Air China Logo

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Air China Logo
Air China is the name of one of the most popular Chinese airlines, which was founded in 1988. The company carries over a hundred million passengers a year and is based in Beijing.

Meaning and history

Air China Logo history


Air China is a very reputable and powerful company not only in Asia but across the globe. It boasts a very modern and strong visual identity, which is composed of a wordmark and an emblem.
The Air China wordmark is split into two parts: the upper one features the company’s name in English and is written in all-caps using an italicized bold sans-serif typeface. The left corners of the letters “A” are rounded, which adds a sense of smooth and safe movement.
Below the English nameplate, there is an inscription in Chinese. It features handwritten styled hieroglyphs with fine elegant lines. The lettering balances the boldness on the upper part and adds lightness and sophistication.
Air China Logo
Air China emblem is the brightest element of the brand’s logo. It is composed of a graphical interpretation of a Phoenix bird in scarlet red. The bird has a U-shape and three curves representing the wings and tail of the Phoenix. The symbol is also considered to be a hidden word “VIP”.
The Air China logo is a representation of a powerful and confident company, which values progress and safety. The red and black color palette reflects passion and strength, evoking a sense of reliability and professionalism. The bird on the Air China emblem is a symbol of good luck, eternal moving, dynamics, and longevity.