PepsiCo Logo

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PepsiCo Logo

PepsiCo is a food and beverage corporation, established in 1965 in the USA. The company owns various popular labels and is one of the largest food and drink manufacturers and distributors in the world.

Meaning and history

PepsiCo Logo history

Being an umbrella company, PepsiCo features a simple yet strong visual identity. The logo is composed of a wordmark with an emblem on its left.

The PepsiCo inscription in all the capital letters is written in a simple extra bold sans-serif typeface, where all the lines are straight and traditional. The nameplate uses a deep blue color, which is a symbol of professionalism and expertise.

The PepsiCo emblem is a sphere, which represents the globe and shows the company’s wide distribution market. The globe is formed by eight lines, each of its own color. The colors reflect the company’s various brands and make the logo look more friendly and fresh.

The current PepsiCo logo was designed in 2001 and is fully based on the previous version of the brand’s visual identity — the one that was created in 1985. It was a light gray wordmark with an underline of the same color and a tricolor circle above the letter “I”, representing the globe.

PepsiCo Logo

The very first PepsiCo logo was designed in 1965 and featured the same style we all know from the Pepsi bottles — blue inscription, placed inside a tricolor circle, with the upper part in red, bottom in blue and the middle in white.