When people talk about carbonated drinks from the United States, they immediately think of a bottle of Coca-Cola. This drink has become the national pride of the great Western powers. But the assortment on the Western continent is not limited to this. Many drinks are known all over the world, others are familiar only to the inhabitants of the United States. Every year the American market is replenished with new carbonated drinks. Residents of the United States are very fond of this product and therefore it is not surprising that the market is overflowing with various products.
The situation is exactly the same with alcoholic beverages. Jack Daniel’s is known all over the world, but it is not limited to it. By the way, whiskey is not the most popular alcoholic drink in the country. The favorite alcoholic beverage of America now is beer – it is preferred by 40% of US residents who consume alcohol. In second place in popularity is wine (34%), and only in third place – spirits (22%).
Sure, the favorites remain pretty much the same, but marketing, advertising, new findings, and health findings also play a role in choosing America’s favorite drink. So today we decided to look at the “beautiful side” of the issue and draw your attention to the logos of the favorite drinks of the USA.
7UP
The history of the 7UP dates back to 1920 when it was invented by Charles Leiper Grigg. Today, the emblem consisting of a red spherical drop between the outlined “7” and Up” is not just another picture, but a symbol of an entire era, as well as the company’s mascot. Another cool thing here is the wordmark, going UP.
Bai
The visual identity of the Bai brand is all about nature and clean tastes. The stylized lowercase wordmark is executed in a custom sans-serif typeface with arched softened lines and shortened bars. The bold black lines of the inscription are balanced by a delicate green leaf emblem, which replaces the dot above the “I”.
Coca-Cola
The Coca-Cola logo is one of the most recognizable around the world. Despite its more than a century-long history, the Coca-Cola logo is only slightly different from its first version, and that says a lot about the company’s values. The elegant scarlet-red script logotype written against a transparent background is a symbol of the whole generation.
Gatorade
Gatorade, a sports food and beverage brand owned by PepsiCo, is the lucky winner of one of the strongest marketing campaigns among energy drinks. Many international sports stars are working with the brand. And the Gatorade logo, with a bright bolt superimposed on a solid black “G” is a perfect depiction of energy and determination.
Honest Tea
Discontinued in 2022, the Honest Tea brand, owned by Coca-Cola, had a very balanced and fine logo. It was simplicity at its best. The bold black title case logotype in a classy serif typeface had the right part of the horizontal bar of the “T” stylized as a fine leaf.
LaCroix
The visual identity of the LaCroix brand looks very fancy and creative. The sea-green and blue shades of the graphical elements — the uneven stylized waves in the background — represent freshness, while the designer’s handwritten lettering in a darker shade of blue adds a touch of style and luxury to the composition.
Minute Maid
After the latest redesign of the Minute Maid logo, the emblem became more simple in order to satisfy modern trends and to expand to wider markets. The black label with with creative top part is accompanied by a bold and smooth title case lettering in white, written in an elegant serif typeface, which looks very friendly and welcoming.
Ocean Spray
The Ocean Spray logo is a simple yet confident and professional depiction of the brand’s name. The white sand-serif lettering is arched on a solid blue background of a horizontally-oriented oval medallion with a fantasy light-blue and white framing, stylized as an ocean wave in its top part.
Pure Leaf
The visual identity of the Pure Leaf brand doesn’t have any expected green accents, however has that “purity” accented. The clean and distinctive white lettering in a custom elegant serif typeface is written against a solid black square banner, looking timeless and professional.
Sunkist
The Sunkist logo is bright and juicy, just like the taste of the beverage. The bold blue lettering in a designer typeface is set on a white background and outlined in orange. The banner overlaps a voluminous spherical image in gradient orange, with lots of blurred rays coming out of it.
