AliExpress Logo

AliExpress logoAliExpress Logo PNG

Aliexpress is a huge e-commerce platform, which was established in China in 2010 by the famous Alibaba Group. The company is specialized in selling products directly from the manufacturers to individual customers and small businesses across the globe. Today it is one of the world’s most visited online stores.

Brand Overview

AliExpress is the biggest e-commerce platform in the world, where you can find all the possible products, starting with stationery and finishing with cars and boats.
The platform was established in 2010 by Jack Ma, who is considered to be the richest man in China and one of the top 20 richest men in the world.
The company is headquartered in China but has its users in every country of the world. Almost all the sellers offer a free delivery service, but even if you see the product you need and the shipping is not free, you can easily find the same item in the other seller’s shop with a complimentary delivery service.
There are thousands of transactions made on the AliExpress every day, and people from all over the globe buy and sell various items every hour.
The platform has many advantages in comparison with other e-commerce websites. First of all, they offer the lowest prices on the market, as you buy directly from the manufacturer.
In terms of the assortment, the platform also has no competitors. Not a single resource on the Internet can offer such a wide variety of any category of goods.
One more important thing about the company is that it uses its own payment system, so both the buyer and seller are protected.
AliExpress is developing every day, more and more people join the platform and the company expands its services and makes them more reliable and secure.
The website and the mobile application of the platform are very easy to work with and are created to maximize your shopping experience and make it as convenient and easy as possible. The e-store is available in 10 languages and aims to serve all the regions of the earth.

Meaning and history

Aliexpress Logo history

The visual identity of the world’s most famous marketplace is simple and modest, it accents on the company’s progressive approach and its willingness in providing its customers with the best services possible.

The AliExpress logo is composed of a delicate wordmark with a single graphical element in it. The only unique part of the online retailer logo is a four-pointed star, which replaces the dot above the letter “I”. It is a symbol of hope, faith, and progress, which makes the logo even more friendly and evokes a sense of trustworthiness and reliability.

The wordmark uses a combination of orange and red, which represents the energy and power of the huge company, showing its progressive and innovative approach and passion in what it does.

For its mobile applications, The company uses a bright yet minimalist emblem, which is composed of a red and orange square with rounded angles and a white curved line. The background is a stylized shopping bag, which contains the “AliExpress” lettering in white color on it.

The icon looks modern and instantly recognizable, due to the bright color palette and simplicity of the shapes.

What is AliExpress?
AliExpress is the name of one of the world’s largest online marketplace platforms, which offers great-value opportunities for both professional sellers and buyers from all over the world, in all possible categories of goods.

2010 – 2015

AliExpress Logo 2010

The original logo for AliExpress was created in 2010 and was used by the company for five years. The insignia featured a bit yet slightly narrowed sans-serif inscription with the letter “E” replaced by a stylized shopping cart icon. The wordmark was executed in an orange and dark red color palette with only “Ali” pet in orange.

The initial brand’s logo looked simple and usual, though its brightness and an interesting graphical part made it memorable and instantly recognizable.

2015 – Today

AliExpress Logo

The Platform’s visual identity is a perfect representation of the world’s biggest e-commerce market, with a wide variety of products, suitable for people all over the globe. The logo is friendly, modern and looks professional and confident.


Aliexpress Logo1
The wordmark is executed in a strict and modern sans-serif typeface, which is very similar to Avenir 65 Medium font, with its neat lines and the straight cut of the letters.

The inscription is lightweight and crispy, adding a fresh and energetic mood to the whole logo and making it look “young”.

Join the Newsletter to get our latest content by email.