Geely Logo

Geely logoGeely Logo PNG

Geely is a Chinese brand of automaking company, which was founded in 1986. Since 2010, the brand is managed by Volvo Group, which is one of the largest car manufacturers in the world.

Geely slogan
  • The moment

  • Explore more

  • Passionately yours

  • Driven to stand out

  • Redefining moments

  • Style comfort economy

  • Experience small wonder

  • Designed to impress driven by value

  • At the same horizon meet a new sunrise

Meaning and history

Geely Logo history

The name of the brand, Geely, can be translated from Chinese as “lucky”. This suits the company, as it is one of the most successful car manufacturers in the region.

Before its acquisition by Volvo, Geely was owned by Ford Group. After becoming a part of the Swedish high-end cars manufacturing company, the brand started positioning itself on a higher level as well. And it’s current visual identity looks sleek and luxurious, unlike its previous version, designed in 2003.

1998 – 2014

Geely Logo 2003

The Geely logo created in 2003 features a circular emblem, composed of two tones of blue with a silver-white wordmark around the upper part perimeter. The triangular symbol is placed in the center of the circle, on its light-blue part. It symbolizes the mountains of China, where the brand was born, and the company’s growth.

The blue color palette of the Geely logo reflects the brand as professional and stable and stay with the company in the next visual identity design concept.

2008 – 2014

Geely logo 2008
This following design seems like an outline of an apple put inside an eye-shaped figure. They didn’t used lines here, but rather metallic bars with a lot of 3D in them.

2008 – 2014

Geely logo 2008
The Emgrand line of cars also had its own emblem, two of them actually. The main one looks a lot like the checkered images Geely used for emblems after that, except with the golden frames, and squares of black and red. Somewhere near it, there would also be the word ‘Emgrand’ written in Mandarin and English, both in black.

2014 – Today

Geely Logo-2014

The Geely logo was completely redesigned in 2014. The only thing left from the previous version is the color scheme and rounded angles of the typeface.

The Geely logo from 2014 is composed of a wordmark in all-caps executed in a bright blue color with a new emblem above it.

The Geely emblem resembles a flattened shield, which is composed of six precious stones of black and blue colors, that are divided by golden frames.

It is a luxurious symbol, aiming to show the brand’s values of quality and design, as well as its influence on the market.

2019 – Today

Geely logo
The Geely logo, created in 2019, is fully based on the previous version, which was only elevated and slightly modernized. The iconic crest with diamonds has been slightly extended horizontally, so we’re the diamonds themselves. The color of the inner elements got some matte shades, and the framing went from gold to silver. The lettering under the emblem was also rewritten — two dark gray lines with the enlarged Chinese logotype set above the smaller “Geely Auto” in capitals.

What is Geely?
Geely is one of the leading Chinese corporations in the automobile market. The company, established at the end of the 20th century has shown incredible growth and today it produces cars not only under the Geely brand, but also owns a few other successful marques.