Stellantis Logo PNG
Stellantis was formed in early 2021 as a result of the merger of Fiat Chrysler Automobiles NV (FCA) and PSA Group. The group owns such automobile brands as Jeep, Alfa Romeo, Maserati, Dodge, RAM, Fiat, Chrysler, Peugeot, Citroen, DS, Opel, and others.
Meaning and history
FCA and PSA signed a merger agreement in December 2019. On January 16, 2021, the merger process between Peugeot S.A. (“Groupe PSA”) and Fiat Chrysler Automobiles N.V. (“FCA”) was completed. A new automotive group, Stellantis, was formed. The name comes from the Latin verb stello, “to illuminate with stars” (in Italian, stella simply means “star”). Hidden in this signification is a hint of the companies’ long history of making cars for over 120 years,
On the one hand, the partners wanted to get away from the mishmash of acronyms FCA and PSA, and on the other hand – did not want to build a hierarchy within the concern, as the union is created on a parity basis. According to a joint statement by FCA and Groupe PSA, the trademarks and logos of each company individually will remain unchanged. And the ownership of brands is carried out in the ratio of 50:50. Thus, today Stellantis operates 14 automobile brands:
- Jeep is the only one in the Global SUV category;
- Chrysler, Dodge, and Ram are combined as American Brands;
- Citroen, FIAT, and Abarth are included in the Core division;
- Opel, Vauxhall, and Peugeot are included in the Upper mainstream category;
- Maserati is included in the Luxury group;
- Lancia, Alfa Romeo, and DS are included in the Premium division.
In addition to producing cars under well-known brands. the Stellantis concern is going to become a world leader in the car-sharing market in the next few years. This will allow it to earn in the future not only on the sale of cars but also on rent and service. That’s why in addition to developing its short-term rental services Free2Move and Leasys, in 2022 Stellantis decided to acquire the rival company Share Now, which belonged to BMW and Mercedes Benz.
What is Stellantis?
Stellantis is the name of a relatively young concern, which was formed in early 2021 through the merger of Fiat Chrysler Automobiles NV (FCA) and PSA Group. The merger allowed it to become one of the five largest automobile concerns in the world.
In terms of visual identity, Stellantis follows the latest branding design trends, using clean futuristic lettering with quite a minimalistic emblem. However, the concern decided not to use black color in its logo, avoiding a strict design.
2020 (pre-launch)
The logo, created for Stellantis in July 2020, has made up a basis for the later badge. It was a laconic black lettering on a plain white background. Thebinscriptn was set in a progressive sans-serif typeface with extended contours of the characters and the letter “A” formed by just two diagonal lines, with no horizontal one. There were no graphical additions in the beta version.
2020 – Today
Later in the same year, the Stellantis concern introduced its official logo, which uses the same style of lettering as the pre-launch one, but is set in a deep shade of blue, with a drawing made of several solid blue dots placed in a circle around the stylized letter “A”. The dots feature different thicknesses, and the bolder ones are placed closer to the character.
Font and color
The uppercase extended lettering from the primary Stellantis logo is set in a designer futuristic typeface that doesn’t have any similar commercial analogs. However, some characters in the logotype look close to Baradig, or Snasm.
As for the color palette of the Stellantis visual identity, it is based on an intense shade of blue, a fresh and cold tone, which is usually associated with reliability, professionalism, and excellence.
