Geely Logo

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Geely logoGeely Logo PNG

Geely is a Chinese brand of automaking company, which was founded in 1986. Since 2010, the brand is managed by Volvo Group, which is one of the largest car manufacturers in the world.

Meaning and history

Geely Logo history

The name of the brand, Geely, can be translated from Chinese as “lucky”. This suits the company, as it is one of the most successful car manufacturers in the region.
Before its acquisition by Volvo, Geely was owned by Ford Group. After becoming a part of the Swedish high-end cars manufacturing company, the brand started positioning itself on a higher level as well. And it’s current visual identity looks sleek and luxurious, unlike its previous version, designed in 2003.

2003 — 2014

Geely Logo 2003
The Geely logo created in 2003 features a circular emblem, composed of two tones of blue with a silver-white wordmark around the upper part perimeter. The triangular symbol is placed in the center of the circle, on its light-blue part. It symbolizes the mountains of China, where the brand was born, and the company’s growth.
The blue color palette of the Geely logo reflects the brand as professional and stable and stay with the company in the next visual identity design concept.

2014 — Today

Geely logo
The Geely logo was completely redesigned in 2014. The only thing left from the previous version is the color scheme and rounded angles of the typeface.
The Geely logo from 2014 is composed of a wordmark in all-caps executed in a bright blue color with a new emblem above it.
The Geely emblem resembles a flattened shield, which is composed of six precious stones of black and blue colors, that are divided by golden frames.
It is a luxurious symbol, aiming to show the brand’s values of quality and design, as well as its influence on the market.