Dr Pepper Logo

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Dr-Pepper LogoDr Pepper Logo PNG

Although the Dr Pepper logo has undergone several modifications, it has preserved its basic structure. It has been built around the wordmark since 1885 and has featured red since the 1920s.

Meaning and history

Dr Pepper logo history

The red line, coming through all 15 redesigns of the Dr. Pepper logo is, of course, its iconic cherry color, which was adopted with the first emblem, introduced in 1885, and never left the brand, is a color of the lettering, or framing, or background.

1885 — 1954

Dr Pepper Logo 1885

The very first logo of Dr. Pepper appeared at the end of the 19th century and was composed of a white script wordmark with the elongated tail of the last letter, underlining the inscription from right to the left. The logotype was placed on a cherry-red background, and this color combination became inevitable for the brand.

1954 — 1958

Dr Pepper Logo 1954

The first redesign of the logo happened only seventy years after, in 1954, and the new logo was just a more delicate interpretation of the previous version. The white lettering changed its typeface to an italicized sans-serif and got placed inside a wide horizontal rectangle in cherry-red. The cherry line was placed on a white background and sometimes was complemented by a “Drink” lowercase lettering above it.

1956 — 1958

Dr Pepper Logo 1956

In 1956 the “Drink” was placed inside the cherry background, above the nameplates, it was now written in all capitals of italicized sans-serif with a lot of space between the symbols.

1958 — 1960

Dr Pepper Logo 1958

In 1958 the colors of the logo were switched between each other and now the lettering became cherry, and the background — white. The sans-serif typeface was replaced by a fancy and playful serif with rounded ends of the letters and thin elongated serifs. Two letters “P” in the middle were placed above the line, and evokes a sense of dancing and jumping, making the inscription fun and friendly.

1960 — 1971

Dr Pepper Logo 1960

The iconic cherry color became redder in 1960, and the white lettering was now placed on a red horizontally oriented oval. The logo looked like a Royal wax seal and reflected the quality of the product and confidence of the brand.

1960 — 1963

Dr Pepper Logo 1960

The logo from 1958 came back in 1960, but with a white inscription on a cherry background. All the other details were kept untouched.

1963 — 1967

Dr Pepper Logo 1963

In 1963 the cherry shade of red was switched to a more pink one, close to fuchsia. It was something new for the brand, but the experiment lasted for only four years.

1967 — 1971

Dr Pepper Logo 1967

The cherry shade came back in 1967, and the oval badge was now complemented by a sleek silver outline. The letters of the wordmark have been refined and cleaned, looking more professional and elegant.

1971 — 1995

Dr Pepper Logo 1971

The new typeface for the Dr. Pepper logo was introduced in 1971 and boasted a bold italicized serif font with an extra thick line and delicate serifs. The white wordmark was placed inside a solid red oval.

1984 — 1990

Dr Pepper Logo 1984

The redesign of 1984 combined two shades of red — the scarlet and the cherry. A white custom inscription was diagonally placed on a cherry background and underlined with a thick red line, coming from the bottom of the badge upright. In the upper left corner of the emblem, there was a red peak with the horizontally placed wordmark set. The same logo was also used in monochrome, but mainly for official documents.

1990 — 1997

Dr Pepper Logo 1990

The red oval was removed from the emblem in 1990, and the main element was now placed in the center of the rectangle, being enlarged. Now the logo looked cooler and more stylish thane ever before, making the branded products stand out on the shelves of the supermarkets all over the globe.

1997 — 2005

Dr Pepper Logo 1997

The redesign of 1997 changed the typeface of the wordmark to a more distinct one and added a delicate black shadow in order to create some volume and layered structure. The red underline was redrawn in a blurred and uneven manner and for complemented by several red spots all over the cherry background. The logo looked modern and dynamic.

This emblem still can be seen on the Dr. Pepper bottles in some countries, including England.

2005 — Today

Dr Pepper Logo 2005

The new concept was introduced in 2005. It is a white diagonal wordmark set in two levels on a cherry-red oval with three smooth arched lines creating a frame around it. The tail of the first “P” is elongated and curved, repeating the contours of the oval frame. The “EST. 1885” date mark in white is added to the inscription replacing the red underline.

2015 — Today

Dr Pepper logo

The colors of the previous version got switched in 2015, and the logo we all can see today is composed of a cherry-red wordmark enclosed in an oval frame, consisting of an arched line on the right and an elongated “P”-tail on the left. The logotype is placed on a white background and looks professional and powerful, keeping all the traditional elements of the Dr. Pepper visual identity, but showing them in a new way.

Logo Dr Pepper

Emblem

Dr Pepper emblem

In the 1950s the full stop was removed from the Dr Pepper logo, while the curvy script was replaced by a bold italic sans serif font.

The 1956 version experimented with a new color (yellow), but the designers got rid of it as soon as in 1958. Throughout the following decades, there was some playing with the typeface and the shades of red.

Current symbol

Dr Pepper symbol

In 2006, the company adopted a symbol resembling a seal (or an enlarged bubble). The white letters appeared against the dark red background. In 2015, the colors were reversed, due to which the “bubble” effect became less noticeable.

Font

Font Dr Pepper Logo

The custom typeface looks unique due to the somewhat unusual curves, especially in the letters “r” and “d”. The most recognizable letter is probably the first one, with its distinctive upper part forming an oval around the wordmark.

Color

Color Dr Pepper Logo

Since 1920s, red has been the king for the Dr Pepper logo. And yet, it has not been the same shade of red. The company has experimented quite a bit, until it came to the rather discreet and dark red the wordmark features now.