The right choice of gasoline – comfort, safety, long engine life. High-octane gasoline improves vehicle dynamics, increases engine power, and reduces fuel consumption. That is why the quality of gasoline is so important, which may differ at different gas stations. It is difficult to independently assess these characteristics, so you need to be guided by existing ratings to avoid problems with the engine in the future.
Of course, we will not tell you about the technical characteristics of gas stations, but we want to talk to you about something else. Namely, about the visual identity of brands related to automotive fuel. As you can see from the list of logos below, there are quite a few similarities in gas station emblems. First of all, it is a warm and saturated color scheme, consisting of shades of red, orange, and yellow. After all, these are the colors that most people associate with energy and motion. Secondly, many brands have logos based on interesting geometric elements that speak of progressiveness and confidence.
Caltex
The Caltex company has a very patriotic and distinctive visual identity executed in a blue, red, and white color palette. Although it is a tricolor of the national flag of the United States, the brand has decided to play with the shade of blue, to add some uniqueness to it. The emblem of Caltex is also full of heritage — a white five-pointed star on a blue and red roundel, with the tricolor cut-out on the right part of the star, colored in red. The star, as we know, is not only one of the national symbols of the USA, but also the emblem of Texas, the Lone Star State, and the motherland of the company. The lettering, set on the right of the emblem, is set in geometric blue capitals; with the negative space of the “A” stylized as a white arrowhead pointing upwards.
Chevron
The Chevron logo is a combination of a modest title case lettering and a massive geometric emblem in the shape of a traditional chevron, depicting the name of the brand. The wordmark written on top of the composition is executed in a bold and smooth sans-serif typeface, in a light shade of blue, with the small diagonal cut on the top of the “H”s vertical bar. The same shade of blue can be seen also in the upper part of the emblem, the triangular chevron in gradient blue, which is accompanied by exactly the same figure at the bottom, drawn in gradient red.
Marathon
The visual identity of the Marathon company looks pretty old-school, yet still has the strength and confidence, that represent it at its best. It is a hexagonal banner with four angles rounded, outlined in intense blue with a solid white background of the body. The central part of the medallion boasts an enlarged capital “M” in bright red, accompanied by the “Marathon” tagline in blue capitals of a traditional sans-serif typeface. The sidebars of the massive “M” are a bit flared to the bottom, which adds uniqueness to the badge and makes it look a bit playful.
PTT
The PTT logo is a very elegant and bright depiction of gas and the energy it gives. The stylish logo is executed in a red and blue color palette, where the blue is used in two shades— deep and dark for the lettering and the part of the emblem, and light blue, which can only be found in the graphical part. The emblem of the company is a stylized flame with a solid red circle in the center. The circle is outlined in dark blue with the top part elongated and pointed, while on the sides it is decorated by two light blue strokes. As for the lettering, it is set in the lowercase of an extra-bold designer typeface with an interesting delicate cut-out at the top of the “P”.
Valero
The visual identity of the Valero company is airy and calm, due to the use of a smooth and light shade of blue, which is accompanied by a thin yellow accent. The badge is divided into two parts — a massive emblem, and a bold title case lettering, written under it. The emblem of the brand is a heavy uppercase letter “V” in light blue, intertwined with a thin wavy line in blue and yellow. As for the wordmark, it uses the same font as the “V” from the emblem, and looks very stable, just like the emblem.
Wawa
The Wawa logo is executed in a red and yellow color palette, which is the best choice for any company working with energy in one way or another. The main element here is a bold wield case logotype, written in a softened typeface with slightly slanted characters. The stability and confidence of the wordmark are balanced by the lightness and freedom of a delicate yellow emblem, drawn above it — a flying goose. The powerful wings of the bird are spread wide to the sides, showing the ability of the company to deal with any needs of the customers.
Circle K
The Circle K logo is all about stability and seriousness. The badge of the company is based on the distinctive rectangular shape and a warm and intense red and orange color palette, which is “freshened up” by the bold white lettering, written across the banner, and a massive emblem, composed of a geometric capital “K” set in red against a solid white roundel. The elongated diagonal bar of the “K” cuts the contours of the circular element, showing that there are no limits for the company. The composition is completed by a narrow orange line at the bottom, which not only adds a bright accent but also strengthens the “energy” concept of the Circle K visual identity design.
