Canada Dry Logo PNG
Canada Dry is a brand of a beverage manufacturer, which was established in 1904. The most famous product of the label is its ginger ale, which is being distributed not only in North America but also in Europe, Latin America, and the Middle East.
Meaning and history
The Canada Dry visual identity is an example of the consistency and value of the roots and heritage. The brand still uses the logo, created for it at the beginning of the 20th century; it as only been refined and cleaned by today, coming through five redesigns during the years.
What is Canada Dry?
Canada Dry is a brand of soft drink from the United States, which was established in 1890. Like most drinks, it was created in a pharmacy, by a young Canadian pharmacist. The drink was so delicious that it was even supplied to royal courts.
1904 – 1975
The original Canada Dry logo was introduced in 1904 and has not been changed for more than 70 years. It was a sleek wide crest with a map-pattern, showing the contours of Canada in white and green, enclosed in a gradient gold frame with a gold crown on top. The “Canada Dry” wordmark in red was placed over the crest in two levels, executed in a bold serif typeface.
1958 – 1990
In 1958 an additional version of the logo was designed by Raymond Loewy. It was used as a secondary emblem for the first 15 years, and then became the primary one. It was the same composition and style, but the gold color was replaced by dark green, which added a sense of freshness and lightness to the Canada Dry visual identity.
1990 – 2000
In 1990 the wordmark was enlarged and changed its typeface to a bold and modern one, with slightly visible serifs, sharper and a bit curved. The inscription got a pretty thick shadow, which added volume, and the framing with the crow became yellow with a green outline.
2000 – 2010
The glossy and cool emblem was introduced in 2000 and boasted a sleek silver background of the crest, a dark green outline, and the stylized minimalist crown above it. The wordmark in an intense red was executed in a modern sans-serif typeface with solid and massive letters and a thin white outline. The map pattern of the background was accompanied by silver and white image of the snow mountain on the bottom of the badge, and an arched green inscription “Since 1904” on its upper part.
2010 – Today
In 2010 two versions of the logo were created, and they are both in use today, one — in North America, and the second — Internationally. The American emblem features a bright green, yellow and red color palette, with some gradient shades and straight letter lines, while the global badge is drawn in silver, green and red and boasts smooth elongated lines and a plain white background, which adds cleanness and elegance to the whole composition. The crown of this version looks like a bottle cap, turned upside-down.
2022 — Today
In 2022 the company has introduced a new badge, which will be used for the product packaging in Canada. The two-leveled red lettering crosses a bold gold and green crest with elegant traditional contours and sleek details. The solid green crown is complementing the Royal look of the new badge.
Font and color
The bold sans-serif lettering from the international logo of Canada Dry is set in a clean geometric font, which is pretty close to Ocean Sans Bold and Salzburg Serial ExtraBold typeface, but with slight modifications. As for the Canadian version of the logo, it uses a more elegant style of lettering, with flared sharp ends of the lines. The closest fonts to the one, used for this wordmark, are Rodfat Two and Delighter Script Bold.
As for the color palette of the Canada Dry visual identity, it is based on the combination of red and green, with yellow gold, and white additions, creating a stronger and brighter contrast. The shades of the badge create a modern and progressive look, evoking a sense of professionalism and power.
