Honda logo

Honda logoHonda Logo PNG

The Honda’s logo can be registered in the Guinness Book of Records as the most conservative one. Actually, it remained unchanged in the entire history of the company. Although this situation is the result of many different reasons, which were determined not only by the brand’s ideology, the fact is that it is the most stable logo of the XX century.

What font is used on the Honda logo?
The bold and solid Honda logotype is executed in a strong serif typeface with thick lines and strict contours. It is a custom font, which is very similar to Colt Family fonts and Clarendon Bold. The main feature of the lettering is in the massive serifs, which still look elegant and add sharpness to the wordmark.

Meaning and history

Honda Logo history

The brand was founded by Soichiro Honda in 1946 for building engines for motorized bicycles, as well as complete motorcycles. The independent motor-making company appeared in 1948. In 1962, they started to produce cars. The first automobile, which was a small pick-up truck for commercial purposes, had a Honda’s logo on the hood. The second production car was a sports car with the body style of 2-door roadster.

Soichiro Honda, the brand founder, was a talented engineer. He quit school at 16 and didn’t continue his studies anymore. In spite of the absence of education, he learnt a lot in car workshops. He was about 20 when he managed to open his own auto-repair shop.

1961 – 1969

Honda Logo 1961
The first badge for Honda Auto was created in 1961 and stayed with the brand for eight years. It was a dark burgundy rectangular logo with two light blue, almost white, elements. The upper part of the badge had a massive stylized letter “H” with its vertical bars drawn diagonally from the center. The emblem was set above the uppercase logotype in a delicate traditional serif typeface with full shapes of the letters and clean contours.

1969 – 1981

Honda Logo 1969
The badge was first redesigned in 1969, keeping the emblem as the only element of the visual identity and removing the logotype from the insignia. The style and shape of the Honda logo were changed. Now the rectangle was placed vertically and the letter “H” was changed to a narrow and tall one. As for the color palette, it has also been redesigned — the burgundy and blue combination was switched to monochrome, with the white “H” on a solid black background.

1981 – 2000

Honda Logo 1981
The redesign of 1981 refined the lines of the logo and redrawn it in the reverse color palette — with the black “H” on a white background. The contours of the letter have been cleaned and the new badge featured a more square shape, with the rounded angles of its black thick framing. The emblem was now set above the enlarged black logotype in the uppercase, executed in a strong bold serif typeface with thick geometric contours and massive square serifs.

2000 – Today

Honda logo
Volume and color were added to the Honda visual identity in 2000. The emblem was redrawn and the letter “H” got its lines elongated, so now they were touching the frame. The emblem got switched from monochrome to gradient metallic gray, with a matte sleek surface. As for the logotype, it turned red and got its lines thinner and more elegant. The size of the letters was also rethought — the inscription became a bit smaller, so the whole image looks better balanced now.

Honda motorcycle logo history

Honda Motorcycle Logo history

1947 — 1948

Honda Motorcycle Logo 1947
The first Motorcycle Honda badge was introduced in 1957 and only stayed for a year. It was a rounded horizontally stretched blue banner with a smooth bold white “Honda Motor” lettering in a handwritten cursive typeface on it. The badge was outlined in gold and white and had a stylized delicate wing-like element in its left part. The smooth white lettering was also outlined in gold.

1948 — 1953

Honda Motorcycle Logo 1948
The redesign of 1948 made the Honda Motor logo more confident and readable. The blue badge became wider and taller, and the white cursive lettering turned Ted uppercase sans-serif in a white outline. The gold framing of the badge was complemented by the gold figure of a human running to the right, placed along the right border of the badge. The stylized wide geometric wing in gold was placed behind the man figure, covering the “Honda” inscription and adding a sense of movement and motion to the logo.

1953 — 1968

Honda Motorcycle Logo 1953
The badge, used by Honda Motor from 1953 to 1968 featured two metallic wings coming up and slightly to the sides. There was no lettering or any other color additions to this version, and it just spoke for itself, representing speed and freedom, the things the motorcycles of the brand gave to their owners.