Canada Dry
The Canada Dry logo is a testament to the brand’s rich history, dating back to 1904. The emblem prominently features a shield-like design, accentuated by a crown at the top, symbolizing the brand’s prestigious standing in the beverage industry. The background of the shield depicts a globe, subtly emphasizing the brand’s global reach and popularity. The words “Canada Dry” are boldly displayed in red, capturing attention with their vibrant hue and classic serif typeface, exuding a sense of tradition and trustworthiness. The golden outlines and accents add a touch of elegance and timelessness, further enhancing the brand’s image as a premium choice for consumers seeking high-quality beverages. This logo encapsulates over a century of legacy, innovation, and commitment to excellence in every sip.
Lipton
The Lipton logo is an iconic symbol in the world of tea and beverages, embodying a vibrant and refreshing image. The design features a bright yellow circular background, representing the sun and the natural goodness associated with Lipton’s products. At the center, the name “Lipton” is written in a bold, white serif font, set against a deep red ribbon-like banner, creating a striking contrast that ensures instant brand recognition. This color scheme conveys warmth, energy, and vitality, reflecting Lipton’s mission to bring the brightness of tea into everyday life. The logo’s simplicity yet distinctiveness makes it memorable, symbolizing Lipton’s long-standing heritage and its commitment to quality and innovation in providing refreshing beverages to consumers worldwide.
Tropicana
The Tropicana logo is synonymous with freshness and natural goodness, capturing the essence of the brand’s fruit juice offerings. The design features the word “Tropicana” in a lush green, rounded font, evoking images of verdant orchards and natural purity. Above the name, a stylized green leaf adds a touch of nature, reinforcing the brand’s commitment to using real, wholesome fruits in its juices. This green hue symbolizes health, vitality, and environmental consciousness, aligning with Tropicana’s image as a provider of nutritious and delicious beverages. The clean, straightforward design of the logo ensures it stands out, making it easily recognizable and reassuring to consumers who associate it with high-quality, fresh-tasting juices that bring a bit of sunshine to their daily routines.
Jack Daniel’s
The Jack Daniel’s logo is a classic emblem of authenticity and heritage in the whiskey industry. It features a rectangular black label with intricate white lettering and design elements that convey a sense of tradition and craftsmanship. The name “Jack Daniel’s” is prominently displayed at the top in a bold, cursive font, exuding a sense of elegance and authority. Below it, the phrase “Old No. 7 Brand” is encased in an ornate oval, adding to the vintage feel of the logo. The words “Tennessee Sour Mash Whiskey” are prominently featured, emphasizing the product’s origins and unique brewing process. The overall design, with its detailed borders and traditional motifs, reflects the brand’s deep-rooted history and commitment to producing high-quality, authentic whiskey since its establishment in Lynchburg, Tennessee.
V8
The V8 logo is a symbol of health and vitality, representing the brand’s range of vegetable juices. The design features the bold, black letters “V8” prominently, exuding strength and confidence. The “V” is designed in a unique, stylized font that slightly leans forward, suggesting motion and progress, while the “8” wraps around it seamlessly. This integration of the characters highlights the brand’s unity and comprehensive approach to nutrition. The green accent lines within the “V” and “8” symbolize the fresh vegetables and the natural ingredients used in V8 products. The simplicity and boldness of the logo make it easily recognizable, reinforcing V8’s image as a leader in providing nutritious and invigorating beverages that promote a healthy lifestyle.
Evian
The Evian logo embodies purity, freshness, and natural wellness, reflecting the brand’s premium mineral water. The design features a stylized depiction of mountains in grey, symbolizing the French Alps, where Evian sources its water. Below the mountains, the brand name “evian” is written in a clean, modern, lowercase font in a vibrant pink color, which adds a touch of softness and approachability. The combination of the grey mountains and the pink text creates a balanced and visually appealing logo that stands out. This design effectively communicates Evian’s commitment to providing pure, naturally sourced water that promotes health and hydration, making it a trusted choice among consumers worldwide.
