Chevron Logo

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Chevron Logo
The company currently known under the name Chevron had several predecessors, Star Oil, Pacific Coast, and Standard among them.

Meaning and History logo

Chevron Logo history

The Pacific Coast Oil company established in 1879 had an intricate script logo in black and white. It was the largest company in its industry by 1900, when it was purchased by Standard Oil.

Standard Oil symbol

chevron symbol
Since 1931, Standard Oil has gone through at least three logotypes. All of them have been based on downward angles given in a clipped and parallel manner. In the two earliest logotypes, blue and red angles had a white angle of the same width in between. In the 1969 version, the blue and red angles grew wider, while the white angle between them grew narrower. The logotype, created by Lippincott Mercer, was also used for the Chevron brand.


Chevron emblem
The current emblem is based on the 1969 version. The overall design has stayed almost the same, with the exception of a subtle shift in the color palette and a 3D effect.


The typeface featured on the Chevron logo looks pretty similar to the Myriad Pro-Bold font designed by Robert Slimbach and Carol Twombly for Adobe. The letter “h”, however, has been slightly modified.


Color Chevron Logo
The logo comprises several shades of blue and red, as well as white for the background.