Monster Energy Logo PNG
The Monster Energy drink has been manufactured by Hansen Natural Company (which is now called Monster Beverage Corporation) since 2002. The modernistic Monster Energy logo was created by McLean Design, a branding company headquartered in California.
Meaning and history
The emblem represents a large neon “M” on the black background. The characters look “torn” and somehow resemble the claws of a monster trying to get out of the can.
The company has been alleged for using Satanic symbols. Some people mention that the Monster Energy logo seems to include three Hebrew characters, which have the numerological meaning of 6. Therefore, in their view, the emblem is nothing but the Biblical Number of the Beast. However, the design firm responsible for creating the logo claimed the emblem did not include any Satanic implications.
Alternative symbols
Monster Energy logo has never been modified since its introduction in 2002. One of the reasons can be that the beverage’s sales have stayed rather high, while logotypes are very often redesigned when profits start dropping. However, there are several versions of the emblem created for various types of the drink (Absolutely zero, Assault, Khaos etc). Having the same shape, they vary in terms of the color palette.
Who created emblem?
The authors of the Monster Energy emblem were designers from McLean Design. The firm based in Walnut Creek, California, specializes in brand and packaging design. In addition to Monster Energy, the company boasts such famous clients as Nestle, SunSweet, Bosch, Epson, Unilever, and Coca-Cola. While developing brands, McLean Design puts an emphasis on consumer engagement as the way to making a lasting connection.
Font
Every letter in this custom typeface is unique. Characters have slightly different sizes, due to which a very unusual visual effect is produced. Probably the most eye-catching one is the “O” character with an overlapping vertical bar.
Color
The distinctive neon green is accentuated by the black background. This combination embodies the product’s core features (aggressive, exclusive, energetic, youthful, exciting) perfectly well.
Who designed the Monster Energy logo?
The logo for the Monster Energy brand of non-alcoholic beverage, produced by Hansen Natural since the beginning of the 2000s, was designed by a famous Californian design bureau McLean Design and has never been changed.
Why was Monster banned?
The Monster energy drinks were banned in India, and its BANG line of products was banned in Europe, as they contain Propylene Glycol, which is a synthetic element, belonging to the same class as alcohol, and the beverages of the company are claimed as “non-alcoholic”.
Where is Monster Energy made?
Monster Energy drinks are produced on different plants across the globe. The main markets of the brand are in North and South America, along with Latin American Countries, so most of the products are being produced in the countries in those regions (ISA, Brazil, Mexico, and Canada).
Why are Monster Energies bad for you?
Monster Energy drinks are energetic beverages and contain some concentrated additives, which increase your energy level but harm your cardiovascular system. The reason the drinks of the brand were banned in several countries, is that consuming them causes serious health issues.