Lukoil
The Lukoil logo also follows the main color trend in the visual identity design of energy-related companies and uses an intense shade of red for its concept. Composed of two parts, the logo of the Russian brand looks super stable and masculine, with the distinctive square-shaped emblem accompanied by a massive sans-serif lettering with the “O” replaced by an enlarged oil drop. However, the emblem is not that simple, as in the solid red square you can see a softened white “LUK” inscription, which represents the professional approach and reliability of the company.
Casey’s General Store
The visual identity of Casey’s General Store company is based on traditional symbols and the usual gas station logo design color palette, composed of red and yellow. The badge is drawn in a classic house shape with a trig Ular roof where the flagstone with a rooster is placed. The main wall of the wooden house is decorated by a rectangular banner, made of two segments: a wider red on top, with the white “Casey’s” inscription on it, and a narrow yellow one at the bottom, where the black wishbone “General Store” ’is written.
76
The logo of the 76 brand stands out from the list of its competitors, as it is executed in a very progressive minimalistic style, which makes the company look modern and pretty confident. The orange, dark blue, and white color palette of the 76 visual identity is all about energy, power, and ability to change. The logo is composed of just a graphical element — with solid orange roundel overlapped by a massive “76”, set in blue and outlined in white, and that is it. No lettering, no small ornaments. And nothing is needed.
Petrobras
The visual identity of the Petrobras company is executed in the color palette of the National flag of Brazil, the motherland of the brand. The badge is composed of two parts: a square yellow, white, and green emblem with the slanted uppercase “BR” lettering on it, and a solid green logotype, written in the same style as the two characters in the emblem, slanted yet stable sans-serif font. The simplicity of the composition is balanced by the distinctive contours of the bold and masculine elements and the brightness of the color scheme.
Indian Oil Corporation
The Indian Oil Corporation logo is composed of quite a modest emblem in an intense orange, blue, and white color palette, and a delicate yet confident and distinctive lettering, written under the graphical element in the title case of a modern and simple sans-serif typeface. The solid blue color of the lettering is supported by the blue rectangle on the orange roundel, and a double blue and white framing. Inside the rectangle, there is a white lettering with the name of the company in Hindi, which looks super elegant and sophisticated.
Shell
The logo of the Shell company is considered one of the most recognizable in modern visual identity design history. The bright and juicy yellow and red composition here is based on just one element, a stylized image of a scallop shell, drawn in bold flat strokes against a plain white background. The arched top part of the shell is accompanied by thin and sharp lines, cutting the yellow body of the shell, and adding distinction and strength to the simple (only at first sight) badge.
7-Eleven
The minimalistic logo design of the 7-Eleven badge is compensated by an intense vibrant color palette, composed of orange, red, and green shades. The concept of the badge is based on the enlarged stylized “7” drawn in two thick and smooth strokes, orange and red, and a simple sans-serif “Eleven” lettering, executed in solid green, placed across the “7” and cutting it horizontally. The most interesting element of the logo is the case of the characters in the green wordmark: all letters by the “N” are written in the uppercase.
BP
BP is one of the few companies on our list that doesn’t use orange or red shades in its logo. However, here you can find yellow, which symbolizes the sun and energy, but the main color of the company’s visual identity is green, the shade that represents nature, growth, and progress. Green is used both for the emblem and the modest lettering, written in the lowercase of a traditional sans-serif surface in the upper right corner of the banner. As for the graphical part, it depicts a stylized sunburst drawn in a geometric style, with the use of two shades of green, yellow, and white.
Yesway
The visual identity of the Yesway brand is friendly and playful, featuring a simple yet bright hand-drawn emblem, executed in a green, yellow, and white color palette. The small white gaps on the uneven green surface of the roundel, the main element of the badge, are supported by the enlarged white “Yes” in the lowercase of a custom typewriter-style font, written in the center of the emblem. The white part of the inscription is underlined by a smaller yellow “Way” in the same type, and decorated by five softened yellow rays, which make up a minimalistic sunny crown on top.
