Nissan Logo

Nissan logo
Nissan is a multinational company, established in 1933 in Japan. Today it is the largest producer of electric cars across the globe and the world’s sixth-biggest automobile manufacturer.

Meaning and history

Nissan Logo history


The name of the company, Nissan, can be translated from Japanese as a “sun product” or a “birth of the sun” (“ni” stands for “sun”, and “ssan” means “birth” or “product”). And the brand’s visual identity has always been a good reflection of the name’s meaning.
Nissan always aimed to give new designs and technologies to the world’s automotive industry, showing the value of its roots and heritage.

The Emblem

Nissan emblem
Nissan borrowed its emblem from the sister company, Datsun. One of the most recognizable brand icons in the world is a representation of the red rising sun, a heraldic symbol of Japan.
The Nissan emblem is composed of a circle with a rectangular, placed horizontally on it.
The company’s emblem was created in the 1930s and has undergone several modifications during its history, but they all mainly touched color palette and font of the wordmark, which is placed in the emblem’s rectangular.
However, since the 1950s until the 1980s Nissan didn’t use its famous emblem in its visual identity at all. The logo during that time was designed around the brand’s wordmark.

1933 — 1940

The first Nissan logo featured an iconic emblem in the red, blue and white color palette, where the sun symbol, the circle, was colored red, with a blue rectangular and white lettering.
The wordmark in all-caps was executed in a bold strong typeface, making the brand’s name bright and confident.

1940 — 1950

In the 1940s the brand experimented with its logo’s shape. During that period of time the Nissan logo featured a creative geometric figure with 6 angles, four of which were rounded, and two, on the upper part of the logo, were sharp.
The wordmark was executed in a friendly and dynamic hand-drawn typeface with smooth lines and the enlarged letter “A”. The edges of the letters “S” were cut, which created a vivid sense.
The color palette featured red as the main color with framing and lettering in white.
The “rising sun” emblem was placed above the wordmark, contoured in fine white lines.

1950 — 1959

At the beginning of the 1950s, the brand simplified its logo, by using a rectangular with all-caps lettering on it. The color palette remained red and white, while the font became stronger and the letters — bigger.
The red rectangular had rounded angles and a white framing, which made it look soft and stylish.

1959 — 1960

The new Nissan logo was based on the previous version, but the lettering became more angular and there was no frame this time.
The sharp and straight lines of the typeface were a reflection of the progress and power of the brand.

1960 — 1967

The Nissan logo from the 1960s features cursive lettering with sharp lines. It looks modern and elegant. The wordmark is now executed in red in a white background. It is a minimalistic and sophisticated visual identity, which stands out among other brand logos.
When placed on cars the wordmark is silver, which makes it look more expensive and stylish.

1967 — 1970

The company was trying to find a perfect balance for the wordmark and had a 3-years long experiment with an italicized rounded typeface, which was complemented by a brown color palette. It was a short period and not typical for the brand at all.

1970 — 1983

Nissan brings the rectangular framing back. The wordmark is in all-caps again, with a traditional serif font. The thin and straight line of the letters makes the logo look clean and neat, it is now modern and evokes a sense of technologically-centered approach.

1983 — 2001

The brand comes back to its roots. The Nissan heritage is celebrated in its “new-old” logo, which features an iconic emblem and a wordmark placed in the rectangular.
The lettering is confident and strong, the custom typeface makes the logo memorable and recognizable. The color palette is minimalistic and features monochrome with gray.

2001 — Today

The current Nissan logo is based on the previous version, but today it is more sleek and stylish, using silver colors, which make it bold and high-end.
The letters are perfectly spaced and the lines of the typeface make the wordmark look great both when placed on the emblem, and when used on its own.