Red Bull
The Red Bull logo is dynamic and energetic, perfectly encapsulating the brand’s image as a leading energy drink. The design features two red bulls charging towards each other in front of a yellow circle, symbolizing the sun and vitality. The name “Red Bull” is written above the emblem in a bold, red font, creating a strong visual impact. The charging bulls represent power, strength, and endurance, aligning with the brand’s promise to boost energy and performance. The color scheme of red and yellow conveys excitement, energy, and attention, making the logo instantly recognizable. This powerful imagery and bold typography make the Red Bull logo a standout symbol of energy, action, and the spirit of pushing boundaries.
Aquafina
The Aquafina logo is a clean and refreshing representation of the brand’s bottled water. The design features the name “Aquafina” in a sleek, blue font that suggests clarity and purity. Above the name, a stylized depiction of a mountain peak is present, symbolizing the source of the water and its natural origins. The blue color scheme evokes the essence of water, cleanliness, and freshness, reinforcing the brand’s image as a provider of pure, crisp hydration. The overall design is simple yet effective, making the logo easily recognizable and synonymous with high-quality bottled water. This visual identity highlights Aquafina’s commitment to delivering refreshing and reliable hydration to its consumers.
Sprite
The Sprite logo is vibrant and lively, reflecting the brand’s refreshing lemon-lime soda. The design features the name “Sprite” in a playful, green font with a dynamic curve, suggesting motion and energy. The letters are surrounded by a bold, starburst outline that adds a sense of excitement and fizz, symbolizing the drink’s effervescence. The green color represents the natural lime and lemon flavors that define Sprite’s unique taste, while the overall design conveys a sense of freshness and invigoration. This logo effectively captures the spirit of Sprite as a fun, refreshing beverage that quenches thirst and revitalizes the senses.
Poland Spring
The Poland Spring logo is a classic and trusted symbol in the bottled water industry. The design features the brand name “Poland Spring” in a robust, green font, evoking the natural, pristine environment from which the water is sourced. The words are enclosed within a circular badge, emphasizing the brand’s heritage and longstanding reputation since 1845. The green color scheme highlights the brand’s commitment to natural purity and environmental sustainability. The straightforward, bold design of the logo ensures it stands out, making it easily recognizable to consumers who associate it with high-quality, natural spring water that has been trusted for generations.
Arizona
The Arizona logo is iconic and distinctive, reflecting the brand’s unique approach to beverages. The logo features the word “Arizona” in a playful, artistic font that exudes a laid-back, casual vibe. The letters are styled in a way that resembles handwritten text, adding a personal touch to the brand’s identity. The use of black and white colors provides a stark contrast, making the logo stand out and ensuring it is easily recognizable. This minimalist color scheme also adds a sense of modernity and simplicity, aligning with the brand’s image as a provider of cool, refreshing drinks that are both stylish and approachable. The overall design of the Arizona logo captures the essence of the brand’s innovative spirit and its commitment to delivering high-quality beverages that appeal to a wide range of consumers.
Monster Energy
The Monster Energy logo is bold and electrifying, perfectly capturing the brand’s dynamic and powerful image. The design features a prominent, claw-like “M” that appears to be slashed into the logo, symbolizing strength and ferocity. This “M” is rendered in a vibrant green color, which stands out against the black background, evoking a sense of energy and intensity. The word “Monster” is written in a jagged, edgy font that complements the aggressive nature of the “M” claw. Below, the word “Energy” is displayed in a clean, straightforward font, providing balance to the overall design. This logo effectively communicates the high-energy, extreme sports image that Monster Energy embodies, making it instantly recognizable and appealing to consumers seeking an adrenaline boost.