1968

Honda Motorcycle Logo 1968
In 1968 the new Honda Motors badge saw the light. It was a horizontally oriented oval with the “HM” lettering inside and the thick outlines “Honda” inscription arched under it. The oval frame had a massive yet sophisticated wing coming out of its left part and spreading up-right. The whole badge was executed in a monochrome color palette, with only the nameplate outlined in thick red.

1968 — 1973

Honda Motorcycle Logo 1968
A few months later the logo was simplified, and the red oval outline was removed, being replaced by a double black and white one. Another thing that was deleted from the badge was the arched “Honda” inscription. Now the “HM” in bold black sans-serif, was the only brand’s signifier on the badge.

1973 — 1985

Honda Motorcycle Logo 1973
The fancy wing was refined and strengthened in 1973. Its contours were emboldened and cleaned and the color palette was changed to gold and black. As for the main thing — the oval badge, — it was removed and now the wing was coming out of the massive and strong “Honda” logotype in the same color palette. The wordmark was written in the uppercase and executed in the iconic corporate Honda serif typeface with strict confident lines and a thick black outline, which added more professionalism and stability to the whole image.

1985 — 1988

Honda Motorcycle Logo 1985
The contours of all the elements were refined and a bit softened in 1985, and the color palette of the Honda Motors logo was now composed of white and black for the inscription, and white, black, red, and blue for the wing. The style of the lettering and the wing remained recognizable, though in the new color scheme the logo looked more airy and fresh, being progressive and modern and evoking a sense of freedom and willingness to move.

1988 — Today


The redesign of 1988 changes the style of the iconic Honda Motors logo to an abstract and contemporary one. The wing was redrawn, using thick red lines with rounded angles. As for the lettering, it is still executed in the same typeface, but with no outlines. The new red and white color palette of the Honda logo is a representation of the power and professionalism of the famous Japanese manufacturer.

Symbol

Symbol Honda

It was long considered that in the first twenty years of existence Honda didn’t have any logo. However, even brief overview is enough to detect a stylized letter “H” on all products of the brand. It’s worth to be mentioned that this sign is obviously symbolic, though many people still don’t realize it. Apart from the reference to the first letter of the founder’s surname, the logo signifies cosiness and safety due to its shape of a classical armchair. The first motor bicycles made by Honda were meant to be associated with the comfortable seat (by the way, they were even called “stools”, because they were very comfy for drivers).

Emblem

Emblem Honda

The Honda’s emblem, in its modern concept, was created rather late, in 1960s. Before that, the logo was introduced as a blurry image on the hood (covering practically the whole its surface).

The great practical knowledge made him not only a professional engineer, but also a famous inventor. It’s Soichiro Honda who was first to create and use a piston ring.

Yet, by the middle of 1960s, due to the development of the car industry and export marketing, the emblem got smaller and took the most traditional place at the top of the radiator grille. Such size changes were made several times and actually represented the most significant transformations of the logo.

Font

Font Honda logo

The stylized design of the capital H had a certain influence on the print. It is distinguished by the absence of decorative details and minimalistic design bordering on austerity. At the same time, chromium coating of the innovated logo’s font makes it quite prestigious and valuable. The line width helps it stand out clearly on the background.

All in all, there is always a text in the logo. As a rule, it is lettering HONDA, which is placed under the graphic element.

Colour

Colour Honda logo

The Honda’s logo had different shapes depending on different periods of the company’s development. Nowadays it is a chromium coated symbol which can be seen on the cars, as well as on published and commercial materials. Red colour, which is typically associated with royalty, is the brand colour. It is used for the background and in some cases for the text element going together with the graphic logo.

What is Honda?
Honda is one of the largest Japanese companies, which is engaged in many spheres and industries but is most known internationally for its cars and motorcycles directions. The automobiles and bikes of the brand are considered to be one of the best representatives of Asian brands and are distributed all over the globe.