Adnoc
The logo of the ADNOC company features a powerful and sophisticated image of a falcon as its main part. The head of the bird is drawn in clean white lines against a solid blue square, set in the right part of the composition. As for the left part, it boasts a two-leveled inscription, with the English version of the company’s name written in the capitals of a geometric sans-serif typeface under the blue wordmark in Arabic script with distinctive lines and straight cuts of the bars.
Sinclair
The visual identity of the Sinclair company is based on a classy shield shape and a depiction of a non-typical animal, a dinosaur. The green and white color palette of the brand’s logo is brightened up with the intense shade of red, used for the italicized title case lettering, executed in a slightly narrowed modern sans-serif tolerance with the dots above both “I”s removed. Under the wordmark, written across the white crest, there is a solid green silhouette of a brontosaurus, drawn in the same shade as the background of the large rectangular banner.
Speedway
The logo of the Speedway brand is full of energy and motion, due to the use of horizontal white lines added to the body of the main element, the uppercase letter “S”. These lines cut the white characters and create a wide shadow with a trace on its left side. This depiction of motion and speed is drawn against a solid fuchsia pink square icon with rounded corners and has a bold slanted wordmark written in the title case of a simple yet strong sand-serif typeface, in white bars at the bottom of the emblem.
Gulf Oil
The Gulf Oil logo features a simple yet very elegant and timeless design, executed in a bright and juicy orange, blue, and white color palette. The massive extended title case wordmark, written in solid blue characters of a geometric sans-serif typeface, is placed in a white banner, which overlaps the central part of a solid orange roundel, which is enclosed into a thin yet distinctive blue and white outline. The arched top and bottom borders of the white banner add depth to the composition and create a super progressive and stylized image despite the modesty and simplicity of the concept.
Phillips 66
The logo of Phillips 66 is based on a classy and sharp crest shape, with the crown-like top part featuring three peaks. The white crest is outlined in black and has a solid red banner, located in its bottom part, repeating the main contours. The bold white “66” part of the company’s name is written across the red background, while the “Phillips” is set on top of the logo, executed in the uppercase of a narrowed geometric sans-serif typeface, in black. A traditional yet strong color palette and a pretty simple concept create a timeless and very elegant image for the powerful company.
Sunoco
The Sunoco logo is designed with strength, energy, and determination as the main principles. The yellow, red, and blue badge of the brand features a sharp geometric arrow pointing downright as the main graphical element, however, the solid yellow banner with the italicized uppercase wordmark written across it in a modern and confident sans-serif typeface, looks equally powerful and eye-catching. Both the red arrow and the yellow rhomboid plate in the center of the composition are outlined in blue, supporting the color of the lettering.
TotalEnergies
The visual identity of the TotalEnergies brand stands out from the list of its competitors due to the use of a very intense and progressive color palette, which boasts all the rainbow shades with smooth gradients. However, red is still the main color here, as it is used for the largest part of the stylized “T” on the handwritten “TE” monogram, which is the main part of the company’s logo. The monogram is accompanied by the geometric sans-serif wordmark, also written in red, at the bottom of the badge.
Murphy USA
The Murphy USA logo is full of patriotism and masculinity. Executed in the blue, red, and white color palette of the National flag of the United States, the badge is composed of a three-dimensional two-leveled lettering in a slanted geometric sans-serif typeface, and a laconic emblem, formed by two overlapping five-pointed stars, with the enlarged blue one and a smaller in red. All elements of the badge are outlined in wide white contours and have glossy gradient hues over its bodies, which add energy and motion to the whole composition.
CNPC
The visual identity of the China National Petroleum Corporation looks bright and memorable, and at the same time super professional and powerful. The emblem of the company looks like a stylized flower, made of two parts — the top one in gradient orange, and the bottom in a solid dark red shade. The orange half of the graphical element is cut into six petals by sharp long white rays coming out of the center. The CNPC emblem is accompanied by the massive and stable abbreviation, written in heavy black capitals of a modern sans-serif typeface, with the shapes of the characters slightly extended.
