Baidu Logo

Baidu Logo

One of the world’s largest artificial intelligence and internet companies, Baidu has a distinctive logo in two languages – English and Chinese.

Emblem

Baidu emblem

In the middle of the Baidu logo, there’s a paw/pad. This might be interpreted as a paw of a dog, the animal known for its excellent search capabilities. Also, a paw mark symbolizes a track, something that helps you to find what you need.

Colors

Baidu symbol

The bright shade of red is close to the Hex color #DE0F17. It’s the most popular color in China as it appears on the national flag and is supported by propaganda. The saturated and vivid blue is close to the following Hex shade: #2529D8. White is used for the background and as a secondary color.

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