Maserati logo

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Maserati logo
The Maserati family has put themselves on record in sphere of automotive engineering and design. This brand quickly overcame the distance between a simple automobile trademark and the legend of the global automotive industry. Around the world Maserati sports cars are typified as synonymous of luxury and exceptional power.

Meaning and history

Maserati logo History

Since childhood five of six Maserati brothers have been interested in technology and modeling. At the end of the XIX century, they became interested in the new mode of transport – cars, and soon became famous mechanics in Italian Bologna. However, just repairing the invention of others seemed boring, so they have been developing entirely new car, not a racing car, but speed, not the usual vehicles, but luxury coaches, equipped with a powerful engine.
The sixth brother, Mario, was not keen on technology, but as an artist, he has developed an original logo for the family business. The basis of the corporate image became the Trident of Neptune, Lord of the seas and winds.

Interestingly, even on the very first logo of the brand the base of Trident is heterogeneous. Where the Neptune staff flows into the Trident was a radiator grille, that is why the Trident was separated from the base. However, Mario Maserati, the creator of the logo, wittily emphasized the place of the transition by triple lines (“3” as a symbol of perfection and harmony). Subsequently, the triple line separating the harpoon from the base remained until the latest versions of the logo.

During the century of the brand’s existence, the logo changed slightly, but kept the main thing – the Trident.


Symbol Maserati
According to various sources, the symbol of Maserati had appeared in 1909 or 1914, with the advent of a small family business of production of automotive motors. The company was named Società Anonima Officine Alfieri Maserati and has got the original logo with the Trident.
Thanks to the deep symbolism of this image, the original logo of Maserati has been preserved throughout the life of the company. Neptune was known as the deity of the sea and the wind. He showed his power using his magic Trident in respect of the of marine animals, waves and wind. In the eyes of our distant ancestors, the Trident was seen as an instrument of power, because in the hands of Neptune it meant success for those to whom the sea deity patronized, and for all others – a threat. Indeed, the Maserati symbol has become a real competitive threat to all sports car manufacturers.


Emblem Maserati
The original shape of the Maserati emblem was a vertically elongated oval and it remained virtually unchanged. The only fundamental change was short-lived – for about four years the Maserati emblem had smoothed, but still corners at the top and bottom. Thus, the creators had tried to give to the logo more similarity to the classical heraldic forms.

It is also interesting that sports and racing cars – perhaps the only area of technology in which Italy and Germany were constantly competing. German Mercedes and Italian Maserati have divided up the prizes of the majority of car racing 1920-1930-ies. And this despite the fact that Mercedes had extensive government support, and Maserati remained a small private manufacturer.

The latest version of the Maserati emblem acquired volume. Even on two-dimensional images, a shadow had appeared, emphasizing the convex nature of the logo.


The font of the Maserati logo has been changed in different periods of the company, but not fundamentally. The color of the font has remained-it was always white on a blue background, as well as the fact that all the letters are the same height and, as well as the logo itself, look a little more slender.


Color Maserati logo
The original emblem of the Maserati was black and white – black Trident located on white background. However, quite quickly, the image became two-toned – the lower third of the oval received a blue fill, where the font name of the brand was placed. The Trident became red, and subsequently changed only the shades of these basic colors. Moreover, for a short time the background of the logo was also colored – ivory. However, later the company refused such additional color load. The combination of blue, white and red colors was more than enough to achieve the main objective of the logo – to attract attention while emphasizing the dignity and aristocracy of the brand.