Jack Daniels Logo

Jack Daniels Logo

Among all the US whiskey brands Jack Daniel’s boasts the largest sales volumes not only in the US, but in the world as well. The beverage is still made by the historic Jack Daniel Distillery in Lynchburg, Tennessee, where the first bottle was created by the legendary Jasper Newton “Jack” Daniel.

The beverage is not sold anywhere in the vicinity of the Distillery, as it is located in Moore, which is a dry county.

Jack Daniels Logo Meaning and history

Jack Daniels Logo Meaning and history

Jack Daniel’s label has steadily evolved in the course of time. Quite a few details have been changed. Generally, with every new version the presence of black became greater, while the decorative elements became simpler.

The central part of the current label is an oval-shaped element with a kind of coiled strand around it. Inside the oval structure, there is the “Old No.7” insignia. The square bottle is as easily identifiable as the iconic label itself.

Jack Daniels Symbol

Jack Daniels Symbol

The iconic black-and-white label was introduced in 1911. This was exactly the year when Jack Daniel died, and some sources mention that the black color was chosen for the label in honor of Mr. Jack’s passing.

Jack Daniels Emblem

Jack Daniels Emblem

The latest update of Jack Daniel’s Tennessee Whiskey logo was made by the Minneapolis-based brand design company Cue. The new version preserves the white filigree of the iconic label, yet there are changes in the way the elements look. The inscriptions on the front part of the label have grown shorter, thus accentuating the contrasting design of the logo.

The side parts of the label were changed much more. They tell a new version of the product story. The iconography on the left explains that the legendary beverage is still mellowed, matured, and tasted at the historic distillery in Lynchburg, Tennessee. It also mentions the product’s awards. On the right, there is Jack’s photo, with a brief story of his distillery. The modified version looks balanced and communicates both the premium quality and the independent spirit of the iconic product.

Font of the Jack Daniels Logo

Font of the Jack Daniels Logo

The Jack Daniels logo features several custom typefaces. The full name of the company is written on the top of the label in capitals. The second largest inscription, “Whiskey”, is also made in capitals and features another typeface. The font used for the word “Tennessee” looks like handwriting.

Color of the Jack Daniels Logo

Color of the Jack Daniels Logo

The contrast of black and white is a distinctive feature of Jack Daniels emblem. Although the logo has undergone several redesigns since its introduction in 1911, the color scheme has never changed.