Dr Pepper
The Dr Pepper logo is a classic emblem of timeless refreshment, representing one of the oldest and most beloved soft drinks in the United States. The design features the name “Dr Pepper” in a bold, red script font that exudes a sense of tradition and nostalgia. The letters are slightly slanted, giving the logo a dynamic and engaging appearance. The tagline “Est. 1885” is prominently displayed below the brand name, emphasizing Dr Pepper’s long-standing heritage and its status as a pioneer in the beverage industry. The red color scheme conveys warmth, energy, and passion, aligning with the brand’s image as a distinctive and flavorful soda. This logo encapsulates over a century of history, innovation, and a commitment to delivering a unique taste experience to consumers.
Fanta
The Fanta logo is vibrant and playful, reflecting the brand’s youthful and fun image. The design features the word “Fanta” in a bold, white font set against a bright blue, diamond-shaped background. The letters are slightly irregular, adding a sense of spontaneity and excitement. This dynamic typography, combined with the bold color scheme, makes the logo stand out and ensures it is easily recognizable. The overall design conveys a sense of fun and refreshment, perfectly capturing the essence of Fanta’s fruity and effervescent beverages. This logo appeals to a young audience and emphasizes the brand’s commitment to providing a fun and enjoyable drinking experience.
Pepsi
The Pepsi logo is a timeless symbol of refreshment and energy, representing one of the world’s most recognized soft drink brands. The design features a globe-like emblem, divided into three colors: red, white, and blue. This circular motif is a nod to Pepsi’s global presence and its ability to unite people through its beverages. Below the emblem, the brand name “Pepsi” is written in a sleek, modern lowercase font, adding a sense of approachability and contemporary appeal. The use of red and blue colors conveys a sense of energy, excitement, and refreshment, while the white stripe adds a touch of purity and balance. This iconic logo encapsulates Pepsi’s commitment to innovation and its enduring appeal across generations.
Dasani
The Dasani logo embodies purity and hydration, perfectly reflecting the brand’s commitment to providing clean, refreshing bottled water. The design features the brand name “Dasani” in a sleek, blue font, evoking the color of clear, pristine water. The letters are slightly curved, adding a sense of flow and movement, which is reminiscent of water’s natural properties. The simplicity of the design, with its focus on the brand name, ensures that the logo is easily recognizable and conveys a message of trust and reliability. This visual identity highlights Dasani’s commitment to delivering pure, crisp water that meets the highest standards of quality and freshness.
Mountain Dew
The Mountain Dew logo is bold and vibrant, perfectly capturing the brand’s high-energy and adventurous spirit. The design features the brand name “Mtn Dew” in a dynamic, slanted font that conveys motion and excitement. The use of bright green and red colors creates a striking contrast, making the logo stand out and ensuring it is easily recognizable. The jagged edges of the letters add a sense of edginess and intensity, aligning with the brand’s image as a favorite among thrill-seekers and those with an active lifestyle. This logo effectively communicates Mountain Dew’s promise of delivering a refreshing burst of energy and a unique, bold flavor.
Vitaminwater
The Vitaminwater logo is clean and straightforward, reflecting the brand’s focus on providing enhanced hydration with added vitamins and minerals. The design features the brand name “Vitaminwater” in a sleek, black font, with “Vitamin” written in bold to emphasize the product’s health benefits. The use of black and white colors creates a minimalist and modern look, ensuring the logo is easily recognizable and stands out on store shelves. The straightforward typography and design convey a sense of clarity and purity, aligning with the brand’s commitment to delivering high-quality, nutrient-enhanced water that supports a healthy lifestyle.
Smartwater
The Smartwater logo is sleek and modern, perfectly capturing the brand’s commitment to providing premium, vapor-distilled water with added electrolytes. The design features the brand name “Smartwater” in a clean, blue font, with “Smart” written in bold to emphasize the brand’s innovative approach to hydration. The droplet-shaped background adds a touch of fluidity and elegance, evoking the purity and clarity of water. The use of blue color conveys a sense of freshness and cleanliness, aligning with the brand’s image as a provider of high-quality, refreshing hydration. This logo effectively communicates Smartwater’s promise of delivering superior hydration with a focus on health and wellness.
