Dasani Logo PNG
Dasani is an American still and sparkling water label, launched by Coca-Cola in 1999. The branded bottles are well-known and distributed across the globe, being one of many of Coca-Cola’s filtered water labels.
Meaning and history
Dasani bottled water, created by Coca-Cola in 1999, is still extremely popular in the United States. However, the brand’s entry into the European market was not so successful, and today Dasani water can be seen mainly on the shelves of stores in North and South America.
However, this does not limit the brand in any way in the development and application of innovative approaches to both production and packaging of its products. For example, back in the early 2020s, Dasani set a course for environmental friendliness, deciding to reduce the total amount of plastic in the manufacture of its bottles. The company has announced plans to gradually switch to a different type of packaging, namely aluminum cans and bottles made from recycled plastic.
Today, the Dasani bottled water brand is at the forefront of innovation in packaging and plastic recycling, which only increases the company’s sales and strengthens its reputation in the global market.
1999 – 2005
The Dasani logo, designed in 1999, featured quite a complicated layered concept, with the white wordmark, written in a sleek designer typeface and shadowed with blue and green strokes, written against a solid dark blue horizontally oriented rectangle, placed on a larger rectangle with a gradient and shiny blue and green pattern, made of triangular rays.
2005 – 2019
The Dasani wordmark is executed in a sleek custom sans-serif typeface, with all the letters capitalized. The middle “S” stands out with its elongated smooth silhouette. There are also unique curved and elongated horizontal bars of both letters “A” of the nameplate. It evokes a sense of moving water, resembling a calm wave.
The curves of three letters are balanced by strict straight contours of “D”, “N” and “I”. The wordmark is completely harmonized and a lot of space between the lines adds a relaxed and pleasant sensation.
The royal blue color of the Dasani logo makes it look great on any background, whether it is a transparent water bottle or a modern design of Dasani Sparkling, which is all silver with bright color accents.
The Dasani logo is contemporary and stylish. It’s simplicity only adds luxury and elegance to the brand’s visual identity and make it stand out and be instantly recognizable.
2016 – 2024
The redesign of 2016 has simplified the logo of the Dasani brand, rewriting the recognizable wordmark in solid blue bars which became thinner and more elegant. The flat lettering placed against a transparent background didn’t have any graphical additions, showing the brand’s progress and ability to follow modern design trends.
2024 – Today
Another redesign was held by Dasani in 2024. The wordmark grew bolder and larger, while the blue became brighter, lighter, and more vivid. But this time the typeface was also changed: the horizontal bars of both “A” got their long curved tails cut, and now the sleek tall “S” is the only wavy element in the composition.