Sinopec
The timeless black and red color palette with white backgrounds is used by one of the strongest Chinese companies in the energy sector, Sinopec. The badge is composed of a massive red wordmark in a modern geometric sans-serif typeface, written across a transparent background under the emblem, which also contains the name of the company, both in English and Chinese. The Chinese version is set in small black hieroglyphs at the top of a badge with a red circular outline, while the English one is placed at the bottom and has the bars of the “I” and the “N” vertically elongated, reaching the top border of the roundel and symbolizing the constant growth of the company.
Conoco
Conoco is one of the companies in our list with the most minimalistic logo. The badge of the brand, executed in a super bright shade of red on a white background, is composed of a stylized geometric inscription, written in a futuristic geometric sans-serif typeface against a plain white background, and a red horizontally oriented frame with rounded contours. The thickness of the frame is the same as the thickness of the characters’ bars, and its arched sides repeat the shapes of the “C”s and the “N” in the lowercase wordmark, which makes the logo super balanced and exquisite despite the stability and heaviness of the elements.
Texaco
The visual identity of the Texaco brand is based on a symbol of the Texas state, a lone star, which is drawn in white inside a solid red roundel, and decorated by a solid red capital “T” in a simple geometric sand-serif font. The emblem is placed against a transparent background on the left from a stable and brutal uppercase wordmark, executed in an extra-bold geometric sans-serif typeface with straight cuts of the wide bars. The lettering part is written in the same shade of red as the background of the roundel.
Kwik Trip
The Kwik Trip logo can definitely be also classified as a super minimalistic one, as the only element here is the lettering. The wordmark is written in the uppercase of an italicized sans-serif typeface with the straight cuts of the bras and angles of the characters. The first letters of both wordmarks are enlarged, creating a more professional image, which is elevated by the dark yet intense shade of red, a symbol of power and energy.
Sasol
The Seasol logo is different from its competitors because of the use of a very cold blue and white color palette. Its three-dimensional emblem, composed of various spheres in different sizes and shades — from white to dark blue — has a glossy polished surface, and is placed against a transparent background above the stylized mixed-case inscription in a softened sans-serif typeface with stable square characters featuring rounded angles. The dark blue wordmark, placed at the bottom of the composition is underlined by the additional lettering in a bright shade of blue.
Repsol
The logo of the Repsol company is widely recognizable due to its sleek modern emblem, drawn in orange-to-red gradients. It is a slanted oval Badge with two horizontal orbits, the orange one on the upper half, and the matte silver on the bottom, red one. The graphical emblem is placed above the modern and stylish wordmark in a super dark, almost black, blue uppercase wordmark, executed in a softened modern sand-serif typeface with smooth contours of the italicized characters.
Oando
The visual identity of the Oando brand boasts a super bright and vivid emblem, which uses yellow, orange, and white shades for its semi-transparent layers with the intense purple element in the center. This laconic geometrically stylized flower, drawn in the left part of the composition, is followed by a title case wordmark, drawn in the same shade of purple as the central element of the emblem. The lettering is executed in quite a simple yet modern and stable sans-serif typeface with distinctive contours of the characters.
Love’s Travel Stops
The chain of gas stations, named Love’s Travel Stops, looked super friendly and warm, with lots of red hearts and a tender old-style font of the solid black wordmark. The lettering makes up the central part of the composition, with an emblem, made of overlapping heart symbols in red, orange, and yellow on the left, and a small red heart, replacing the apostrophe between the “E” and the “S” in the right part of the banner. All elements are drawn against a transparent background without any additional framing.
Petro-Canada
The visual identity of the Petro-Canada brand is executed in the combination of red and white colors and uses the main national symbol of its country, a maple leaf. The white contour of the top part of the leaf is drawn on a red rectangular banner and placed against a white background above the slightly condensed uppercase lettering in bold black characters. The white leaf merges with the background of the whole composition, creating an interesting airy image, while the massive black inscription stabilizes and grounds it, adding professional features to the badge.
Pilot Flying J
The logo of the Pilot Flying J brand is a combination of different styles and shapes, yet all the elements here are set in one straight horizontal line, with the use of one shade — intense yet calm and darkened red. The left part of the line features a bold geometric title case “Pilot” in a custom sans-serif tie face with thick vertical bars and softened angles; the center of the line is a slanted uppercase “Flying” in a simple geometric font; and the right one is composed of the letter “J” inscribed into a circular emblem, drawn as a plane during upwards.
