozoo presents infinitely adaptable visual system
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Cats Protection: Purrfect design for warmth and authority
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Online music brand Deezer updates its visual identity
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Expensify: Colorizing expense control
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Norfolk Coast natural are unveils modern look
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Stern Grove Festival: Combining music and nature
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New pro women’s hockey league unveils its logo centered around the “W”
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Clothing brand Eddie Bauer modernizes its identity with new symbol
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Danaher: A poweful asset for a global leader
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Two identities behind one brand. The story of Aldi
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Wolff Olins redesigns its own logo, with more flexible design
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The Netherlands’ mobile carrier reborn as a new brand
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Mountain Hardwear: Industrial aesthetics for fearless adventurers
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