TikTok Logo


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TikTok is a social network that allows you to make music videos, live streaming, and messages. The app is available in 155 countries and 75 languages. TikTok has a global audience of over one billion people. The project was launched in China under the name of Douyin. While the original name was preserved for China, the service was introduced globally as TikTok.

Meaning and history

TikTok Logo history
TikTok was created in China in 2016. Initially, the app was a service for editing and publishing short videos to which music could be added. The social network gained popularity outside of China after it took over a similar application with similar functions, musical.ly, whose large user base automatically became TikTok’s audience.
Today, TikTok is the world’s fastest-growing social network that provides a very simple platform for publishing and distributing content.
TikTok is both a social network and a video hosting, and more so a social network because the videos published there are very specific. Unlike YouTube, where there is more and more serious, educational content, TikTok focuses on short, entertaining videos.
As for the history of the creation of the social network, it’s a bit confusing. The fact is that TikTok evolved from several apps: Xigua Video, TopBuzz Video, and Musical.ly.
The first two were developed by ByteDance, the latter was bought, and its features were integrated into the already existing Douyin, a social network that in the Chinese market has not changed its name even today.
Therefore, Alex Zhu and Luyu Yang, who invented musical.ly, and Zhang Yiming, owner and developer of Xigua Video and TopBuzz Video, are considered the creators.
Still, the prototype of TikTok is Musical.ly, an application where users could create one-minute videos, adding different music tracks, filters, and effects to them.
The first experience with video services resulted in the fact that in September 2016 by ByteDance Ltd. in China the social network Douyin appeared. The application interested users and the company released exactly the same one, but with a different name. That’s how TikTok appeared.

Where was TikTok founded?
TikTok was established in 2016 by Zhang Yiming, a Chinese businessman, the motherland of the world’s most famous social media platform in China. Even though today TikTok is banned in some countries in the Asian region, it still has over 700 million users from all over the globe.

What is TikTok?
TikTok is an online platform for creating and publishing short videos, owned by ByteDance. The service was founded in China in 2015, and today is one of the most popular and downloaded in the world, with an audience of more than 1 billion people.

As for the visual identity of the social media, the name of the author of the TikTok logo is unknown, but the logo he created in 2016 has undergone almost no changes over the years of the platform’s existence, and the logo we can see today is almost exactly the same as the original version.

September – December 2016

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The first name of the famous TikTok platform was “A.me”. It was printed at the bottom using two different fonts. The “A” featured a traditional, sans-serif font with straight strokes and cuts, while the “ME” portion was handwritten using a marker. Above the inscription, the logo had a bright pink musical note that had a three-dimensional shape, reflecting the depth and variety of the content on the platform. This logo was used only for three months, as the app was renamed Douyin (抖音) for the Chinese market and TikTok for outside the country.

2016 — Today

Tiktok Logo 2016
The core of the TikTok logo has always been the “note” (the “d” symbol). We should point out that it hasn’t gone through any notable modifications since it was introduced.The d-shape of the note stands for the original name of the service, Douyin, which is still used by social media in China.

2017 — 2018

Tiktok Logo 2017
The wordmark was added to the note. In the original wordmark, “Tik” and “Tok” were given as two separate words: a gap can be clearly seen between them. While this was the most notable difference, it wasn’t the only one. The glyphs themselves looked vaguer, there were fewer clear angles. For instance, take a look at the ends of the top bar on the “T’s” or the “k’s” on the original logo.

2018 — Today

TikTok logo
The wordmark was slightly tweaked in 2018.The two parts of the logo, the emblem and the name of the brand, can be positioned in several different ways. The wordmark can be placed under the note, and in this case, the note will be comparatively large. When the note is placed to the left of the text, it is only slightly larger than the letters.
While the original wordmark was black and white, the version adopted in 2018 features color accents on the “o.” They copy the shades of blue and red used on the main TikTok logo. Not only are the colors the same, but also the shape of the “o” echoes the note, which helps to create visual rhythm and merge the two parts of the logo into a coherent whole.
The distance between the first “k” and the “T” has grown smaller. And yet, the two syllables still don’t look exactly like a single word because the second “T” has been capitalized.
TikTok logo new
You can also spot quite a few modifications on the typeface. The original square-like shape above the “i” has been replaced by a circle. The original elliptic “o” has turned into a circle, too. The bars forming the glyphs have different ends. The lower diagonal bars on the “k’s” have been moved slightly higher and to the right.

Font and color

Tik Tok Font
The authors of the TikTok logo have opted for a simple yet perfectly legible sans serif type. The bold and clean title case lettering from the official TikTok badge is set in a modern geometric sans-serif typeface, which is pretty close to such popular fonts as ITC Avant Garde Gothic Paneuropean Bold and Yaro Sr Black.
As for the color palette of the TikTok visual identity, its black logotype and emblem are accompanied by neon pink and blue shades. This scheme has a very interesting explanation. The designer of the TikTok logo was inspired by a rock concert in a dark hall with a brightly lit stage. The highlight of the emblem is the 3D effect: neon colors are layered on top of each other, symbolizing the musical vibrations, and making the D-note look bright even on a black background.
TikTok logo
In addition to the main emblem in black, pink, and blue, there are three other color options for the TikTok badge: white, pink, and blue backgrounds.


Symbol Tiktok
The name of the author of the TickTock logo is unknown, but we know what exactly inspired him to create a black note with an outline resembling the letters “D”. The designer was at a concert, where it was dark and the loud sounds made the picture vibrate. So the black note had bright color accents that made it stand out against any color.
The Tic Tac logo depicts a musical note. The choice of such a symbol is due to the specifics of the application: the ability to shoot and watch videos with music in the background.


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Over several years of existence, the company’s identity has hardly changed: from the very beginning, the TikTok icon looked like a note in bright colors, which refers to the musicality of the application.

The TikTok icon can be seen both on its own and as a part of the official social media logo. It looks like a note sign on a black background. But no boredom here — a colored note on a black square with beveled corners and the contrasting color solution does a great job of making this icon stand out from the others on the smartphone screen.

As well as the logo, the icon is executed in four colors: a note consisting of pink, blue and white shades is depicted on a black background. This solution was not chosen by chance, as the designer was inspired by the image of a rock concert with a dark hall and a brightly lit stage. The highlight of the emblem is a 3D effect: neon colors are layered on top of each other, symbolizing the vibration of the music.

In addition to the basic emblem, the logo has three color versions: white, pink, and blue backgrounds.

Who Made TikTok?
One of the most famous social media of the last years, TikTok, was created by Zhang Yiming, a young Chinese entrepreneur and software engineer. He designs the application through his company, ByteDance.


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In addition to black and white, the palette features a light aqua shade and red. They don’t pop out too much, though, and are only visible at larger sizes.

What is the TikTok logo based on?
The TikTok logo is based on a combination of a graphical symbol and a wordmark. The graphical emblem on the badge of social media is the letter “D” stylized as a note. The eighth musical note, the “D”, stands for the original name of the platform, Douyin, which is still used for TikTok in China.

How was the TikTok logo made?
The history behind the TikTok logo is pretty interesting. The badge was designed in 2016 by an unknown author. The name of the designer is kept secret, but he shared the story of how he came up with the idea for the logo design, which explains the meaning of the iconic D-note. One day the artist was at a concert where it was dark and the loud sounds made the picture vibrate. He managed to reflect it in a simple symbol, which today is recognized all over the globe.