Hess
The Hess logo, designed in a forest-green and white color scheme, looks super strong and professional and is based on bold futuristic lettering in a modern sans-serif typeface, with straight cuts of the bars’ ends and the softened corners. The massive inscription is written across the plain white background and enclosed into a rectangular frame, which resembles the shape of an old TV, formed by two equal bracket-like fragments. The geometric frame uses the same shade of green as the uppercase inscription.
Puma Energy
The logo of the Puma Energy brand looks like a label of a fancy sports brand, as has a white leaping puma image drawn against the red fragment of a narrow and long parallelogram banner, which is split into two equal parts, green and red. And if the red one is for the mascot of the brand, the green one contains a bold white “Puma” lettering, written in italicized capitals of an extra-heavy custom sand-serif typeface, where the upper right corner of the “A” is rounded. As for the “Energy” part of the company’s name, it is set under the left part of the parallelogram, in small sans-serif capitals with a lot of space in between the letters.
Engen Petroleum
The visual identity of the Engen Petroleum brand is composed of a laconic yet progressive emblem, executed in a flat and bright shade of red, and a massive and stable geometric uppercase lettering in intense blue. The graphical part of the logo is a stylized lowercase “E” drawn as an open ring with a short straight line coming from the edge to the center. As for the inscription part, it used a sleek font with a straight vertical bar and the “G” featuring a smoothly arched left part.
Sheetz
The Sheets logo, drawn in a dark red and yellow color palette with an addition of white, looks warm and welcoming and resembles a banner above a restaurant, which invites people to spend time sitting at one of their tables. The bold geometric uppercase wordmark, executed in plain white with a burgundy shadowing, is written across a solid red horizontal badge with a yellow internal outline. The banner has its upper and bottom borders arched from the center, while the short sides are, on the contrary, arched to the center.
ExxonMobil
The visual identity of ExxonMobil is a combination of two clean and laconic wordmarks, set one under another against a plain white background without any framing or graphical additions. The top level of the badge, Exxon, is executed in solid red and features an interesting element, made of two merged letters “X” in the center. The diagonal line of the left “X”, shared by both, is elongated to the bottom, making up a symbol of motion and energy. As for the “Mobil” part, it is written in a simple font, with the lowercase “O” colored in red, and all other characters — in blue.
QuikTrip
The logo of the QT gas station chain looks more like an icon of a mobile phone app since the main shape of the badge is a softened square. On its solid red background, there are just two capital letters, “Q” and “T”, written in a bold and slightly narrowed sans-serif tolerance with straight cuts of the bars. The two characters are placed very close to each other and have wide black shadows decorating their white bodies. No other elements are present on the logo, and this is quite enough, as the intensity of colors does all the job.
Irving Oil
The visual identity of the Irving Oil company is combined of bold uppercase lettering in a classy softened sand-serif typeface both elegant shapes of the characters, and a sharp minimalistic emblem, made of two triangular brackets above and below the wordmark. The inscription is executed in a deep and intense shade of blue, which stands for professionalism and trustworthiness, and both parts of the graphical additions are colored in red, a shade of passion, warmth, and energy.
MAPCO
The MAPCO logo, set in green and yellow shades, looks super calming and stable, yet has a lot of sharp elements in it. The solid green uppercase wordmark, written in a modern geometric font, has an interesting triangular cut-out on the end of the horizontal bar of the “A”, and the same small white tie flea makes up a circular outline inside the square icon, made of four smaller square in green, yellow and orange. Inside this white ring, there is a small crescent icon, which adds an elegant final stroke to the composition.
Conclusion
Today, there is fierce competition in the gas station market. Gas stations attract motorists not only by tempting fuel prices but also by convenient cafes, stores, etc. Gas stations have long ago turned from places where you simply refuel your car into places where you can have a good rest and spend your time comfortably on a long journey.
Of course, one of the main criteria when choosing a gas station is visual identity. And it is this part of branding that we have been talking about today. We hope the information above helped you see the tendencies and determine the strongest elements in the most famous gas station logos.
