Not so long ago, China was associated with a giant factory where goods of popular American and European brands were produced. Today, however, this country boasts its brands, which have already become world-famous and won the love of consumers.
Almost all large companies from China have several common features: they are proud of their origin, have their own factories and research centers, products are pleased with excellent quality.
Let’s talk about those Chinese brands whose popularity has grown so much in recent decades that today they can quite compete with manufacturers from the USA, Japan, and European countries.
Chinese brands such as Xiaomi, Lenovo, and Huawei have become so popular in the world that they need no introduction. The main reason for their popularity is the favorable cost-quality ratio. Practical people focus on technical characteristics rather than on the prestigious name of a European or American brand.
Moreover, 21% of global consumers consider Chinese brands as a source of innovative solutions. That is, they do not just offer cheaper products but also develop their technological solutions. In addition to the listed brands, there are quite a few other brands in China.
Focusing primarily on conquering the domestic market, such manufacturers simply cannot afford to produce disposable or simply too expensive goods. This stimulates brands to look for the most non-standard solutions, and to use advanced technologies that lead to better results.
But the global giants we mentioned above are not the whole list. Many Chinese appliance brands have won the trust of buyers around the world. These include:
Chinese car brands are no longer associated with low quality – today they are serious competitors to more expensive European manufacturers.
SPRANDI, LI NING, 361, X-Step – a line of the most popular sports brands on the Asian market. The quality is not inferior to famous world brands such as ADIDAS, REEBOK, and NIKE, and the price pleasantly surprises, the range is diverse, and the collections are constantly updated, based on modern trends in sports fashion. The quality of fabric and material for sewing shoes is high and has served for many years. Presented in the form of down jackets and courts, tracksuits, T-shirts, shorts, leggings, and shoes for a variety of sports and every day.
In this segment of youth clothing in China, such brands as ME&CITY and METERSBOWNE are popular, presenting a wide range of goods. from outerwear to underwear, shoes, and bags.
One of the most popular Chinese fashion clothing brands is ARTKA. Its distinctive feature is original and extravagant models that help to stand out from the crowd and set trends. The original combination of shades and different textures, interesting cuts – all these are the distinctive features of Artka clothing. Fashion experts compare it with the collections of Vivienne Westwood. The main style of Artka collections is boho-chic, often there are ethnic, rustic, and gypsy motifs. Prices for the goods are quite democratic, designed for the average consumer, which also contributes to the growth of popularity.
The Chinese technology and social media market is different in that there are no social networks there that we are used to. Or rather, they are there, but either access to them is restricted or they are not popular. The main feature of this segment is its focus on the domestic market. However, there are such exceptions as Shein and Aliexpress, which have won millions of fans not only at home, but also around the world.
The first positions in the list of the most famous Chinese companies are occupied by Lenovo, the world’s largest personal computer manufacturer, Huawei, the second largest smartphone manufacturer in the world, and Amazon‘s main competitor for the title of the largest e-commerce platform – Alibaba. Next in most official rankings is Xiaomi, which produces not only smartphones but also a large range of home appliances. Xiaomi is followed by state-owned air carrier Air China.
For many years, the label “Made in China” was a sign of poor quality for many people. This may have been true in many cases: many well-known manufacturers with factories in China were careful not to publicize that their clothes and shoes were actually made in that country. However, in recent years, the attitude towards Chinese goods has changed: brands that present goods of the highest level of quality have entered the market. And this applies not only to the fashion industry but also to electronics and autos, as we have seen today.
“Made in China” is no longer synonymous with “low-quality”, it is rather an outdated and completely short-sighted opinion of some people, which we need to get rid of. And the brands of clothes and shoes, Electronics and autos we talked about today are the best proof of that.