Peugeot Logo

Peugeot Logo
Peugeot is a French brand of car manufacturer, which was established in 1810 by Emile Peugeot. Today it is a part of PSA Peugeot Citroën Group, and is the second largest automaker in Europe (after Volkswagen).

Meaning and history

Peugeot Logo history


Peugeot logo dates back to 1847, which makes it the oldest car emblem in the world. The idea of the lion as a brand’s symbol was born in the middle of the 1800s, when the steel business of Peugeot family needed a logo, reflecting the company’s activity and strength. The lion was also a heraldic symbol of the commune the Peugeot family came from.
The Peugeot logo had numerous changes during its history. But the lion was always there.

The Emblem

Peugeot emblem
The Lion Rampant of the Peugeot emblem represents power and loyalty. It’s been a very popular heraldic symbol in Scotland and France. Rampant refers to the positioning of the lion — it stands on two hind legs while his forelegs are raised, and faces left. The lion itself is a symbol of courage and majesty.
The Peugeot emblem is a celebration of modern design of classic and timeless icon. It is a confident and bold image, whose metallic color palette adds reliability and trust to the brand.
1847 — 1858
In 1847 Peugeot family decided to use an image of a lion for its company’s logo. The sharp teeth of the lion were representing the strength of the brand’s steel products and the company’s durability.
1858 — 1948
Peugeot brothers hired a jeweler to draw the emblem for the company. They chose the lion standing on the arrow among several designs. The logo was registered as the company’s trademark in 1858. It was modernized and placed into a coat of arms shaped frame.
1948 — 1955
Starting 1948, Peugeot logo is being placed on the car bonnets. And the emblematic lion was redesigned. The new icon was inspired by the Franche-Comté coat of arms. It was placed on a shield with a rounded angled rectangular frame.
1955 — 1960
In 1955 the brand changes its logo form back to the shield-style frame. The lion is standing on his legs and the Peugeot wordmark is now a part of the logo, placed above the lion’s head.
1960 — 1968
The brand changes its logo dramatically in 1960. Now it is a more three-dimensional image of a lion’s head with a thick mane. The wordmark is placed on the top of the head, and the shape of the logo is still resembling coat of arms. The lettering is bolder with strict distinct lines. The color of the logo is closer to copper now.
1968 — 1975
The new logo is a simplified version of the previous one. It is a flat head of a lion, which color scheme varies from gold to chrome. It is minimalist in comparison to the last brand’s logos, but looks modern and strong.
1975 — 1998
The birth of the famous “Lion outline” logo. The Lion Rampant is back, but now it looks futuristic. The silver silhouette is placed on a black background. The ridge line adds volume and energy to the logo. In 1976 blue color replaced black and the logo became more vivid and bright.
1998 — 2010
In 1998 the lion became bigger and got paws, which symbolize the power of the company. A white-silver lion was placed on a blue square, which was located above the brand’s nameplate. The lettering of the wordmark was bold with clear straight lines and black shadow.
2010 — Today
The current Peugeot logo is more dynamic and intense. The 3D effect is elevated by the metallic color palette. The lion’s silhouette is confident and stable, while the lettering of the wordmark is executed in fine elegant blue lines.