Shell Logo

Shell Logo

Over its more than 100-year history the Shell logo has made a way from a rather true-to-life depiction of a seashell to a stylized emblem.

Meaning and history Shell Logo

Shell Logo history

The very first logotype is considered to have been taken from the family coat of arms of a certain Mr. Graham, who was holding an important position at the company at the beginning of the previous century. The original logo, which was adopted around 1900, looked more like a photo of a mussel than a logotype.

Symbol Shell

Symbol Shell

As soon as in 1994, however, the picture was replaced by a seashell, which also left an impression of a photograph. The 1909 version featured slightly different proportions, yet it still had a photographic quality.

Emblem Shell

Emblem Shell

In 1930, Shell modified its emblem once again. The changes were subtle, yet they resulted in a cleaner, detailed image. As a result of a series of minor modifications in 1948, 1955, 1961, 1971, and 1995, the Shell logo became what it is now.

Font of the Shell Logo

Font Shell Logo

Several earlier versions of the emblem included the name of the company, but the standard logo that is used today does not feature a wordmark.

Color of the Shell Logo

Color Shell Logo

The color scheme sports red and yellow. Shell opted for this sunny, optimistic combination as a way to emphasize its connection to California and Spain, where quite a few Californian settlers were from. Also, there exists a legend, according to which Mr. Graham, a Scotsman by birth, suggested red and yellow, because they were the main colors of his native country’s Royal Standard.