Peugeot Logo

Peugeot logoPeugeot Logo PNG

Peugeot is a French brand of car manufacturer, which was established in 1810 by Emile Peugeot. Today it is a part of PSA Peugeot Citroën Group, and is the second largest automaker in Europe (after Volkswagen).

Meaning and history

Peugeot Logo history

Peugeot logo dates back to 1847, which makes it the oldest car emblem in the world. The idea of the lion as a brand’s symbol was born in the middle of the 1800s, when the steel business of Peugeot family needed a logo, reflecting the company’s activity and strength. The lion was also a heraldic symbol of the commune the Peugeot family came from.

The Peugeot logo had numerous changes during its history. But the lion was always there.

1810 – 1850

Peugeot Logo 1847

In 1810 Peugeot family decided to use an image of a lion for its company’s logo. The sharp teeth of the lion were representing the strength of the brand’s steel products and the company’s durability.

1850 – 1889


1889 – 1910

Peugeot Logo-1850Peugeot Logo 1858

Peugeot brothers hired a jeweler to draw the emblem for the company. They chose the lion standing on the arrow among several designs. The logo was registered as the company’s trademark in 1858. It was modernized and placed into a coat of arms shaped frame.

1905 – 1910

Peugeot Logo-1905-1910

1910 – 1927

Peugeot Logo-1910-1927

1927 – 1936

Peugeot Logo-1927-1936

1936 – 1948

Peugeot Logo-1936-1948

1948 – 1955

Peugeot Logo 1948

Starting 1948, Peugeot logo is being placed on the car bonnets. And the emblematic lion was redesigned. The new icon was inspired by the Franche-Comté coat of arms. It was placed on a shield with a rounded angled rectangular frame.

1950 – 1960

Peugeot Logo-1950-1960

1955 – 1960

Peugeot Logo 1955

In 1955 the brand changes its logo form back to the shield-style frame. The lion is standing on his legs and the Peugeot wordmark is now a part of the logo, placed above the lion’s head.

1960 – 1968

Peugeot Logo 1960

The brand changes its logo dramatically in 1960. Now it is a more three-dimensional image of a lion’s head with a thick mane. The wordmark is placed on the top of the head, and the shape of the logo is still resembling coat of arms. The lettering is bolder with strict distinct lines. The color of the logo is closer to copper now.

1968 – 1975

Peugeot Logo 1968

The new logo is a simplified version of the previous one. It is a flat head of a lion, which color scheme varies from gold to chrome. It is minimalist in comparison to the last brand’s logos, but looks modern and strong.

1975 – 1998

Peugeot Logo 1975

The birth of the famous “Lion outline” logo. The Lion Rampant is back, but now it looks futuristic. The silver silhouette is placed on a black background. The ridge line adds volume and energy to the logo. In 1976 blue color replaced black and the logo became more vivid and bright.

1998 – 2002

Peugeot Logo-1998

2002 – 2010

Peugeot Logo 1998

In 1998 the lion became bigger and got paws, which symbolize the power of the company. A white-silver lion was placed on a blue square, which was located above the brand’s nameplate. The lettering of the wordmark was bold with clear straight lines and black shadow.

2010 – 2021

Peugeot Logo 2010

The 3D effect is elevated by the metallic color palette. The lion’s silhouette is confident and stable, while the lettering of the wordmark is executed in fine elegant blue lines.

2021 – Today

Peugeot logo
In 2021 the visual identity of the famous French automaker was completely changed 2021. The new logo of Peugeot features a classy black crest with a double white outline and a stylized portrait of the lion, drawn in profile facing left. The wordmark is placed above the head of the brand’s mascot, written in square sans-serif capitals and being slightly arched.

The Emblem

Peugeot emblem

The Lion Rampant of the Peugeot emblem represents power and loyalty. It’s been a very popular heraldic symbol in Scotland and France. Rampant refers to the positioning of the lion — it stands on two hind legs while his forelegs are raised, and faces left. The lion itself is a symbol of courage and majesty.

The Peugeot emblem is a celebration of modern design of classic and timeless icon. It is a confident and bold image, whose metallic color palette adds reliability and trust to the brand.