Pemex Logo

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Pemex Logo
Pemex is a Mexican public company operating in the oil and gas sector as well as in the petrochemical industry. It was founded in 1938 in the city of Mexico by Lazaro Cardenas, who served as the President of Mexico from 1934 to 1940. Cardenas created the company by nationalizing the country’s oil industry and through the expropriation of all Mexican and foreign oil firms operating at that time in Mexico. In almost 80 years since its creation, Pemex managed to become one of the world largest oil producers. By 2014, the company reached the 36th line in the Global 500 list of enterprises published by Fortune. Its year turnover in 2013 was at the level of 125 billion US dollars.

The logo, its history and meaning

Pemex Logo history

During its long history, Pemex has changed several logos. The first one was a black and white image of a flame with the word “gas” inside and the name “PEMEX” under it. It existed from 1938 to 1942. Two next logos, from 1942 to 1980, were also in black and white with the full name of the company “Petroleos Mexicanos” and an emblem next to it: first depicting a Mexican in a large sombrero and, later, an oil derrick. Two next versions, from 1980 to 1988, returned to the abbreviation “Pemex” in green colour.
The present Pemex logo was developed in 1989. It consists of an emblem and the name of the brand, “PEMEX” written in block letters. To the left of the wordmark, there is an emblem consisting of the image of an eagle head on the background of an oil drop. The font of Pemex wordmark is very close to the commercial Steelworks Book with some modified graphics: the bowl of the letter “p” is open in its lower part and the lower bars of both letters “e” are extended forward to merge with the following letters. The colour palette of the logo is the following: dark pine green for the wordmark and scarlet red for the emblem.
Logo Pemex
The wordmark “Pemex” is an abbreviation standing for Petróleos Mexicanos (Mexican Petroleum).  The eagle’s head is taken from the Mexican coat of arms and symbolises the significance of the company for the country. The oil drop points to the oil sector of Mexico. According to the company’s Internet site, Pemex has been during several Mexican generations a development engine for the country’s economy and the pride of the people of Mexico. On the company´s site, the Pemex logo is completed with an additional line with deep meaning: “Por el rescate de la soberanía” which means “to preserve the sovereignty”.