Fanta Logo

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Fanta LogoFanta Logo PNG

Fanta, a soda drink from the Coca-Cola family of products, has a cheerful, full of energy logo. But it has not always been the same. The brand has a long history, and so does its logo.

Meaning and History logo

Fanta logo history

The history of Fanta’s visual identity is one of the most intense and colorful in contemporary marketing history. Here have been more than a dozen redesigns held for the famous orange beverage, and with each change, the look of the label became fresher, brighter, and friendlier.

1940 — 1962

Fanta Logo 1940

The original Fanta logo was created in 1940 and consisted of a bold black logotype in the lowercase with a fancy elongated tail of the letter “F”, elegantly curved, and aging a special mood to the whole image.

1962 — 1970

Fanta Logo 1962

The redesign of 1962 brought a light blue and white color palette to the logo, putting a white sans-serif inscription in a title case on a rectangular blue badge with its upper bar arched down, resembling a smile.

1970 — 1980

Fanta Logo 1970

In 1970 the inscription was redrawn, it’s sand-serif typeface gained smooth thick lines and softened angles. The black wordmark looked sleek and confident and was accompanied by three orange circles, arched over the bar of the letter “N”, representing oranges, the main drink’s flavor.

1980 — 1995

Fanta Logo 1980

The redesign of 1980 changed black to intense blue, and orange to red, adding a smooth neat leaf to the oranges. The all-caps lettering was replaced by the title case inscription, and the red and green icon was moved to the left.

1995 — 1997

Fanta Logo 1995

In 1995 the three oranges were replaced by an abstract orange leaf, looking contemporary and creative, and adding uniqueness to the brand, showing its ability to change and grow.

1997 — 2008

Fanta Logo 1997

All the additional details were removed from the logo in 1997, only the blue wordmark stayed, but was redrawn in a modern and stylish way, with its thick letter lines a bit uneven and artsy.

1997 — 2004

Fanta Logo 1997

The same logotype in a bit different shade of blue was diagonally placed on bright orange or yellow (depending on the drink’s flavor) background, having a stylized green leaf in a blue outline coming out on the letter “N”.

2001 — 2006

Fanta Logo 2001

The version, created in 2000, featured some white details, used as an outline of the logotype, and for diluting the gradient orange of the background, which makes the whole logo brighter and the contrast between colors — stronger.

2004 — 2009

Fanta Logo 2004

The logo was simplified in 2004, bringing back the blue wordmark and white background, but placing it diagonally, and adding a green leaf above the inscription. The contours were cleaned and the shade of blue got elevated.

2008 — 2010

Fanta Logo 2008

A smooth and playful typeface was introduced on the brand’s logo in 2008. The blue lettering featured rounded lines, softened angles, and massive shapes, and had a fancy leaf, executed in two shades of green, coming out from the “T” and curving to the left. The logotype was outlined in white and placed on a circular orange badge.

2010 — 2016

Fanta Logo 2010

In 2008 the inscription got enlarged, and the orange circle became smaller. The new logo looked stylish and bright, being memorable and instantly recognizable all over the world.

2016 — Today

Fanta logo

The new geometry of the logo was adopted by the brand in 2016. The rounded shapes of the wordmark were switched to the square ones, and today’s Fanta logo boasts a bold and confident sans-serif inscription, where each capital letter in white featured a bold purple outline. The green leaf was also redrawn and enlarged, and now it is coming out from the letter “N”, directed up left. The logotype is placed on a solid orange circle, resembling sun, summer, and oranges, of course.

Logo of 2008

Fanta Logo 2008

By 2008 Fanta had spread around the world, offering consumers more than 70 flavors. It needed a new identity. The positive imagery consisting of an orange with a green leaf and the wordmark against it was designed by San Francisco-based Office.

In fact, the designers developed a whole range of branding elements ‒ shapes, colors and a playful lettering ‒ so that the company could use them in different ways according to the flavors and the audience.

Surprisingly, the very word “Fanta” is a derivative from “Fantasy”, “Imagination.” Having received the task to create a short (no more than two syllables) and capacious name during the brainstorm, the workers of the German Coca-Cola company simply removed the “excess” syllable from the German word “Fantastik”. The result was pleasantly surprising – the original name encourages the client to play this game – to quench own fantasies with this drink.

The old logo is still in use in some markets, and it works well.

Current Logo

Fanta Orange Logo

The Fanta logo new version was created in an unusual way. The designers from UK-based Koto took scissors, cut elements out of paper and arranged them in the way we see now. Then they produced the vector logo.

The current look of the brand drink introduced in 2016 is colorful, as before, but bolder. It is more in line with the expectations of young audiences ‒ modern, decisive and full of fun. Just what young people strive for.

Fanta symbol

Instead of plump and curvy letters, the new logo uses straight letters with a cute smile in the second letter “A”. The square image of the orange adds fun.

The custom typeface rendering the feel of cut paper was developed in collaboration with Colophon.

Colors

Fanta emblem

The Fanta logo US and Europe palettes differ in the names of the colors and their codes. Yet, they come to orange, blue, green and white.